eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss how to recreate those water cooler moments in the digital world, how much Super Bowl LV commercials are going for, watching Instagram Stories on Facebook, parents' more positive view of devices, the number of Facebook Watch viewers, the difference between frugal and cheap, what you didn't notice about that double rainbow, and more.

Amid all the handwringing about screen time—plus the demise of Toys "R" Us—one could easily imagine that kids have lost interest in toys. But they haven’t.

Distance learning can be costly for some parents

It made sense to us. What are you working on in 2020? There’s a lot coming up. We are constantly looking at the apparel industry and thinking about what's missing. We want to be able to unify fashion to make it more about women exercising their style and taste.

The screen-time wars are over in many households, with parents having surrendered en masse. In a period when large numbers of parents and school kids are stuck at home with one another, this is one battle many parents choose to forego, at least for now.

Because parents grew up with Disney content themselves, “it gives you that peace of mind” that the material will be kid-appropriate. And once parents get it, she said, they’re likely to keep it. “The parents are not going to cancel Disney+ if their kids have shows on it that they watch and rewatch.”.

eMarketer vice president of business development Marissa Coslov, principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss whether distance learning works, what the knock-on consequences are and how parents are using digital to cope, handle, distract and educate their kids. They then talk about the postponement of the 2020 Summer Olympics, free Amazon Prime Video kids content and the impact Americans think COVID-19 will have on their personal finances.

So we are [doubling down] on the work we do to make sure customers can trust us to get them to the outcome they want, and that we are not losing sight of why we exist, and why our mission is so important right now.

A March 2019 survey by Comparitech found that 73.0% of parents said their kids had a smartphone by ages 11 to 13, and 31.0% said their kids had one between ages 6 and 10. Phones are the first sense of freedom a teen likely enjoys, so it’s no surprise that they rank the device as their favorite form of technology.

eMarketer senior analyst Ross Benes, principal analyst Mark Dolliver, and junior analyst at Insider Intelligence Blake Droesch discuss Disney+'s price increase and content slate, Amazon's foray into healthcare, whether mothers are actually moving over to TikTok, if co-viewing is here to stay, whether Amazon can draw NFL fans with an exclusive stream, how to easily get people to agree with an essay, and more.

Seven major US incumbents are partnering to roll out a service that lets consumers share financial data with participating businesses.