Digital ad spending across several industries in the UK has been up-and-down the past two years. There will be across-the-board growth this year, but at uneven rates, ranging from 33.0% for travel to 7.8% for automotive.

Our complete estimates for smart speaker usage in the US, Canada, UK, Germany, France, and China can be found in this report’s accompanying spreadsheets. Phones and Speakers Dominate Usage. As has historically been the case, the bulk of voice assistant use takes place on smartphones and smart speakers, though use is not mutually exclusive.