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  • Report
     | 
    OCT 15, 2020

    But this year, time spent with social networks reached 3 hours, 26 minutes (3:26) daily, on average—11 minutes more than in H1 2019, and the third-largest slice of media time overall. (GlobalWebIndex’s social media category includes YouTube, which tends to boost calculations of penetration and time spent with the medium.).

  • Report
     | 
    OCT 15, 2020

    Only time spent with PCs and tablets was greater at 4:08 daily. Meanwhile, time spent with mobile phones rose more than any other activity, to 3:01—and was on course to overtake broadcast TV. By contrast, print media continues to struggle. In Q1 2020, 43.1% of US respondents had read a print newspaper in the prior month; among 16- to 24-year-olds, just 32.0% had done so.

  • Report
     | 
    OCT 15, 2020

    Digital activities dominate media time for most internet users, and by a large margin. Time spent with mobile devices continues to outpace all other categories, GlobalWebIndex reported. Mobile activities consumed an average of 4 hours, 27 minutes (4:27) per day in H1 2020, followed by 3:33 spent with PCs and tablets, for example.

  • Report
     | 
    OCT 15, 2020

    PCs and tablets did claim more total media time each day than smartphones, according to GlobalWebIndex, though both had risen markedly since H1 2019. Time spent daily with PCs and tablets jumped to 5 hours, 11 minutes (5:11) on average, while smartphone time climbed from 4:10 to 4:46. As those figures suggest, mobile phones are now a key access point for many media activities.

  • Report
     | 
    MAY 30, 2019

    Time spent with media by US adults has nearly stopped growing as the gains in digital usage do little more than offset the declines in time spent with TV and other old media.

  • Report
     | 
    OCT 15, 2020

    Social networking was also effectively universal—93.4% of respondents accessed social platforms in the prior month—and ranked third in terms of time spent, at just under 4 hours per day in H1 2020. While digital media proliferates, broadcast and time-shifted TV still draw many viewers. Some 91.0% of internet users watched live TV in the prior month.

  • Report
     | 
    OCT 15, 2020

    Time spent with broadcast TV increased year over year (YoY), averaging 2 hours, 11 minutes (2:11), though time spent with radio dropped by several minutes, to 1:21 per day. Print media remained widely popular as well, despite a gradual decline in readership, especially for newspapers. In Q1 2020, print newspaper and magazine penetration reached 58.3% and 59.4%, respectively.

  • Report
     | 
    OCT 15, 2020

    This is the first time that any device or media behavior has posted greater reach than broadcast TV in the country. Mobile time already exceeded time spent with TV and continued to do so in H1 2020. Internet users spent a daily average of 2 hours, 22 minutes (2:22) with broadcast TV, a year-over-year (YoY) increase. But average daily mobile time had also jumped to 2:50.

  • Report
     | 
    OCT 15, 2020

    Time spent with PCs and tablets fell sharply, from 3:37 to 2:52. Social networking accounted for the third-longest period of media engagement daily, at 2:36. Despite the omnipresence of smartphones, many internet users in India remain loyal to traditional media, too. Print formats are a prime example.

  • Report
     | 
    OCT 15, 2020

    Daily media time is shifting toward mobile, too. In H1 2019, average time spent with PCs and tablets was almost 30 minutes more than mobile. In 2020, PCs and tablets still claimed more time, but the gap had narrowed to 10 minutes. Mobile time totaled 3 hours, 44 minutes (3:44), while PC time stood at 3:54.

  • Report
     | 
    OCT 15, 2020

    PCs and tablets captured the largest single slice of internet users’ media time, at an average 4 hours (4:00) daily in H1 2020, compared with 4:20 in H1 2019. Mobile devices accounted for 3:36—15 minutes more than last year. Social networking contributes hugely to time spent on both small- and large-screen devices.

  • Report
     | 
    OCT 15, 2020

    The average time spent with broadcast radio was 1 hour, 7 minutes (1:07) per day—less than in 2019—but average time spent with broadcast TV had risen above 2 hours daily. Sweden’s online population hasn’t turned its back on print media, either; in fact, this is one of the only countries where GlobalWebIndex reported greater engagement with print media in 2020 than in 2019.

  • Report
     | 
    OCT 15, 2020

    Mobile devices claimed the largest single slice of respondents’ media time, at 3 hours, 57 minutes (3:57) daily. That was 10 minutes less than last year, but time spent with PCs and tablets also dropped during the same period, and by more than 30 minutes. Given the near ubiquity of smartphones and a youthful bias in the survey sample, it’s no surprise that desktop/laptop ownership is less common.

  • Report
     | 
    OCT 15, 2020

    The average time spent daily with mobile devices was 3 hours, 10 minutes (3:10) in 2020—a marginal decline YoY. But total time spent with PCs and tablets fell from 2:47 to 2:20 daily. For the majority of web users, digital audio and video coexist happily with traditional broadcast media. Broadcast TV is very much alive and well in China, in conjunction with time-shifted and digital viewing options.

  • Report
     | 
    OCT 15, 2020

    Print media is suffering, though. Readership of print newspapers and magazines dropped more than 7 percentage points YoY to 64.3% and 57.5%, respectively. Time spent figures mirror this disparity. In H1 2020, internet users spent a daily average of 2:18 with broadcast TV, compared with just 40 minutes reading print press, per GlobalWebIndex.

  • Report
     | 
    OCT 15, 2020

    Time spent on both mobile and larger-screen devices increased since last year. In H1 2020, respondents estimated that they spent 3 hours, 17 minutes (3:17) daily with desktops/laptops and tablets, while mobile time averaged 2:10. Print media audiences are experiencing attrition, while live TV viewing increasingly shares the screen with digital video.

  • Report
     | 
    OCT 15, 2020

    Penetration and time spent with traditional media are declining, with print newspapers being hit hardest. In Q1 2019, 56.3% of survey respondents had read a print newspaper in the prior month; in Q1 2020, 52.4% had done so, per GlobalWebIndex/Publicis Media. During the same period, magazine readership dropped below the halfway mark, to 49.0%.

  • Report
     | 
    OCT 15, 2020

    Together, PCs and tablets claimed the greatest single share of media time per day at 3 hours, 2 minutes (3:02). Mobile phones accounted for 2:05 daily. Daily engagement with social media added up to 1:36, essentially identical to time spent with social in 2019. But penetration of social networking increased 2.9 percentage points, to 84.6%.

  • Report
     | 
    OCT 15, 2020

    Time spent with smartphones and nonmobile devices mirrored those devices’ high penetration rates. In H1 2020, mobile phones claimed an average of 4 hours, 31 minutes (4:31) per day, compared with 4:06 spent on PCs and tablets. Both figures were up year over year (YoY). Time spent with social networking—which totaled 3:00 per day—rose marginally and boosted mobile consumption overall in H1 2020.

  • Report
     | 
    OCT 15, 2020

    Similarly, the average time spent each day with digital video content (1:40) was marginally less than time spent with broadcast TV (1:42).

  • Report
     | 
    OCT 15, 2020

    Social networking accounted for the third-highest amount of average media time each day—and the highest for any specific activity—at 2:17. Some 88.0% of internet users polled had visited social sites or apps in the prior month. (GlobalWebIndex includes YouTube in its social network category, which tends to raise the level of engagement and time spent with social media overall.).

  • Report
     | 
    OCT 15, 2020

    Time spent with broadcast TV barely changed since last year, estimated at 2:25 daily. The digital video audience is almost as extensive. About 85% of survey respondents streamed video content of some kind in the prior month; average viewing time was 1:00 per day.

  • Report
     | 
    OCT 15, 2020

    Despite this, time spent with broadcast TV was still well ahead of time spent with online TV in New Zealand, at 1:56 per day per day and 1:11, respectively. Broadcast TV also claimed more time than social networking, which averaged 1:48 each day. (GlobalWebIndex includes YouTube in its social category, and this tends to boost both reach and time spent for social media overall.).

  • Report
     | 
    OCT 15, 2020

    The average time spent with social media was 3 hours, 19 minutes (3:19) per day. These figures were among the highest GlobalWebIndex recorded globally. But several factors should be kept in mind here. First, survey respondents were overwhelmingly young, and most were city dwellers.

  • Report
     | 
    OCT 15, 2020

    For example, two-thirds of 16- to 24-year-olds had listened to live radio in the month before polling in Q1 2020, and a similar share had read a print newspaper, per GlobalWebIndex/Publicis Media. But penetration rates for both newspapers and radio were nearly 20 percentage points higher among individuals ages 45 to 54.

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