UK and Ireland. TikTok will increase its UK user base by 75.2% in 2020, reaching 8.5 million users. Both 2020 and 2021 will be years of notable firsts: Usage will exceed 10% of the UK population in 2020 to hit 12.7%, and the total number of users will surpass 10 million the following year. By the end of 2020, 15.0% of internet users in the UK will use TikTok.
Even some YouTube creators are finding it feasible to earn money without ads. The number of YouTubers who earn the majority of their money from sources other than ads grew 40% between January and May 2020, according to Bloomberg, who received the numbers from YouTube.
Facebook had the largest overall usage at 83%, followed by YouTube (57%) and Instagram (46%). The platform most likely to be used to find inspiration for at-home activities, however, was Pinterest (68%), followed by YouTube (30%) and Facebook (19%). On the entertainment spectrum, TikTok ranked as the top “distraction” medium (49%) and YouTube as the top livestreaming medium (42%).
For example, in fall 2019, US and UK B2B customers of social media management platform Oktopost said they generated 58% of their leads from LinkedIn. Just 23% of leads came from Facebook and another 17% from Twitter. Additionally, when Social Media Today and CRM provider SharpSpring asked US B2B marketers which social media platforms were best for lead generation, close to half (48%) cited LinkedIn.