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    Report
     | 
    MAY 30, 2019
    US adults continue to spend time with smartphones at the expense of TV, desktop and tablets, but emerging devices and changing consumer preferences may decelerate this trend.
    Report
     | 
    MAY 30, 2019
    Adults in China spend more time on digital than they do with any other media. Moreover, time spent on digital will continue to grow at a rapid pace, encroaching on time spent with traditional media.
    Report
     | 
    MAY 30, 2019
    After years of steady increases, time spent on social media by US social network users fell last year. Those figures will flatten as the intensity of Facebook usage starts to moderate and activities such as digital video and video games draw more time and attention.
    Report
     | 
    MAY 30, 2019
    Time spent with media by US adults has nearly stopped growing as the gains in digital usage do little more than offset the declines in time spent with TV and other old media.
    Video
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    AUG 13, 2019
    eMarketer senior forecasting analyst Cindy Liu breaks down our Facebook audience numbers for key age groups and a silver lining for the social network.
    Audio
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    AUG 13, 2019
    Principal analyst Lauren Fisher joins guest host and fellow principal analyst Nicole Perrin to discuss Amazon’s plans to offer video ad inventory to demand-side platforms dataxu and The Trade Desk. They also talk about our new programmatic fee estimates, Microsoft’s purchase of ad-tech firm PromoteIQ and Facebook’s offer to pay for news.
    Audio
     | 
    SEP 12, 2019
    eMarketer sales executive Michael Bruckenthal, midmarket account manager Brandon Galindo and vice president of content studio—and author of our recent report, “Esports 2019: eMarketer’s Forecast for US Audience, US Ad Revenue Growth”—Paul Verna discuss the burgeoning world of esports. They chat about how different stakeholders are investing in this space, who’s watching, how large are the prize pools and audiences compared with traditional sports and marketing opportunities for advertisers.
    Article
     | 
    SEP 11, 2019
    Advertising is the core of Facebook’s business, so it was only a matter of time before the company found a place to show ads on WhatsApp. That place will be in Status, WhatsApp’s version of Stories on Facebook, Instagram and Messenger.
    Audio
     | 
    SEP 9, 2019
    eMarketer principal analyst Nicole Perrin explains how consumers feel about ads why they feel that way: What ads do they least like? Which ones are they most receptive to? How should advertisers respond? Then, principal analyst Debra Aho Williamson talks about the US launch of Facebook’s dating service, how young people feel about ‘likes’ and the impact of the social platform’s latest data breach.
    Video
     | 
    SEP 6, 2019
    eMarketer vice president of forecasting Monica Peart shares our worldwide digital travel sales estimates and the impact of online travel agents.
    Article
     | 
    SEP 5, 2019
    Video-sharing app TikTok was the darling of VidCon this year. The media latched onto its low-fi approach of seeding creators all over the conference, where fans could easily interact with them. By contrast, YouTube creators were often cordoned off into formal presentations and meet-and-greets.
    Article
     | 
    SEP 5, 2019
    Direct-to-consumer (D2C) brands have historically relied on performance-based digital advertising strategies. Many leverage Facebook and Instagram to target audiences and direct response podcast ads to drive conversions, even throwing unconventional content marketing into the mix.
    Video
     | 
    SEP 2, 2019
    eMarketer forecasting analyst Eric Haggstrom explains why our projections for Apple TV users are well below rivals Roku and Amazon Fire TV.
    Audio
     | 
    AUG 30, 2019
    eMarketer principal analysts Nicole Perrin and Mark Dolliver discuss Uber’s plans to be the go-to transport hub, four ideas on how to rein in big tech, the changing motivations for watching the NFL and which types of ads are mostly likely to influence purchasing decisions.
    Audio
     | 
    AUG 29, 2019
    eMarketer principal analyst Nicole Perrin discusses Facebook’s plan to give publishers more curation control over how their articles look on the platform. She also talks about the implications of letting Yelp users personalize their homepage experience and how effective the BBC’s new voice assistant can be in a competitive digital market.
    Article
     | 
    AUG 26, 2019
    Measuring attribution and return on investment remains a key challenge when marketing with influencers—which means that it can be hard to quantify the merits of utilizing them. But neuroscience research from the UK, showing cognitive responses to traditional marketing vs. influencer posts, may provide some answers.
    Audio
     | 
    AUG 24, 2019
    Dailymotion vice president of product Justin Silberman and vice president of engineering Antoine Bonavita join eMarketer principal analyst Nicole Perrin to discuss how the video service, dubbed "the European YouTube," evolved its advertising platform.
    Video
     | 
    AUG 22, 2019
    eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Dave Rigotti, head of ABM at Marketo. He dove into the current best practices and practical tips for success, no matter where you are on your account-based marketing journey.
    Audio
     | 
    AUG 18, 2019
    eMarketer principal analyst Victoria Petrock explains how much you can learn from someone's voice, British Airways's VR in-flight entertainment headsets and a recent facial recognition ruling against Facebook.
    Article
     | 
    AUG 16, 2019
    As a retail email marketer, you are probably planning your year-end holiday marketing campaigns right now. An NRF report shows that 40% of consumers plan on starting their holiday shopping before November 1, a number that includes a substantial 12% who reported that they will begin before September 1.
    Article
     | 
    AUG 15, 2019
    Retailers can’t always rely on customer feedback to measure the success of their ecommerce platforms. Small technical issues, which often go unnoticed by the business itself, can significantly hinder the customer experience.
    Article
     | 
    AUG 12, 2019
    Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.
    Audio
     | 
    AUG 12, 2019
    eMarketer principal analyst Nicole Perrin talks about the dark side of the internet. She also discusses how Facebook can target ads without personal data and Lyft's Q2 results.
    Audio
     | 
    AUG 14, 2019
    eMarketer principal analyst Yory Wurmser explains why Huawei is rolling out a proprietary open-source operating system, the iPhone sales slowdown, Uber’s imminent need to turn things around and how Google is making it easier for users to navigate walking directions with the help of augmented reality.
    Article
     | 
    AUG 13, 2019
    Nearly half of consumers surveyed by Paysafe said they’ve used biometrics—typically based on facial recognition technology—to make some form of payment.