Report
|
FEB 12, 2021
This report presents our inaugural forecast on US mobile network users. It focuses on 5G subscriptions, connections, and users, and profiles the major mobile telecom providers.
Audio
|
FEB 12, 2021
eMarketer principal analysts Jeremy Goldman and Jillian Ryan, along with senior analyst at Insider Intelligence Sara M. Watson, discuss what a reimagined workplace looks like, The New York Times digital transformation, what big tech can expect from the Biden Administration, whether the world is getting less colorful, podcasts as a direct line to consumers, how many people live underwater, and more.
Article
|
FEB 12, 2021
Travel ad dollars fly higher
Report
|
FEB 11, 2021
Attributing revenues to marketing touchpoints is one of marketers’ most challenging yet vital tasks. Read on to learn how marketers are approaching the journey to holistic attribution.
Report
|
FEB 11, 2021
SMS marketing has long remained under the radar. But several tailwinds will make sending text messages to customers a common practice in 2021.
Audio
|
FEB 11, 2021
In this episode, the 'Behind the Numbers' crew new and old—former eMarketer principal analyst and now vice president of content studio Paul Verna, former eMarketer senior analyst and now market strategy manager at Spotify Bryan Yeager, director of content studio Daniel Caridi, director of report editing Rahul Chadha, and podcast host Marcus Johnson tell the story of how and why 'Behind the Numbers' got started, our favorite episodes, and what we expect the future of podcasting to look like. We hope you enjoy. And thank you so much to everyone who's ever listened for helping to make this show what it is.
Article
|
FEB 11, 2021
Early in 2020, as the pandemic was getting underway, Americans flocked to their TV sets at a rate unseen in years. Initially, US households were glued to the news, as uncertainty over the coronavirus drove viewership. In the following weeks, the TVs mostly stayed on, as the initial wave of lockdowns kept Americans stuck on the couch with lots of new time to kill.
Article
|
FEB 11, 2021
VC funds are betting on healthcare
Video
|
FEB 11, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salsify's SJ Petteruti, principal go-to-market (GTM) strategist, and Jon Herman, data analyst, for this Tech-Talk Webinar. They unpacked the holiday shopping season and shared expert tips for finding success in 2021.
Video
|
FEB 11, 2021
In this Meet the Analyst Webinar, Andrew Lipsman, eMarketer principal analyst at Insider Intelligence, shared the latest trends in social commerce.
Report
|
FEB 10, 2021
The pandemic is pushing consumers into digital banking channels, upping pressure on small and midsized banks to deliver value-added services and digital user experiences. They have to find ways of doing so on limited tech budgets to stay competitive.
Article
|
FEB 10, 2021
We spoke with Zak Normandin, founder and CEO of Iris Nova, about how his company has leveraged SMS to better serve its customer base.
Article
|
FEB 10, 2021
The not-so super Super Bowl ratings: The game reported about a 5.5% drop in total viewership, but it still draws one of the largest audiences on traditional TV.
Audio
|
FEB 10, 2021
Measuring the effect of their messages is one of marketers' most vital tasks. Anne Hunter, vice president of product marketing at panel-based insights company DISQO, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to talk about some of marketers' longstanding challenges with measuring ad effectiveness and understanding consumer journeys—and how a consumer-first approach can help.