Trend in Focus: What Would Less News or Politics Mean for Social Media? In Q1, Facebook and Twitter both made big moves to defend their beliefs about news and politics on their respective platforms.

In the ad industry, forecasting consumer behavior trends is a constant exercise. How effectively a business reads the tea leaves can greatly impact its growth. That said, predicting what will happen is not always so intuitive.

We provide insights into how CMOs define their roles and responsibilities; how trends are shaping their strategic priorities; and how a changing consumer and competitive environment is changing the CMO role more fundamentally.

What are the trends to watch for? What’s the plan for the new year—and how do we get there? Smartly.io helps social advertisers look into the future with our annual survey. The 2022 trends report consults top marketers on their plans for social advertising for the upcoming year. Based on the results of our report, here are three steps that will help you succeed with social advertising in 2022:. 1.

In 2022, 48.9% of households in Canada will have pay TV, marking a massive and continuing trend of cable cord-cutting in the country.

The retailer saw notable sales growth as consumers returned to stores post-vaccine, and recent partnerships might continue the trend—if delta doesn’t get in the way.

On today's episode, we discuss Amazon's Q2 performance of its retail business, some takeaways from its Prime offering, and where it stands on its physical stores strategy. We then talk about capitalizing on the subscription box trend, how buy-now-pay-later users are different from credit card users, and if malls really are within striking distance of 2019 traffic levels. Tune in to the discussion with eMarketer director of forecasting at Insider Intelligence Cindy Liu.

Allegations of greenwashing threaten to derail the rapid growth of ESG investing strategies, but AI-powered fintech data solutions have the power to allay fears.