The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media, entertainment and CPG industries. Countries covered in this report series include the US, UK and Germany.

US businesses participating in Instagram Checkout can drive people to an in-app purchase. Audience. We updated our forecast for international Instagram users, excluding the US and the UK, in June. Our worldwide forecast, which includes the US and the UK, will be available in Q4. Here are the highlights from our international forecast:.

eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what an advertising rebound will actually look like next year. They then talk about how to reach ad-free streamers, new podcast measurement guidelines, and whether WarnerMedia just killed the movies.

Financial services firms are increasing their digital budgets, particularly for mobile, to target young consumers.

Media and entertainment companies are increasing their digital ad spend at a greater rate than other verticals as revenues surge in the music and film industries and digital video and gaming platforms try to outcompete one another.

Healthcare and pharma ad spend is growing at a similar pace to other verticals, but FDA regulations and strict privacy laws restrict overall budgets.

CPGs are increasing their search budgets, but private-label competition and mergers and acquisitions activity is hampering overall ad spending growth.

Retail ad budgets continue to grow at a steady pace as retail stalwarts battle disruption from Amazon and other digitally savvy companies.

Automotive digital ad spend is increasing, but growth is decelerating due to larger forces at play.

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

Telecom and consumer electronics companies are increasing their digital ad spend as they adjust to rapidly changing technology developments.

The entertainment industry’s US digital ad spend fell by only 6.9% last year. That could be the result of a stronger focus on promoting digital streaming services, as well as a general shift in movie marketing away from linear TV. This year, we forecast that the industry’s digital spending will see strong recovery with 20.7% growth, reaching $8.48 billion.

In an August 2020 survey of 135 US ad buyers, the Interactive Advertising Bureau (IAB) found that 46% said they either temporarily paused or outright canceled social ad placements. That group included 42% who paused their social advertising temporarily and 4% who canceled it altogether.

This year will be the first time that digital ad spending will account for more than 50% of the total US ad market. The majority of digital ad investments will still go to Google and Facebook, but Amazon is gaining ground.