China's economy, and subsequently its ad market, will face ongoing challenges this year due to the effects of the coronavirus pandemic. However, history shows that programmatic advertising—the use of automation in the buying, selling or fulfillment of ads—is in a strong position to withstand such downturns.
Is time spent with media and media ad spending aligned in Japan? Digital, radio and TV ad spending are all underindexed in varying degrees compared with time spent—whereas print ad spending, including magazine and newspaper, are grossly overindexed. WHAT’S IN THIS REPORT? This report features our latest forecast for time spent with media in Japan, including breakouts by traditional media and digital.
Digital Video Consumption Is Spiking in Asia-Pacific. Disney announced a corporate reorganization to focus on its streaming services. Pandemic Causes Media and Entertainment Digital Ad Spending to Decline Despite Uptick in Streaming and Gaming. eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation.