MAY 18, 2020
The coronavirus pandemic has upended countless industries across Latin America, digital advertising included. This report looks at the impact the coronavirus will have on digital ad spending and how advertisers are responding to the pandemic in Argentina, Brazil, Chile, Colombia, Mexico and Peru.
MAY 30, 2019
Is time spent with media and media ad spending aligned in Japan? Digital, radio and TV ad spending are all underindexed in varying degrees compared with time spent—whereas print ad spending, including magazine and newspaper, are grossly overindexed. WHAT’S IN THIS REPORT? This report features our latest forecast for time spent with media in Japan, including breakouts by traditional media and digital.