That increase is in line with our expectations for US connected TV (CTV) advertising for 2020, where most AVOD dollars are likely going. We forecast that US CTV ad spending will grow by 25.2% this year due to the sharp increase in usage amid lockdowns. Here's a breakdown of the five platforms' ad revenues:.

The trade group Vab estimated that US D2C TV ad spending increased 60% in 2018 to $3.77 billion. Vab also estimated that FAANG companies increased their US TV ad spending by 18% in 2019, collectively spending almost $2.60 billion.