On today's episode, we discuss emerging podcast sub-worlds, how listener behavior has (permanently?) changed, and how the ad dollars are fairing. We then talk about what we expect from Twitter's Ticketed Spaces, what is going on in the world of print, and how Americans get their news on social media. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.

On today's episode, we discuss whether TV can produce an event that gathers a mass audience without relying on sports or news, why Warby Parker is eyeing brick and mortar, why advertising's future is in 3D, how folks find things to stream, what to make of TikTok's 1 billion users milestone, the new corporate dress code and greeting etiquette, where the football huddle came from, and more. Tune in to the discussion with eMarketer principal analysts Suzy Davidkhanian and Paul Verna and analyst at Insider Intelligence Blake Droesch.

Roku would not disclose its minimums to us but indicated it will be “much lower than a traditional TV ad campaign.”. The opportunity: This move comes amid Roku’s recent push to improve its own measurement capabilities. The platform purchased Nielsen’s Advanced Video Advertising group in March for that very reason.

Advertisers aren't confident that their digital ads are working: A shift to digital channels in 2020 coincided with changes to tracking and privacy that have shaken advertiser faith.

The COVID-19 outbreak undermined many of our pre-pandemic US forecasts. Insight can now be gleaned by examining the difference between what we thought would happen as of February 2020 vs. what our forecasts now show.

But TV’s downward trend is clear: We estimate that US TV ad spending will make up 23.1% of total media ad spend in 2021 but will drop to 16.6% by 2025, as connected TV adoption increases and streaming services continue to eclipse traditional TV.

Worldwide total media ad spend is expected to record a growth of -4.5% this year to reach $614 billion. This is just slightly up from our previous forecast of -4.9% growth in June 2020, but a sharp contrast to our pre-pandemic estimate of 7.0%.

The region was initially expected to have a peak in total media ad spending growth of 4.1% in 2020, primarily driven by its two largest economies, Brazil and Mexico. However, both countries’ failure to contain the further spreading of the virus prompted us to revise our total media ad spending growth figures downward.

Worldwide ad spend soars: Total media ad spending will grow faster than anticipated this year, spurred by strong growth in digital and the rapid economic recoveries seen in countries with vaccine access.

Check out how Motorola, Stanley Black & Decker, L'Oréal and other brands are growing with us.

Many analysts, including us, expected Google to suffer outright declines last year, but digital ad spending rebounded broadly enough that Google’s various ad businesses were able to collectively right the ship. YouTube’s 31.1% growth helped a great deal, as display—particularly via digital video—proved more resilient than search.