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  • Article
     | 
    MAY 18, 2020

    As stay-at-home orders remain in effect due to COVID-19, TV viewership and time spent is getting an unexpected bump. But once the pandemic is over, we expect both to decline again, according to eMarketer’s latest forecast on US time spent with media.

  • Report
     | 
    MAY 12, 2020

    In India, the young and the affluent are rapidly adopting smartphones and enthusiastically increasing internet and digital video time, but time spent with traditional TV is still growing.

  • Report
     | 
    OCT 15, 2019

    Broadcast TV had the edge in terms of time spent, however. It claimed an average 2:32 per day in H1 2019, double the 1:15 spent viewing TV shows or other streamed content online. Not surprisingly, smart TVs are increasingly becoming a priority purchase for many, pushing ownership to 56.5% of internet users in H1 2019. That share was marginally higher (57.2%) in urban areas.

  • Report
     | 
    MAY 30, 2019

    Traditional and digital channels are driving media consumption in parallel in India, unlike Western countries where time spent with traditional media is shrinking.

  • Video
     | 
    JUN 10, 2019

    Digital's share of time spent is above 50% in China, US, UK, South Korea and Canada, but under 50% in France, Germany, Japan and India.

  • Report
     | 
    OCT 15, 2019

    Daily time spent with larger digital screens (desktops, laptops and tablets) remained considerably higher than time with mobile devices, at averages of 3:12 vs. 1:47, respectively.

  • Report
     | 
    OCT 15, 2020

    Time spent with print press (35 minutes daily, on average) remained higher than the 24 minutes devoted to online press. Social networks engaged more internet users in Israel than any traditional media format except TV. (GlobalWebIndex includes YouTube in its social category, which increases the metrics for penetration and time spent.)

  • Report
     | 
    APR 28, 2020

    Longer term, changes to TV viewing habits may also augur well for the format. Time spent with the medium is likely to get a boost while people sit at home under lockdown. Holding on to that captive audience among the competing digital video platforms will be the biggest challenge. OOH Ad Spending: Lockdown Leads to Severely Limited Spend.

  • Article
     | 
    NOV 13, 2019

    Also affecting TV ad spending is viewing time, which will drop 3.0% to 3 hours, 40 minutes on average among US TV viewers in 2019. All age groups are showing declines in time spent watching TV, but the largest drops are occurring among viewers ages 17 and younger.

  • Report
     | 
    OCT 15, 2020

    Time spent streaming music averaged 1:04 per day, while video streaming occupied an average 57 minutes per day. Both times were unchanged since last year.

  • Report
     | 
    OCT 15, 2020

    Viewing of subscription video-on-demand (SVOD) services did register a major change, however; 31.3% of internet users watched SVOD services in H1 2020, an almost 6-percentage-point increase YoY. SVOD, like catch-up TV viewing, correlated directly with age and was far more common among younger people. Overall, 45.4% of respondents streamed video-on-demand (VOD) content of some kind in the prior month.

  • Report
     | 
    OCT 15, 2020

    Despite this, time spent with broadcast TV was still well ahead of time spent with online TV in New Zealand, at 1:56 per day per day and 1:11, respectively. Broadcast TV also claimed more time than social networking, which averaged 1:48 each day. (GlobalWebIndex includes YouTube in its social category, and this tends to boost both reach and time spent for social media overall.).

  • Report
     | 
    OCT 15, 2020

    Digital video viewing still lagged TV viewing in Egypt, but the gap is shrinking. Some 77.0% of internet users streamed video-on-demand (VOD) content of some kind in the prior month. VOD penetration was greater among respondents in low-income households and suburbanites. The audience for subscription VOD (SVOD) was limited, at 46.8% of internet users.

  • Report
     | 
    OCT 15, 2019

    In H1 2018, the average time spent per day with PCs and tablets was 3 hours, 13 minutes (3:13); in H1 2019, that value had declined only marginally, to 3:11. In contrast, average time spent with broadcast TV was more than an hour shorter, at 1:53.

  • Article
     | 
    SEP 9, 2021

    What’s at stake: Apple’s new privacy rules are making it difficult to tie Facebook data to actions that consumers take after viewing ads on the platform, which could have long-term effects on ad revenues. How we got here: In April, Apple’s AppTrackingTransparency (ATT) update came into effect, where users were asked if they wanted their activity in certain apps to be tracked.

  • Report
     | 
    OCT 15, 2019

    Interestingly, though, the time spent with print press was still greater than time reading press titles online. This is unusual in Western Europe this year. Some video viewing habits are also shifting slowly.

  • Article
     | 
    JUL 22, 2020
  • Report
     | 
    OCT 15, 2020

    But many also took advantage of time-shifted viewing; over 78% used broadcasters’ catch-up or on-demand services, while 69.8% recorded TV programs to watch later. Both values were more than 3 percentage points higher than in 2019.

  • Report
     | 
    SEP 19, 2019

    In most of the developed world, Netflix, YouTube and Facebook dominate video viewing, drawing the lion’s share of viewers, time spent and monetization (whether via subscription fees or ad dollars).

  • Report
     | 
    SEP 19, 2019

    “Overall broadcast TV [live and catch-up] viewing is showing a slight decrease in time spent, but still remains a firm favorite with 50+ audiences and a regarded medium for advertisers,” said Lisa Menaldo, co-founder of The Advisory Collective.

  • Report
     | 
    OCT 15, 2019

    Patterns of social networking were very similar to those for live TV viewing. More than 84% of internet users had been active on social media during the prior month, and usage was fairly uniform across all demographic groups. However, respondents spent more time on social sites—an average of 1:53 per day, vs. 1:40 spent viewing broadcast TV.

  • Report
     | 
    OCT 15, 2019

    Time spent daily with PCs and tablets declined from close to 5 hours to 4:44, on average, while average smartphone time climbed from 3:30 to 4:10. Video viewing is moving well beyond live TV—but older audiences are more loyal to traditional formats. As noted above, the share of internet users ages 16 to 64 who had recently streamed digital video approached 82% in H1 2019.

  • Report
     | 
    JUL 22, 2021

    There’s every reason to believe that lighter ad loads are still important to OTT video viewers, as people continue to spend time in ad-free services like Netflix. But consumers are adopting more OTT video services as major subscription OTT video services have come to market.

  • Report
     | 
    JUL 28, 2020

    The Channel 4 poll also asked about changing TV viewing habits. For a medium that had been in decline for several years, it perhaps wasn’t a surprise to see larger increases in viewing than for digital video.

  • Report
     | 
    JUL 16, 2020

    For one, much of the additional time spent on premium OTT content was on ad-free subscription services, such as Netflix or Disney+. The second is that mobile also had to compete with CTV, which saw steep increases in viewing. “We've definitely seen growth in CTV video as a format,” Tremor Video’s Rayes said.

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