Now that nine in 10 US consumers use fintech tools, heightened competition will push fintechs to offer tailored products to specific segments to stand out.

The issuer introduced the Altitude Go Visa and Cash+ Visa secured cards to tap customers with limited or subprime credit histories.

On today's episode, we discuss all of the latest Facebook revelations that have come from former employee turned whistleblower Frances Haugen: Is Facebook really having its "Big Tobacco" moment, why it's unlikely we will be talking about this in a month, and how might Facebook be forced to change how it does business. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Audrey Schomer.

A standard currency for TV and digital is unlikely, despite buyers’ wishes: Media buyers want more connection between linear and streaming TV, and though individual networks are making strides, an industrywide solution is unlikely.

Green Dot’s Temenos cloud deal could enhance consumer ties: Features the partnership enables in Green Dot’s direct bank and its banking as a service (BaaS) business could strengthen its bonds with low- to-moderate-income consumers.

New-age primary care startups are catering to today’s consumer—who wants their entire healthcare experience to be hyper-convenient and personalized—and to burned-out physicians facing unprecedented levels of pressure from the pandemic.

Mayo Clinic, Kaiser Permanente, and 11 other health systems created a coalition to advocate for telehealth reimbursement and advance home health programs—key to sustaining home healthcare’s long-term growth

Though HBO Max did not come close to reaching 100 million US viewers over the period of our previous forecast, we now project the streaming platform will cross that threshold in 2023.

Over the past five years, neobanks have advanced on two fronts: user growth and richness of mobile functionality. But they’re still chasing profitability, launching new financial services offerings and reserving some of their most innovative features for paying customers. This second annual study stacks up the top four UK neobanks against one another, scoring their mobile app capabilities based on consumer demand for 48 emerging features.

The retailers that will be on top this holiday season are those that see mobile apps as the connective tissue between brick-and-mortar and ecommerce shopping experiences.

Social media platforms are betting on social audio as part of the creator economy: Live audio is becoming less about the platforms that started the trend as more big firms launch creator-focused features.

In a survey, 60% of consumers said they will not give their business to merchants who fail to offer digital payment options.

Here’s how supply chain hiccups will weigh on the holiday season.

It’s our second episode of Brand Anatomy, where we get exclusive looks inside leading brands! Today, eMarketer Briefing director Jeremy Goldman sits down with Panasonic's Brian Rowley, vice president of marketing, to discuss how the company—a longtime leader in consumer electronics—leveraged podcasting to reposition itself as a B2B and enterprise powerhouse.

Partnering with Billie lets Klarna’s European merchants offer B2B financing—helping it move early into a growing segment instead of vying for consumers.

In September, we raised our forecast for HBO Max viewers. We now believe that HBO Max will have nearly 80 million monthly viewers this year, and that it will surpass 100 million viewers by the end of 2023. Previously, we did not expect HBO Max to break 100 million viewers by the end of our forecast period in 2025.

Oportun's bank charter withdrawal is indicative of the increased regulatory scrutiny surrounding fintechs’ broader banking ambitions—and may also make other neobanks stop and think.

Among mobile gamers in the US, more than half said they typically play smartphone games while watching TV.