Data from influencer marketing agency Tagger suggests that influencer engagement in the US reached its pandemic peak in May, but that even in June, rates were either up or the same as they were in March when the pandemic began.

“There’s also going to be more consolidation of partnerships between different entities in the cycle of the campaign execution: DCO, CDP, media agency, strategy—every stakeholder will learn how to work better together to make the overall process more seamless and efficient.”. Parr of Octane AI believes we should expect a greater convergence of the retail and ecommerce experience in 2021.

She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

In March 2020, when college and professional sports were abruptly canceled at the start of the pandemic, Buffalo Wild Wings and its agency The Martin Agency compiled snippets of consumer-generated Instagram posts into a video that demonstrated the unusual ways consumers were playing sports at home.

Among those using such tools, 37% were using bid optimization software, and 24% were working with consultants or agencies that specialized in Amazon ads. Partnerships with agencies and technology providers that offer Amazon-specialized services—including self-serve ad buying and managed services—are important for advertisers wanting to get the most out of Amazon’s offerings.

In research conducted by Advertiser Perceptions from April 1–4, 2020, 64% of agency and marketing respondents said they put the brakes on an ad campaign until later in the year, up from 49% in a survey conducted just a couple of weeks prior. And 44% had canceled a campaign before it launched, up from 34%.

“Marketers, agencies, and media companies are going to have to make a choice, and it’s a simple one,” said Anne Hunter, head of product marketing at consumer insights platform DISQO. “They can either use various technical workarounds to replicate the cookie, or they can do what consumers actually want: get permission before collecting data.”.

In the Litmus study, over one-third of marketing professionals called email “the most effective” of their organization’s marketing channels, with half of those in agency and consultant roles citing it as the most effective marketing channel.

Our forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms and public companies, plus interviews with top executives at publishers, ad buyers and agencies. Data is weighted based on methodology and soundness.

According to November 2019 research from performance agency Merkle, about half (49%) of UK and US marketers reported spending more than 20% of their budget on identity solutions. These budgets are going to a variety of services and solutions.

“LinkedIn is included in about 80% of campaigns we run for B2B companies,” said Lisa Shepherd, president of Mezzanine Growth, a Toronto-based B2B agency. “B2B companies tend to have a long selling cycle, involving several decision-makers and influencers. You can be certain that at least one of them is going to check out your company on LinkedIn.”.