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    Report
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    OCT 15, 2019

    But across all demographics, print was already falling behind digital press content in terms of time spent, at averages of 32 minutes and 59 minutes per day, respectively. Three-quarters of Romania’s internet users—78.4% of males polled and 72.3% of females—had listened to broadcast radio in the previous month, and radio claimed an average of 1:25 per day.

    Report
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    OCT 15, 2019

    Last year, the time internet users spent with broadcast TV was second highest on GlobalWebIndex’s ranking of average time spent with media, after time spent with desktops, laptops and tablets. But in H1 2019, the time spent on mobile had surpassed that of TV, estimated at 2:27 daily, on average. Smart TVs have a firm foothold in Poland, and ownership among internet users climbed to 52.4% in H1 2019.

    Report
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    OCT 15, 2019

    The average time spent per day with mobile was 1:49—well below the average 3:02 spent each day with desktops, laptops and tablets. Both tablet and game console ownership were relatively high, at 52.2% and 35.2%, respectively.

    Report
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    OCT 15, 2019

    Tablet ownership is just one aspect of a market where older, nonmobile digital devices still claim a major slice of usage and time spent. Ownership of desktops/laptops was high in H1 2019, at 83.4% of survey respondents. Internet users spent an average of 3 hours, 25 minutes (3:25) with PCs and tablets per day—over an hour more than any other activity, including broadcast TV (2:18) and mobile (2:12).

    Report
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    OCT 15, 2019

    Daily time spent with larger digital screens (desktops, laptops and tablets) remained considerably higher than time with mobile devices, at averages of 3:12 vs. 1:47, respectively.

    Report
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    OCT 15, 2019

    Daily time spent with broadcast radio stood at 1 hour, 20 minutes (1:20), on average, down just 1 minute from Q2 2018. That said, time spent with online press is growing, at an average of 1:04 this year, vs. 51 minutes in 2018. Audio and video habits continue to evolve, with change still driven chiefly by younger users.

    Report
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    OCT 15, 2019

    In H1 2018, the average time internet users spent with desktops/laptops and tablets per day lagged time spent with mobile by 21 minutes. In 2019, the pattern was essentially the same, but both had risen to daily averages of 4:13 and 4:34, respectively. (Note: Of the internet users polled in Argentina in H1 2019, 80.6% lived in urban areas. In addition, 56.3% were ages 16 to 34.

    Report
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    OCT 15, 2019

    Nearly 88% of the UK internet users polled in H1 2019 had watched broadcast television in the prior month, and time spent with broadcast TV was relatively high, at an average 2 hours, 39 minutes (2:39) per day. More than two-thirds (68.3%) of respondents had recently viewed TV shows they recorded at the time of broadcast.

    Report
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    OCT 15, 2019

    Time spent figures confirm a relatively conservative media profile. PCs and tablets together claimed the single greatest slice of media time among internet users in the Netherlands in H1 2019, at an average of 2 hours, 47 minutes (2:47) per day. As in H1 2018, broadcast TV ranked second in terms of time spent this year, at an average of 2:18, ahead of mobile’s 2:01.

    Report
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    OCT 15, 2019

    The time spent on mobile activities still lagged substantially the time spent with PCs and tablets—as well as time spent viewing broadcast TV. On a typical day in H1 2019, internet users devoted an average of 3 hours, 11 minutes (3:11) to desktops, laptops and tablets, with 2:10 spent with live TV. Mobile time came in at 1:56 daily, just ahead of radio at 1:48.

    Report
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    OCT 15, 2019

    Nearly eight in 10 internet users in Ireland had listened to broadcast radio in H1 2019, with an average time spent of 1:12 per day. Penetration was highest—approaching 90%—among internet users in the top 25% of households, ranked by income. Older respondents were more likely to engage with print media.

    Report
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    OCT 15, 2019

    In H1 2018, average time spent with PCs and tablets amounted to nearly an hour more each day than time spent with mobile devices. In 2019, PCs and tablets still captured more attention, at 4 hours, 5 minutes (4:05) per day, but mobile phones claimed 3:37. Some 26.2% of internet users polled in H1 2019 owned a smart TV; that figure was up about 4 percentage points over the prior year.

    Report
     | 
    OCT 15, 2019

    But—as in most advanced economies—the average time spent each day with larger screens was greater than time spent with mobile phones, at averages of 3 hours, 6 minutes (3:06) and 2:28, respectively. Tablets likely contributed significantly to the nonmobile time. Spain recorded tablet penetration of 58.5% in H1 2018, and that share grew slightly to 59.4% this year.

    Report
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    OCT 15, 2019

    Similarly, digital audio consumption is on the rise, reaching 86.2% in H1 2019, and accounting for larger amounts of time spent; music streaming alone claimed an average of 1:44 per day.

    Report
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    OCT 15, 2019

    In H1 2019, 86.2% of those polled said they had checked in to social media sites or apps in the prior month—the same proportion who watched live TV. Interestingly, affluent households recorded some of the highest involvement with social networks (96.0%), ahead of 16- to 24-year-olds (91.5%).

    Report
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    OCT 15, 2019

    In H1 2018, the average time spent per day with PCs and tablets was 3 hours, 13 minutes (3:13); in H1 2019, that value had declined only marginally, to 3:11. In contrast, average time spent with broadcast TV was more than an hour shorter, at 1:53.

    Report
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    MAY 30, 2019

    The reports in this collection look at time spent with media in the US, Canada, the UK, France, Germany, China, Japan, South Korea and India. Two other reports take a close look at time spent with mobile and social in the US.

    Report
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    JUN 9, 2020

    The pandemic is also driving up time spent with social media, leading to greater degrees of social buying. We forecast there will be 6.9 million social buyers in 2020, almost a third (31.7%) of social network users, and about one-fifth (21.4%) of Canada’s population. The rate of social buying in Canada trails behind the US, where 27.8% of the population buys via social.

    Article
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    OCT 26, 2020

    Many people turned to social media in recent months to stay connected with friends and loved ones and to share information. But the pandemic didn’t increase the number of people using social networks or messaging apps.

    Report
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    JUN 2, 2020

    Well into the pandemic, consumers still say they are spending more time with social media. Activities like live streaming, video chatting and gaming are drawing some of them in.

    Report
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    OCT 15, 2020

    Much of that mobile time is devoted to social media, at 3:40 daily in H1 2020. (GlobalWebIndex includes YouTube in its social media category, which tends to increase time spent as well as social user numbers.).

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