By contrast, takeup of voice assistants has been modest in Sweden. In H1 2020, one in five respondents had used voice commands with a smart speaker in the prior month, or used voice apps such as Siri or Cortana. The oldest age group seemed the least interested, posting penetration of just 10.3%.

Smart speakers have made more inroads, especially among older kids. In Common Sense’s survey of 8-to-12s, 45% said they have used a smart speaker, and 17% said they do so “every day.” Another Common Sense survey, fielded in February 2019, queried parents of 2-to-8s about smart speakers. About four in 10 families reported having them.

Companies like American Express, Capital One and PayPal are already offering voice banking services—supported by Alexa, Siri and Google Assistant—that allow customers to check their balances, transfer money, pay bills and report fraudulent transactions.

And these latter categories are running in tandem with India’s big story: the rapid adoption of smartphones among younger people and the affluent.

Signals are mixed on the extent of Hispanics’ smart speaker ownership. In ThinkNow polling in February 2020, they slightly underindexed—47% vs. 51%—when asked whether they or someone else in the household owned one. However, in Morning Consult’s polling, Hispanics overindexed vs. the total population as smart speaker owners, 35% vs. 30%. Are Hispanics heavy users of social media?

More people used digital technology to track their health data in 2020 than ever before, according to the Digital Health Consumer Adoption Report 2020 from Rock Health and the Stanford Center for Digital Health.

The major social platforms hit the ground running in 2021, making substantial investments into many of today’s top social trends: audio, influencers, and short video, to name a few.

This report explores the latest developments in the social media landscape, including the Facebook ad boycott and new monetization opportunities from the platforms, as well as our latest forecast for social network ad revenues.

Nearly 60% used a voice assistant, such as Siri, Cortana, or a smart speaker device, in the month before the survey. Individuals living in affluent homes posted the highest penetration, at 68.6%, followed by respondents ages 25 to 34 (63.3%) and females (63.0%). The proportion of internet users in India who owned a smart TV declined slightly between H1 2019 and H1 2020, to just over 31%.

Clubhouse has buzz, but social audio isn’t as simple as it looks. The most promising marketing use cases are for thought leadership, virtual events, and influencer marketing.

Many legacy banks have bet on virtual assistants’ ability to drive engagement and reduce servicing costs, adding features like spending card controls, payments, and spending insights. In contrast, only one neobank, Chime, supports this capability.

AirPods are currently the leader in hearables, but Amazon recently introduced Echo Buds, which includes a connection with Alexa, at a lower price point than AirPods. It joins a host of other hearable makers, including Microsoft, Google and Samsung.

Growing adoption of “buy now, pay later” (BNPL) ecommerce payments should hit an inflection point in 2021 as consumer budgets get stretched and as availability expands. According to CivicScience’s “Trend Adoption Tracker,” BNPL adoption had been steadily rising prior to the pandemic—from 24% in Q1 2019 to 29% in Q4 2019.

As FIs enrich their mobile apps and gain greater adoption, this level of flexibility will become less necessary. Offering popular yet undersupported customer service tools can help FIs attract potential bank switchers.

The benefits of CDP adoption seem to be sinking in more widely: The London Research/BlueVenn study found that 63% of client-side companies were using a CDP in 2020, up from 51% in 2019. It’s so difficult to unify data and provide a seamless experience across all offline and digital touchpoints because “data is currency,” Arc Worldwide’s Ude said.

The UK is slightly behind in terms of Instagram user penetration, at 31.7% of the population, or 21.3 million people. Facebook has not updated its Instagram user figures since July 2018, when it said it had more than 1 billion MAUs worldwide. Activities and Engagement. Instagram released several new features for users in Q1 2020, including:.

The coronavirus pandemic is changing how people interact, and mobile devices have served as a social and entertainment lifeline as Americans stay at home and practice social distancing measures. This report looks at how US adults are using those devices.

While adoption of AI in most industries is spotty at best—less than one-third of respondents across industries were currently using AI and machine learning, per a September 2020 survey from Splunk—adoption is expected to double in almost all industries. Financial services is one of the most mature industries using AI, with 32% already deploying the tech in their organizations in 2020.

More than 20% of internet users polled last year said they had used a voice assistant in the prior month. In H1 2020, that share declined to 19.7%. But uptake was higher among individuals in affluent households (24.5%) and respondents ages 16 to 24 (33.1%).

Another option for banks is to augment their mobile banking app with an AI voice assistant, similar to Bank of America’s Erica assistant or Chase’s recently announced “Chase Digital Assistant.”. Read Next.

More US consumers owned smart speakers in 2020, presenting an opportunity for increased voice-based shopping. Smart speaker ownership is on the rise in the US, with the market led by Amazon, Apple, and Google.

GlobalWebIndex first asked survey respondents in 2019 about their use of voice-activated smartphone assistants like Apple’s Siri and Microsoft’s Cortana, and smart speakers, such as the Google Home and Amazon Echo. This year, several countries—including France, India, Saudi Arabia, and the US—posted markedly greater usage; many others—including Italy, Malaysia, and the UK—saw minimal or no growth.

And while adoption of such platforms is already high, a Digital Commerce 360 report found that 51% of retail ecommerce executives surveyed in August and September 2020 cited ecommerce platforms among their top three budget priorities for 2021. What is driving Shopify’s growth? There are multiple factors contributing to Shopify’s growth:. Shopify is truly a merchant-first ecosystem.

Our US digital video, audio, and gaming user estimates, US social network and mobile messaging app user estimates, and US connected TV (CTV), smart TV, OTT video, and pay TV viewer estimates are updated on a biannual basis to continually incorporate the latest changes and developments in consumers’ digital media consumption and technology adoption.