Will they be watching linear TV (with traditional TV ads), ad-supported over-the-top (OTT) video, or Netflix (with no ads)? Will they be watching esports content while professional sports leagues are out of commission? Will they be spending time on Twitter keeping up with news? (Will advertisers continue to avoid spending money on news content related to the pandemic?

Traditionally, advertisers make big spending commitments to get the best deal on TV inventory. eMarketer principal analyst at Insider Intelligence Nicole Perrin speaks with fellow principal analyst Andrew Lipsman, senior analyst Ross Benes, and forecasting analyst Eric Haggstrom about why Procter & Gamble's chief brand officer Marc Pritchard thinks marketers don't benefit from this arrangement as much as those on the sell side do. They also talk about what's going on at Quibi, Apple TV+, and The Walt Disney Co.

The media and entertainment industries have traditionally made up a small fraction of the US digital ad market, and we expect their shares to remain flat or diminish through 2021. This partly has to do with traditional media conglomerates tightening their belts; their own ad revenues will continue to decline as ad dollars shift away from print and TV and toward the digital duopolies.

eMarketer junior forecasting analyst Nazmul Islam explores our revised TV ad spending numbers in Canada, as well as our latest outlook on time spent. Watch now.

TV ads are becoming more targetable and parts of the buying process are becoming more automated. There’s been an increase in buying TV ads based on advanced audience segments. Some networks are turning to selling their inventory based on impressions instead of traditional TV ratings. And a few networks are selling TV ads based on business outcomes.

Social networks like Facebook and Instagram, as well as YouTube and [we might do] some TV advertising. On Facebook and Instagram, we’re inviting our consumers to engage with the ad itself. We’re asking them to tag the people they’re most excited to travel with next year, who they’re most excited to see or go on adventures with.

Since healthcare and pharma advertisers still rely on traditional print and TV advertising, investments in display have not been as great. However, as the vertical moves more toward digital, it’s likely that spending on display will inch closer to the average across industries over time.

eMarketer senior analyst Ross Benes, forecasting analyst Eric Haggstrom and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss the gradual return of sports audiences and how advertisers are viewing these marketing opportunities. They then talk about Facebook halting political ads after the election, Twitch selling inventory on Amazon's advertising platform, and out-of-home advertising in Q2.

Programmatic TV: The use of software platforms to automate the buying or selling of TV advertising distributed through cable, satellite, or broadcast networks. Smart TV: A TV with built-in internet capability. Subscription video-on-demand (SVOD): These services generate revenue through selling subscriptions to consumers. Examples include Netflix, Disney+, and Amazon Prime Video.

Francophones in Canada’s second-most-populated province are slower to adopt new technology, but their time with digital media is growing, and it is almost on par with Anglophones in Canada.

According to eMarketer’s Q3 2020 Digital Video Trends report, CTV advertising in the US has increased 25% in 2020, with ad-supported video-on-demand (AVOD) revenue up 31% and digital upfront TV ad spend up 11%, despite the downturn in traditional TV advertising.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss how negative emotions are received in ads, whether we're witnessing the beginning of the end of the Upfronts, if paying with your hands is a good idea, the significance of LinkedIn Stories, if parents are actually influencers, what the Boston Celtics and Twitter have in common, and more.

According to April 2019 data from Nielsen cited by Arbeitsgemeinschaft Online Forschung (AGOF), automakers in Germany spent 44% of their media budgets on television ads in 2018, compared with only 19% on digital ads.