DEC 1, 2020
MAY 8, 2020
This Snapshot includes infographics illustrating our proprietary forecast on the US retail market’s online and offline sales, as well as where and what shoppers are buying and ad spend trends.
JUL 16, 2021
We expect US social commerce sales to rise by 35.8% in 2021 to $36.62 billion. That’s only a slight deceleration in growth from 2020, when sales surged by 38.9% thanks to the pandemic-driven boom in ecommerce, increased social media consumption, and brands continuing to leverage these platforms to sell directly to consumers.
NOV 17, 2020
The COVID-19 outbreak undermined many of our pre-pandemic US forecasts. Insight can now be gleaned by examining the difference between what we thought would happen as of February 2020 vs. what our forecasts now show.
OCT 13, 2021
The retailers that will be on top this holiday season are those that see mobile apps as the connective tissue between brick-and-mortar and ecommerce shopping experiences.
NOV 16, 2020
This report explores our latest forecasts for US voice assistant, smartphone voice assistant, and smart speaker users, and provides additional analysis about trends shaping the market.
JUN 15, 2021
On today's episode, we discuss how many Americans have adopted telehealth, how people are using it, and what's both driving it forward and holding it back. We then talk about the popularity of buy now, pay later services, why some retailers are now starting to expand their brick and mortar presence, and what adding prescription discounts might do for Amazon and Walmart's membership programs. Tune in to the discussion with eMarketer principal analyst Lisa Phillips and director of forecasting at Insider Intelligence Cindy Liu.
JUN 11, 2021
On today's episode, we discuss some updates in the social audio landscape, whether convenience is outweighing price, if fashion rental can make a comeback, podcast ads versus other ad formats, changes in millennials' spending behaviors, how football players are similar to bears in more than just stature, and more. Tune in to the discussion with eMarketer analyst Nina Goetzen, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.
JUN 10, 2021
JUN 8, 2021
On today's episode, we discuss who owns everything in the media universe, the formation of Warner Bros. Discovery, and why Amazon bought MGM. We then talk about how people are consuming sports in different ways, CNN's new streaming service, and whether HBO Max with ads can make a big splash. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
SEP 4, 2019
eMarketer forecasting analyst Eric Haggstrom discusses our latest retail ecommerce figures for Southeast Asia and how its market dynamics differ from those in the US.
NOV 1, 2020
MAR 29, 2021
US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates over the next four years. We forecast that click-and-collect sales will follow up last year’s 106.9% growth rate with a 15.2% increase this year, and that 150.4 million people in the US will make a purchase via click and collect at least once in 2021.
NOV 17, 2021
NOV 5, 2021
And it also gives the company a bigger market share in the US P2P payments space, which is expected to hit a value of $785.19 billion by the end of 2021, per our forecasts. Related content: Check out the Mobile P2P Payment Spending section of our “US Mobile Payments Forecast 2021” report to learn about how the industry is shifting.
JUN 3, 2021
On today's episode, we discuss Amazon's Q1 advertising performance, where its ad dollars are coming from, the retail media competitors to watch out for, and whether a fourth digital ad giant will emerge. We then talk about why TV networks aren’t prioritizing programmatic as they move into the world of streaming, Verizon's new digital out-of-home ads, and why Netflix might be preparing to venture into the video game universe. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
OCT 20, 2020
JUN 30, 2021
NOV 17, 2021
Q3 revenues jumped 20% compared with the same period last year, according to insiders, with orders increasing 15%. 51.5% of the US population will make a digital grocery purchase this year, according to our US Digital Grocery Forecast 2021 report. US digital grocery sales rose 63.9% year over year (YoY) in 2020, and we expect them to grow another 12.3% this year to reach a total of $122.39 billion.
OCT 7, 2021
MAY 28, 2021
On today's episode, we discuss how concerned we should be about Netflix's slow start to the year, which activities people will do at home versus in-person (if both were safe and possible), how TikTok can convince people to buy things on its platform, details about a Twitter Blue subscription service, whether a travel recovery already happened, some interesting facts about 'Forrest Gump,' and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.
OCT 11, 2021
In 2021, smartphone mcommerce will generate $295.41 billion in US sales, equaling 82.2% of total retail mcommerce sales.
SEP 23, 2021
Go deeper: For a closer look into Apple’s payments ambitions, including growth opportunities, areas where it can improve, and how it stacks up against competitors, check out the US Mobile Payments Forecast 2021 report.
SEP 22, 2021
Delivery intermediaries like DoorDash, Instacart, Shipt, and Uber will see strong US grocery sales through 2025 even as their growth in the category declines.
SEP 15, 2021
And tapping into Cash App’s growing base as cashless payments and ecommerce expand could help merchants boost volume by giving consumers an easy way to pay. And it further positions Square as a one-stop shop for sellers, which improves its edge over other providers after businesses’ satisfaction with their merchant service providers slipped during the pandemic.