Digital ad spending in the US increased by $19.79 billion last year, a nice result given the stagnancy of the country’s overall media ad market (which includes traditional formats, like TV, radio, and print, where ad spending declined by 18.1%).

The ecommerce giant currently accounts for 77.7% of US digital retail media spend, but its share will get trimmed beginning next year amid growing competition. Dozens of other retail media networks have now entered the space, and Walmart and Instacart have emerged as ones to watch in 2022 as they vie for consumer packaged goods and other advertisers’ budgets.

Instagram Stories ads will bring in $15.95 billion worldwide in 2022, more than one-quarter of the platform’s global net ad revenues.

The last US recession—which lasted from December 2007 to June 2009—resulted in two straight years of US ad spending declines. As the coronavirus spreads worldwide more than a decade later, the US faces what looks like another economic downturn.

Although 2020 was ad spending’s most disappointing year on record worldwide, it could have been worse. In fact, the final figures outperformed dire mid-pandemic projections.

In this episode hosted by eMarketer global director of public relations Douglas Clark, vice president of forecasting Monica Peart sheds light on how the coronavirus pandemic is affecting eMarketer’s traditional ad spending forecasts.

Digital and alternative advertising lift overall ad spending in 2021: As spending returns to pre-pandemic levels, it’s become clear advertisers find emerging channels more appealing than traditional ones.

eMarketer senior analyst Jasmine Enberg analyzes the impact of the coronavirus pandemic on eMarketer's worldwide ad spending forecast. She considers supply chain disruptions, the effect of social distancing and the likelihood of a global recession or economic rebound.

Worldwide opt-in rates were only 11% when the change went into effect in April 2021, and have not improved much since, seeing only 21% opt-in as of September. This has impacted social media ad spend and changed how marketers view its place in their marketing strategy.

Prior to joining Invoca, Ian held various marketing and partnership roles at ad tech pioneer Rocket Fuel (now Zeta Global). Seth Marrs is principal analyst at Forrester Research. Seth brings more than 20 years of experience leading sales operations, service operations, and marketing organizations.

Find out what’s ahead for digital ad convergence and how the current ecosystem’s challenges are driving change from industry expert Jeff Greenfield, senior vice president, buy side at WideOrbit.

Attribution innovations have brought the focus away from video completion rates and toward return on ad spend (ROAS) and cost-per-action (CPA) metrics

Its new partnership with Gannett and acquisition of StreetCred, for example, indicate that it’s after local ad dollars in its core markets in North America. Monetization. Here are the highlights from our March forecast for Snapchat ad revenues worldwide and how it compares with our previous forecast, completed in October 2020:.

TikTok will surpass 1.5 billion users in 2022: Despite challenges, TikTok has proven resilient and will likely command marketers’ attention and ad spend.

That share is expected to increase to 54.8% by 2023, with US ad revenues growing at a faster rate than international ad revenues. Looking ahead: Twitter's US ad revenues will continue their flight in the coming years, passing $3 billion in 2023.

Our latest forecasts for ad spending in Canada, which include our first-ever estimates for Google and Meta, show strong growth overall and an accelerated shift to digital.