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  • Report
     | 
    NOV 18, 2021

    Most of YouTube viewing, just over half of all the time spent on the service, happens on mobile, according to Q2 2021 Conviva data. In September, we forecast YouTube CTV viewers for the first time. Following a 62.8% bump in CTV viewers in 2020, we expect YouTube CTV viewership to increase another 9.4% this year. On a net basis, Hulu generates the most CTV ad revenues among the companies we break out.

  • Report
     | 
    MAY 12, 2021

    Watch time for videos from media companies came in at a total of 74 billion minutes monthly. More creator content, of course, means more user engagement and thus, more revenues for the social platforms.

  • Report
     | 
    SEP 19, 2019

    But it shared that watch time of YouTube on TV screens exceeds 250 million hours per day. “The TV screen continues to be our fastest-growing surface for YouTube,” said Megan Jordan, managing director of global partner and content solutions at Google. As supply levels rise, connected TV CPMs should decline at the same time.

  • Report
     | 
    OCT 6, 2020

    Almost seven in 10 (69.0%) consumers of all ages in Canada will watch digital video at least monthly this year, across a range of devices. That’s up from 67.6% in 2019, an uptick impacted by increased media time, especially in Q2 2020. In our previous forecast, we expected 68.2% of the population to be video viewers.

  • Report
     | 
    JUN 2, 2020

    Well into the pandemic, consumers still say they are spending more time with social media. Activities like live streaming, video chatting and gaming are drawing some of them in.

  • Report
     | 
    OCT 15, 2020

    Moreover, the share of internet users who watch digital video is fast approaching the share of live TV viewers at 87.3%. In fact, video streaming time spent has already overtaken broadcast TV at 2:03, per GlobalWebIndex. Similarly, time devoted to online press surpassed time spent with print publications.

  • Chart
     | 
    MAR 3, 2021
  • Chart
     | 
    MAR 3, 2021
  • Report
     | 
    DEC 14, 2021

    YouTube has a long history of allowing videos to include purchasing links, either embedded in the video itself or in the description. That familiarity among its users, combined with the fact that 82% of social network users said they watch YouTube, likely contributed to its third-place showing.

  • Report
     | 
    NOV 14, 2019

    Consumers also watch mobile video on social media. More than half of US internet users watch videos on Facebook alone, according to video production solution Grabyo. Since social network time is mostly mobile time, social video viewing time is also likely spent largely on mobile devices. We estimate that the average Facebook user will spend 77.3% of their time in Facebook on a mobile device.

  • Report
     | 
    OCT 15, 2020

    PCs and tablets still accounted for a larger slice of daily media time, however, at 3:22 on average. Live TV also competes with digital options on screens of all sizes. More than two-thirds of internet users in Italy had taken advantage of TV broadcasters’ catch-up or on-demand services to watch programs, and 52.4% said they had recorded TV shows to watch later.

  • Report
     | 
    OCT 7, 2020

    In fact, such will be the gains by Netflix and Amazon Prime Video that 2020 will be the first time their combined viewer numbers will surpass those of YouTube—43.1 million versus 42.0 million. Of course, there will be overlap in terms of viewers who subscribe to both Netflix and Amazon, so YouTube will likely still have more unique viewers.

  • Article
     | 
    SEP 25, 2019

    Although not strictly social media, game streaming properties such as Amazon’s Twitch and Microsoft’s Mixer are playing an increasing role in the video creator space. They are competing with YouTube—and each other—for top video streamers and the audiences those streamers command. They are also becoming more important places for advertising. For our latest report, “Video Ads in Social Media 2019,” we take a look at monetization offerings from Twitch, Mixer and DLive.

  • Report
     | 
    JUN 8, 2021

    And whether you watch football or not, the billions of dollars that the TV networks pay for the NFL translates into higher bills for cable or satellite television or online TV packages such as YouTube TV.”. Lee’s reference to online TV underscores the multiscreen nature of broadcast contracts.

  • Report
     | 
    DEC 17, 2021

    In reality, streaming services feature as little as 2 minutes of advertising per hour. That was the average ad time on HBO Max, according to an analysis conducted by One Touch Intelligence over the first eight months of 2021. Pluto TV and Crackle represent the high end among streamers, with about 8 minutes of ads per hour.

  • Article
     | 
    NOV 11, 2019

    YouTube, Hulu and Roku are leaders in the connected TV advertising space, and we expect revenues for YouTube placements that appear on connected TVs to account for about 40% of connected TV ad spending. Connected TV advertising is still small compared with other digital ad channels, but it’s closing the gap with desktop- and laptop-based ad spending.

  • Report
     | 
    OCT 15, 2019

    For example, 58.2%—a rather high proportion, globally—had watched shows they recorded at the time of broadcast to watch later, and nearly 70% had used broadcasters’ catch-up or on-demand services. In addition, more than half (53.1%) had used subscription services such as Netflix. More broadly, 78.8% of respondents had used video streaming, including both paid and unpaid services.

  • Report
     | 
    OCT 15, 2019

    The time spent daily with social media averaged 1:47—a full hour more than time devoted to video streaming, at 47 minutes. This may be, in part, because GlobalWebIndex includes YouTube in the category of social media, and YouTube attracts enormous audiences in Italy, as in most countries. Digital device usage remains conservative, in part due to Italy’s struggling economy.

  • Report
     | 
    OCT 15, 2020

    Time spent on mobile devices in H1 2020 stood at 5 hours, 6 minutes (5:06) per day, on average—compared with 3:38 spent on PCs/tablets. Mobile time had risen since last year, while PC time declined. But we should remember that Thailand’s online population is predominantly young and urban; both of these traits are associated with higher usage of mobile devices.

  • Report
     | 
    OCT 15, 2020

    Continuing another trend that emerged last year, Canada’s internet users were more likely to be active on social media than to watch live TV in H1 2020. Fully 84.2% of those polled had visited social platforms in the prior month—including nearly 79% of the oldest cohort.

  • Report
     | 
    OCT 25, 2021

    For one thing, usage is likely up—41.6% of YouTube users in our survey reported spending somewhat or much more time on the platform in the past 12 months. Since last year, YouTube has also begun inserting more ads by default in monetizable creator or publisher videos. In July 2020, YouTube lowered the video length threshold for mid-roll ad eligibility from 10 minutes to 8.

  • Report
     | 
    DEC 22, 2020

    YouTube also created audio ad products. People commonly use YouTube to listen to music and podcasts, and this ad product is meant to entice more audio advertisers to spend money with YouTube. Here is a list of YouTube ad formats. For the first time, we broke out CTV ad revenues for YouTube, Roku, and Hulu.

  • Article
     | 
    DEC 3, 2019

    What do you think of the influencer space on Facebook Watch, IGTV and Snapchat? Facebook Watch is a great place for publishers and larger influencers. It hasn’t quite permeated the mainstream yet, so smaller influencers may have a tough time gaining views, but as more people learn about Facebook Watch, it could be a big contender.

  • Report
     | 
    APR 14, 2021

    YouTube also outperformed our pre-pandemic expectations for 2020. We had predicted 26.4% growth for YouTube net ad revenues overall, including 27.0% growth for YouTube net video ad revenues. CTV Remains One of Digital Advertising’s Fastest-Growing Channels.

  • Article
     | 
    FEB 18, 2020

    “The parents are not going to cancel Disney+ if their kids have shows on it that they watch and rewatch.”. Though there is much discussion of how Disney+ might affect other subscription services as it vies for kids’ attention, that is not its whole competitive universe. It’s in a battle with anything that might lay claim to kids’ time and attention.

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