MAR 25, 2021
Amazon is integrating its voice assistant into its constantly evolving healthcare play—and has begun building voice programs targeting seniors users who are receiving care from the home. In November 2020, Amazon introduced Care Hub, which links Alexa voice assistant users' accounts with those of aging relatives to better keep tabs on seniors from afar via Alexa's mobile app.
MAR 16, 2021
The short-video landscape is bigger than just TikTok. Marketers must develop a strategy to make the most of this form of marketing across multiple venues.
DEC 8, 2021
MAR 15, 2021
Public relations firm Edelman, in its Q4 2020 survey of adult internet users worldwide, found that trust in media, including search engines, traditional media, and social media, declined last year, a result of the pandemic and other factors. But 53% of respondents considered “a person like themselves” to be a very or extremely credible source of information about a company.
NOV 5, 2021
Why this matters: The DOD cloud contract was always considered to be a two-horse race between Microsoft and cloud rival Amazon. When Microsoft was initially awarded the JEDI contract, Amazon fired off a salvo of accusations and legal actions citing preferential agreements between Microsoft and the government.
NOV 5, 2021
Improve product discovery across areas like site search and product recommendations. Avoid a data “cold start” and other pitfalls that slow merchants down from selling. Presenter:. Ryan Green is senior manager, strategy and product marketing at Adobe.
NOV 29, 2021
FEB 23, 2021
Sellers can also pay to boost the reach of their livestream, so it functions as a paid video ad on the Amazon site and mobile shopping app. What makes it notable? Amazon is the largest ecommerce retailer in the US, so these livestreams are placed directly within a hyper-relevant shopping ecosystem.
AUG 5, 2021
On today's episode, we discuss Spotify's Q2 performance, what to make of its ad revenue growth, and how its podcast investments are getting on. We then talk about where Amazon wants to take Alexa, social audio's monetization issue, and the significance of the NBA and iHeartMedia podcast partnership. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.
OCT 19, 2021
Walmart tries SMS shopping again, this time backed by AI and customer data: It will use the same conversational commerce tech that helped make its voice-assisted shopping successful.
OCT 18, 2021
Search and Sponsored Product Ads. What to expect: Search remains the primary battleground in ecommerce marketing, but advertiser attention is shifting from text to images and from Google to Amazon. An August 2021 Jungle Scout survey found Amazon is a starting point for ecommerce product searches for 65% of US adults, compared with 47% for search engines.
FEB 3, 2021
In March 2020, Amazon debuted “Making the Cut,” a Project Runway-like fashion competition featuring Heidi Klum and Tim Gunn, where the winner gets their look sold on Amazon post-episode. Amazon later experimented with shoppable video for products featured in Rihanna’s Savage X Fenty lingerie fashion show on Prime Video in October 2020.
MAR 11, 2022
Even larger companies like Best Buy (Best Buy Assured Living) and Amazon (Alexa Together) have been developing tech-enabled solutions for making the jobs of caregivers easier. What’s next? All things considered, scalability for this new service might be hard, so Walmart could look to partner with home health agencies that are experiencing high rates of turnover among their caregiver employees.
APR 18, 2021
General search engines like Google have benefited from the retail-related search trend, but not as much as Amazon has. We estimate that Amazon’s net share of the US search ad market surged from 13.3% in 2019 to 18.6% last year and will continue rising through at least 2023. Meanwhile, we estimate Google lost more than 4 points of net search share last year and will lose almost as much again by 2023.
MAY 26, 2021
The connected TV giant’s focus on ad revenue and interoperability could give it an advantage over competitors like Amazon and Google in the smart home space.
MAY 20, 2021
Google and Shopify minted a new integration deal to bring Shopify merchants to Google’s “shopping journeys” as the search giant forges ahead with its ecommerce ambitions, per TechCrunch. Google says it has over a billion of these journeys every day, as customers go through Search, Maps, Images, Lens, and YouTube seeking out products and services.
JUN 1, 2020
eMarketer research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu at Insider Intelligence discuss what happened when Amazon eased up for a few months and what will happen when it hits the gas. They then talk about some new Google features, Amazon looking to buy a driverless car company and some maybe permanent grocery store foot traffic trends.
FEB 18, 2020
Amazon, which already holds a dominant position in the US smart speaker market, will continue to maintain this leadership through 2021, with approximately 70% of total US smart speaker users expected to use an Amazon Echo device, according to our latest estimates.
MAY 10, 2021
AUG 31, 2020
The pandemic has disrupted the influencer marketing industry. But it’s not time to completely throw out the rulebook, as most of the changes are accelerations of pre-existing trends, rather than transformative shifts in the market.
JUL 12, 2021
Creator economy crescendo: Amazon is quickly building out areas of its business that center on influencers, as the walls between social media and ecommerce erode and creators' roles in those spaces start to blend together.
DEC 15, 2020
eMarketer forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Andrew Lipsman and Nicole Perrin discuss the size and growth of ecommerce channel advertising, and where it is headed. They then talk about Sephora stores inside Kohl's, the future of the department store, and why Google is in a spat with the IAC.
JAN 21, 2021
After a challenging 2020, which saw big shifts in how digital media was consumed and how marketing adapted, we anticipate five developments will have a lasting impact on Canada’s digital economy.
JAN 14, 2021
Ecommerce platforms like Amazon and Shopify are starting to use their granular merchant data to issue credit to sellers. Amazon, for example, announced in July that it’s working with Marcus to launch a digital credit line for its US sellers. Sellers can apply digitally through the Amazon merchant hub’s minutes-long process, which gives results in real time.
NOV 18, 2020
Though several of the largest smart speaker developers—including Amazon, Google, and Apple—and other retailers hope to entice more shopping and buying via voice, consumers are not nearly as enthusiastic. As a result, we have downgraded our forecasts for smart speaker shoppers and buyers from previous years.