With COVID-19 putting pressure on media budgets, advertisers are figuring out how to realign their OOH strategies.

This report explores the latest developments in the social media landscape, including the Facebook ad boycott and new monetization opportunities from the platforms, as well as our latest forecast for social network ad revenues.

In a tumultuous year for advertising, every market we cover except China will experience a decline in ad spending, and Google will see its first ever contraction in digital ad revenues.

Digital Video Advertising. Digital video has fared better than traditional TV so far. We estimate that US advertisers increased their spending on video ads during Q1 by between 10.5% and 17.0%. In Q2, digital video ad spending will decline between 1.3% and 21.0%.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring DoubleVerify's CEO Mark Zagorski and GroupM’s Joe Barone, managing partner for brand safety, Americas. They discussed the constraints and opportunities of video impression measurement, and what needs to be done to complete the video picture.

In a survey of US marketers by video ad server FreeWheel, 78% of respondents said they used digital video to add reach to their linear TV campaigns in 2019, up from 73% in 2018. The silos separating these media are weakening, but they still exist to a degree.

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

Total ad spending in France and Germany will fall this year, as a result of the pandemic. Traditional media will suffer most; digital ad spend will rise marginally, to €4.93 billion ($5.51 billion) in France and €7.38 billion ($8.27 billion) in Germany.

Beyond linear TV exists video-on-demand (VOD), addressable TV, connected TV (CTV) and digital video ad inventory. All of these nonlinear ad sources offer sharper targetability than linear does. Addressable and VOD target individual homes, while CTV and digital video can pinpoint homes, devices and potentially individuals.

eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss Google's (and YouTube's) latest earnings. They then talk about how much of a concern ad fraud is within connected TV advertising, the implications of the California Privacy Rights Act, and how people interpret emotionally infused ads.

Sightly is a media/marketing technology company specializing in video advertising and analytics. Its new Brand Mentality™ platform combines emotional and social intelligence with Anticipation Software™ to help brands and agencies respond moment to moment with true future-forward marketing across YouTube, TikTok, CTV, livestream video and more. Learn how.