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  • Chart
     | 
    OCT 15, 2021
  • Article
     | 
    JUN 9, 2021

    Even as the U.S. starts to open up again, consumers are still shopping online, and Shopify, a leading commerce platform that lets merchants manage their online retail operations in-house, is well positioned to capture the growing online market as it continues to strike new partnerships.

  • Article
     | 
    FEB 25, 2021

    “This suggests that loyalty programs are more important than ever, but they need to be omnichannel, especially as more people are switching to ecommerce from traditional retail.”. When it comes to loyalty program usage, the US doesn’t lead the pack compared with other countries.

  • Article
     | 
    APR 25, 2021

    When we spoke with Cuts Clothing co-founder and CEO Steven Borrelli in May 2020, he said the company had planned to open a retail location in New York later in the year, but that was put on hold due to the pandemic. Instead, Cuts shifted its attention to delivering a premier online experience.

  • Article
     | 
    JAN 21, 2021

    According to Pence, “Content marketing, interactive content, and personalized marketing will be big levers for us in acquisition and retention this year.".

  • Article
     | 
    JAN 27, 2020

    An August 2019 survey from GlobalWebIndex asked internet users in the US and UK which industries should have better corporate social responsibility policies. The top-cited industries were food, pharmaceutical and energy, but a third of respondents held the fashion industry to the same standards.

  • Article
     | 
    JUL 7, 2020

    We didn't want to take anything away from what we were doing, but we also knew that we needed to figure out a solution for stores closing, since physical retail was a significant part of our revenues. We created different types of scenarios: "really, really bad,” “really bad” and then just “bad.”

  • Article
     | 
    AUG 10, 2020

    The pandemic has been a learning curve for many marketers, including Elana Gold, who began her role as Del Monte’s newly appointed global CMO in the midst of it.

  • Article
     | 
    MAR 18, 2021

    A new paradigm of physical retail, created and accelerated by the pandemic’s disruptive forces, is ready to emerge. In the coming year, the “retail apocalypse” will reach a crescendo as many teetering legacy retailers close hundreds of locations. In their place, frictionless, digitally enabled retail experiences will dot the landscape.

  • Article
     | 
    MAR 4, 2020

    The data might be telling us that when they buy a skirt, they always keep the skirt. It’s about plugging those communication gaps between logistics, marketing and ecommerce to make sure that they're each drawing valuable insights from those different nuances in the data, so that they can play for the keep.

  • Article
     | 
    OCT 4, 2020

    One of the unique qualities of retail media advertising is the ability to use closed-loop attribution, tying ad engagements to sales. This is possible because the same company is running the ad and selling the product advertised. Brands often look to Amazon and Walmart.com because those sites facilitate closed-loop attribution—and with the ongoing disruptions to digital identity, this tool will likely provide even greater advantages to those who use it.

  • Article
     | 
    JUN 25, 2020

    At Serta Simmons Bedding [SSB], we didn’t have a brand that had products below $500, and that’s really what we challenged the Burns Group to help us with. We've got this historic brand name, and we have a target customer who will spend under $500—but we need to really reinvent our brand for that to work.

  • Article
     | 
    JUN 4, 2020

    But the UK still has room to grow, especially since platforms like Facebook and Instagram tend to launch new commerce features internationally about a year or two after doing so in the US. For example, we expect there will be 76.5 million social buyers in the US this year, and that figure will surpass 100 million by 2023.

  • Article
     | 
    MAY 7, 2020

    Takumi’s Keane-Dawson noted an increase in activity from finance companies, including retail banks in the US. These companies are using influencer marketing exclusively for brand building, with an emphasis on awareness about services that consumers may find useful during the pandemic.

  • Article
     | 
    FEB 14, 2020

    According to Mario Ciabarra, founder and CEO of digital intelligence platform Quantum Metric, automation and machine learning will continue to play a big role in the retail space, especially as it pertains to customer experiences.

  • Article
     | 
    APR 8, 2021

    According to a February 2021 survey conducted for us by Bizrate Insights, nearly half of US adults polled said they had not used BNPL services at checkout and were not interested in doing so. In fact, just 10% of respondents said they used this option regularly, with another 11% saying they used it before, though not frequently.

  • Article
     | 
    JUL 30, 2021
  • Report
     | 
    APR 9, 2021

    Omnichannel Distribution. Publishers often have an omnichannel content distribution strategy that includes search engine optimization (SEO), social, and newsletters to increase traffic and conversions on commerce articles that feature affiliate links. “We see a good uptick in transactions just by making sure everything’s on all of our platforms,” Lepore said.

  • Article
     | 
    JAN 14, 2022

    Retail media advertising had a banner year in 2021—one that will be hard to top. Although growth is expected to taper this year, there are several reasons why retailers looking to build their own media networks should take notice.

  • Article
     | 
    JUN 23, 2021

    Target’s recent ecommerce growth is nothing short of extraordinary. This year, its US ecommerce sales will reach $18.64 billion—almost as much as all its US ecommerce sales from 2016 to 2019 combined.

  • Article
     | 
    JUN 29, 2020

    It’s long been understood that US retail is over-stored. The US has more retail space per capita than any other country in the world, according to a 2018 analysis by Cowen and Company, at about 23.5 square feet per person compared to Canada, which is second on the list at 16.8 square feet.

  • Article
     | 
    MAY 17, 2021
  • Article
     | 
    DEC 13, 2020

    Take heart, US retail salespeople: Despite premature calls to the contrary, it turns out the US will remain the most lucrative retail market in the world this year and for some years to come.

  • Article
     | 
    JUN 23, 2020

    The US retail market has been the largest in the world for at least a century, and although China was inevitably on track to claim this mantle from the US relatively soon, we did not expect a transition point to come as early as 2020.

  • Article
     | 
    MAR 29, 2021

    US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates over the next four years. We forecast that click-and-collect sales will follow up last year’s 106.9% growth rate with a 15.2% increase this year, and that 150.4 million people in the US will make a purchase via click and collect at least once in 2021.

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