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  • Report
     | 
    MAY 30, 2019

    Time spent with media by US adults has nearly stopped growing as the gains in digital usage do little more than offset the declines in time spent with TV and other old media.

  • Report
     | 
    MAY 30, 2019

    US adults continue to spend time with smartphones at the expense of TV, desktop and tablets, but emerging devices and changing consumer preferences may decelerate this trend.

  • Report
     | 
    OCT 15, 2019

    Despite this, time spent with broadcast TV is still well ahead in New Zealand, at an average of 1:53 per day, compared with 1:08 spent with online TV and streamed video content. The gap between digital and traditional time spent with audio is less pronounced. In H1 2019 respondents spent an average of 1:15 daily with broadcast radio, vs. 1:06 with streaming music.

  • Report
     | 
    OCT 15, 2019

    Nearly eight in 10 respondents had also listened to digital audio content (which included music and audiobooks) this year and spent an average 1:03 per day streaming music. As consumption of digital audio rises, the reach of broadcast radio has fallen to 44.3% of internet users this year. Additionally, the 29 minutes spent with live radio per day was less than half the time spent with digital audio.

  • Article
     | 
    MAY 31, 2019

    Total time spent with media has stalled in the US, with declines in time spent with TV and other traditional media being offset by increases in time spent with digital media.

  • Report
     | 
    OCT 15, 2019

    In 2018, GlobalWebIndex gathered data on smart speakers; in 2019, this has been expanded to cover the entire voice category, and include behaviors such as voice search and audio interaction via any device.

  • Audio
     | 
    SEP 11, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss how to recreate those water cooler moments in the digital world, how much Super Bowl LV commercials are going for, watching Instagram Stories on Facebook, parents' more positive view of devices, the number of Facebook Watch viewers, the difference between frugal and cheap, what you didn't notice about that double rainbow, and more.

  • Audio
     | 
    APR 29, 2020

    Ellen Houston, managing director at research firm Civis Analytics, joins host Nicole Perrin to talk about some of the company's recent polling about how consumers are reacting to the coronavirus pandemic. They cover media usage, job and virus worries, shopping behaviors and more.

  • Report
     | 
    OCT 15, 2019

    Younger people were also more responsive to digital audio. Broadly speaking, engagement with music, podcast and other audio content accessed online was relatively low in Taiwan in H1 2019, at 50.8%. But penetration was closer to 65% in the 16-to-24 cohort. Time spent streaming music averaged 1:04 per day, which was greater than the average time spent with video streaming per day, at 57 minutes.

  • Report
     | 
    OCT 15, 2019

    Some 60.1% of internet users listened to broadcast radio in the month prior to polling, spending 47 minutes per day, on average—slightly more than the average time spent streaming music, at 43 minutes. But the audience of digital audio listeners was comparatively small, at 37.8% of respondents. As part of the same trend, 2019 has brought major shifts in time spent.

  • Audio
     | 
    NOV 17, 2020

    eMarketer principal analyst Jeremy Goldman, forecasting analyst Peter Vahle, and vice president of content studio at Insider Intelligence Paul Verna discuss Spotify's strategic positioning as a complete podcasting ecosystem. They then talk about how much time Americans spend on their phones during their lifetime, why Alexa's asking follow-up questions, and what we can expect from the new "Apple One" bundle.

  • Report
     | 
    OCT 15, 2019

    For example, just 13.3% of respondents said they owned a game console in H1 2019, yet the average time spent gaming per day, per internet user, was estimated at 1:38. Clearly, keen gamers are clocking phenomenal times with that activity, either on a console or online. Digital audio consumption was almost as widespread as digital video, reaching 90.7% of internet users, according to GlobalWebIndex.

  • Report
     | 
    OCT 15, 2019

    Moreover, video streaming was gaining on broadcast TV in terms of time spent, with average daily consumption at 1:38. Similarly, the broadcast radio audience is declining, while digital audio consumption is on the rise. Some 51.5% of internet users said they had listened to live radio in the prior month, compared with 76.5% who had streamed music.

  • Report
     | 
    OCT 15, 2019

    Between H1 2018 and H1 2019, daily time spent with broadcast radio remained unchanged at 45 minutes, while time devoted to digital audio—including streamed music, podcasts and other content—was also virtually identical to last year (1:08 vs. 1:10). Online press accounted for a good deal more time per day than print press formats this year, at 1:12 and 39 minutes, respectively.

  • Report
     | 
    OCT 15, 2019

    Daily time spent with broadcast radio stood at 1 hour, 20 minutes (1:20), on average, down just 1 minute from Q2 2018. That said, time spent with online press is growing, at an average of 1:04 this year, vs. 51 minutes in 2018. Audio and video habits continue to evolve, with change still driven chiefly by younger users.

  • Report
     | 
    OCT 15, 2019

    The average time spent with broadcast radio was quite high, however, at 1 hours, 19 minutes (1:19) per day—just as average time spent with broadcast TV was a solid 2 hours daily. For many of Sweden’s younger internet users, digital audio services have replaced live radio. This year, penetration of digital audio approached 72%.

  • Report
     | 
    OCT 15, 2019

    Yet video streaming occupied just 57 minutes per day, on average—less than half the time spent with broadcast TV. In H1 2019, the share of internet users streaming video was marginally higher than the share streaming music or other audio content (65.5%). Moreover, age-related differences were much more pronounced among respondents who streamed music.

  • Report
     | 
    OCT 15, 2019

    Similarly, digital audio consumption is on the rise, reaching 86.2% in H1 2019, and accounting for larger amounts of time spent; music streaming alone claimed an average of 1:44 per day.

  • Report
     | 
    OCT 15, 2019

    Those were also the groups most likely to have accessed digital audio content. The older skew in Japan’s population and the prevalence of PCs among seniors are also shaping daily time spent with various media. Internet users spent the most time with PCs and tablets, at an average of 2 hours, 34 minutes (2:34) per day. Broadcast TV came in second with an average of 2:14.

  • Report
     | 
    OCT 15, 2019

    In keeping with a relatively undeveloped digital video landscape, fewer than 60% of internet users said they had streamed video content in the prior month, and the average time spent per day with online TV and video was 39 minutes. Predictably, engagement was higher in the youngest age bracket. Usage of digital audio content was even more limited, at 54.4% of internet users.

  • Report
     | 
    OCT 15, 2019

    Consumption of digital audio was near-universal, as well, at 92.8%. Both of those activities surpassed social media, which engaged 88.7% of internet users. Figures for time spent also point to the prominence of streaming.

  • Report
     | 
    OCT 15, 2019

    Time spent on social networks slipped from an average of 3:11 daily in H1 2018 to 2:57 in H1 2019—but remained high by global standards. Penetration of digital audio approached 80% in H1 2019 and passed 90% among respondents 16 to 24. Usage was lower in the 45-to-54 age bracket, at 67.2%, but still higher than the comparable figures in most countries surveyed.

  • Report
     | 
    OCT 15, 2019

    Web users spent an average of 2:04 per day with traditional TV—double the time spent with digital video. But TV is increasingly being viewed via digital platforms and services.

  • Report
     | 
    OCT 15, 2019

    Moreover, the average time spent each day with online TV and other digital video content surpassed time spent with broadcast TV, at 1:33 and 1:31, respectively. Males were more likely than females to view either live or streamed video.

  • Report
     | 
    OCT 15, 2019

    Engagement with digital audio was very similar in H1 2019, at 76.9%. Online TV and video streaming accounted for an estimated 1:09 per day, on average, vs. digital audio (1:21). Yet 80.0% of all internet users also said they had listened to broadcast radio; live radio accounted for 1:10, on average, each day.

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