FEB 24, 2020
We’re still seeing out-of-home and digital out-of-home behind on providing measurement details that are needed. And we’re also seeing the rise of the walled gardens, which is getting in the way. When you look at the infrastructure, it’s still fragmented.”.
JUL 23, 2021
Nearly every major retailer now has a sales event to compete with Prime Day, but data from ecommerce measurement firm Edison Trends found that 87% of online spending during the two-day period went to Amazon, as Walmart (5%), Best Buy (4%), and a host of other retailers picked up the remainder of sales.
JUN 18, 2019
NOV 14, 2019
YouTube is also promoting YouTube TV, its virtual cable package. Many others have ventured into this bundled TV space that live stream linear TV channels and live sports feeds. Examples include Hulu + Live TV, Sling TV and DirectTV Now. Social. Consumers also watch mobile video on social media.
OCT 31, 2019
This is why we’re focusing on providing a total view of consumption across all screens, which is spearheaded by our adoption of CFlight [NBCUniversal’s cross-platform ad impression measurement metric]. What’s the dynamic regarding short- and long-form content?
OCT 1, 2019
We recently sat down with several retailers, including Thinx, Enjoy Life Foods and Article, to discuss their current marketing efforts, their thoughts on first-party data and how they define digital transformation. Last week, we dug into the marketing channels they rely on. In today’s “Industry Voices: A Focus on Retail” video, we delve into the role that measurement plays in their ongoing efforts.
JUL 27, 2020
Improved research and measurement: Unified viewership metrics have been hard to come by in esports, but game publishers and platforms are working with measurement firms to provide accurate reporting. In March, measurement firm Comscore announced a partnership with Twitch aimed at enhancing live streaming metrics for more accurate audience reporting and targeting capabilities.
JUL 23, 2020
“As we have to operate across so many different podcast platforms, measurement has been a challenge,” said Armin Huska, head of media and agencies at RBC. “But we remain positive that audience measurement standards across the main platforms will soon be fully fleshed out and our podcast efforts will only increase.”.
JUL 29, 2021
B2B Considerations for Targeting and Measurement.
MAR 9, 2021
In addition to specific ROAS metrics, brand lift studies in social media also play a part, and the platforms offer them in partnership with measurement firms like Nielsen. Brand lift campaigns have traditionally been important for awareness aims where direct conversions weren’t the primary objective.
JAN 22, 2021
Having a third party providing this independent verification and measurement will be key for greater adoption of programmatic DOOH.”. The current lack of standardization for measurement and verification also seeps over into charging methods. But Xaxis’ Lett felt optimistic about development in this space.
APR 5, 2019
Unlike in the past, increased availability of these cyclical events on digital platforms should ultimately reduce ad spend on traditional TV. Cyclical events will have a lesser impact on TV ad spend in the future, as we have seen a consistent decline in both TV viewers and time spent with TV. As a result, advertisers will continue to shift dollars away from TV.
AUG 12, 2020
Entertainment includes amusement and recreation, box office, film, music, TV and video games (excluding video game hardware).
MAR 16, 2021
It’s hard to do cross-platform measurement. “There's not a lot of discussion about [cross-platform] measurement in TikTok,” said Paul Donato, chief research officer at the Advertising Research Foundation. “There is a lot of discussion about cross-platform measurement for Google, Facebook, Instagram,” which reflects their status as dominant players in digital advertising.
NOV 4, 2019
Nearly 50% of CMOs say their companies do not have a unified measurement approach across offline and online media, according to a survey from The CMO Club and Catalina Marketing. Catalina shares four ways to use multitouch attribution to uncover actionable insights.
SEP 9, 2020
Podcast Measurement Remains a Challenge. The podcast audience is fragmented across various systems, which complicates measurement. “A lot of our listening and downloading is happening on third-party platforms like Apple Podcasts, Spotify, or Stitcher,” said Brett Robinson, vice president of ad ops at NPR.
JUL 22, 2020
APR 18, 2019
It allows much more granular measurements than the traditional marketing mix model.
NOV 12, 2020
Identifying digital device users is the backbone of most digital advertising practices today, from segmenting and targeting to measurement and attribution. And now, the identifiers that marketers and their partners have used are coming under threat as platforms and regulators work to improve data privacy and protection practices for consumers.
DEC 9, 2019
Free ad-driven streamers (like YouTube, Pluto TV and Tubi). Virtual cable packages (like Sling TV, YouTube TV and fuboTV). Video products from social media firms (like Facebook, Snapchat and TikTok). Online video games (like Fortnight) and esports platforms (like Twitch). To marketers’ dismay, the biggest streaming entrants are either entirely ad free or offer an ad-free tier.
JUL 16, 2020
For example, travel, and particularly travel search, skew toward desktop, and live sports still generate the bulk of their ad revenues on TV and CTV. Mobile’s position in the attention stack was most pronounced in four areas: social media, gaming, messaging and video.
SEP 29, 2020
With a growing inventory of premium ad-supported video—which includes IMDb TV, certain live sports, and perhaps one day Prime Video—the opportunity appears even larger. Now imagine Amazon introducing direct-response TV ads using the voice-activated Fire TV Remote.
JUL 1, 2020
These changes in behavior will push time spent with TV and the internet up sharply this year. For France, we increased our 2020 projection for TV time spent among TV viewers from a decline of 1.5% to an increase of 5.6%, as stay-at-home orders were in force for many weeks in Q1 and Q2.
SEP 3, 2020
Data from measurement platform HubSpot found that CPG digital ad spending worldwide was at its lowest point during the week of March 16. Spend rebounded gradually over the next month and remained consistent through the end of July. Digital Ad Spending by Device.
FEB 23, 2021
This forecast includes livestreaming activity on social networks and video platforms, as well as other live content such as news and sports that are streamed on virtual multichannel video programming distributor (vMVPD) platforms, like Sling TV and Hulu + Live TV.