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  • Article
     | 
    JUN 7, 2021

    Keep these factors in mind when you're evaluating a digital advertising platform, whether it's a search engine, social media app, or shopping website. Set budget limits. PPC campaigns put you in control of costs, so make sure to use that to your advantage. Roth recommends setting the rate and number of clicks you're willing to pay, then letting the campaign run.

  • Article
     | 
    DEC 15, 2020

    “As the pandemic elevated ecommerce adoption—and temporarily slowed social ad spending—Facebook, Instagram, and others quickly expanded their social commerce offerings to help drive conversions within their apps,” she said. We don’t expect most users to check out on social in 2021, at least not regularly.

  • Video
     | 
    DEC 14, 2020

    A lot of our athletes are actually sharing pledges and we have some fun activation on social, including Instagram and TikTok. We’re also spending a lot of time making sure that we can be as appropriate and geo-specific with consumers so we can offer the right solution at the right time.

  • Article
     | 
    JUN 25, 2020

    Mattress company Simmons is turning to TikTok to help drive brand awareness and attract a younger audience as it looks to adapt in a competitive, digitally native space.

  • Article
     | 
    JUL 7, 2020

    A platform that we like to use for videos is TikTok. In fact, we recently went heavy into the app and hired a TikTok agency to work with us on creating ads and collaborating with influencers. We're working with TikTok directly now as well.

  • Article
     | 
    APR 27, 2020

    TikTok is experiencing a substantial boost during the coronavirus pandemic. It added more than 12 million US unique visitors in March, reaching 52.2 million, according to data provided to us by Comscore. Between January and March, its US unique visitor count rose 48.3%.

  • Article
     | 
    JUL 16, 2020

    Marketers have long turned to social media to hear and respond to what people are saying, gauge sentiment, and inform and support their team's marketing strategy. But the coronavirus pandemic has put fresh emphasis on the practice known as social listening.

  • Article
     | 
    APR 30, 2020

    That storefront could get even more utility in the near future: Zuckerberg teased a plan to start offering more ecommerce capabilities to businesses.

  • Article
     | 
    APR 22, 2020

    Snap Inc. reported strong gains in both users and revenues in its Q1 2020 earnings on Tuesday, despite growing concerns about the impact of the coronavirus on worldwide ad budgets. Here are three takeaways for advertisers.

  • Audio
     | 
    NOV 4, 2020

    eMarketer principal analyst Debra Aho Williamson and junior analyst at Insider Intelligence Blake Droesch discuss how Twitter's Q3 earnings should be evaluated. They then talk about whether social audio will be the next big thing, TikTok's new partnership with Shopify, and if 2020 has been the year of live shopping.

  • Report
     | 
    JAN 21, 2020

    In terms of consumer shopping behavior, the reality could be described best as a blended approach to shopping that is both physical and digital. Even in the UK, where digital retail is particularly well advanced, people still like to visit physical stores, often as part of the digital and physical purchase journey.

  • Article
     | 
    NOV 16, 2020
  • Article
     | 
    AUG 18, 2020

    Many brands are investing in TikTok advertising. Has Uncommon Goods done the same? Yes, we've seen products just take off on TikTok, and there have been times that it caught us by surprise. We wondered, "Man, why is this thing selling so much today? It's really going crazy." Then we traced the surge back to a viral TikTok video.

  • Report
     | 
    JUN 27, 2019

    Growth of retail sales in China is declining, due to economic and geopolitical challenges, and will not overtake the US until 2021. But retail ecommerce has continued to flourish in some surprising ways under these current circumstances.

  • Article
     | 
    NOV 25, 2019

    It’s now been more than a year since TikTok launched in the US, and in that short period, the Chinese-owned short-form video app has capitalized on the viral nature of its platform by partnering with a number of brands and slowly unveiling a slew of advertising capabilities.

  • Report
     | 
    DEC 12, 2019

    The rise of Douyin (whose international version is known as TikTok) underscores the growing appetite for bite-size video content in China, as the app quickly attracted a sizable user base, especially among youth.

  • Audio
     | 
    DEC 21, 2020

    eMarketer principal analyst Debra Aho Williamson, senior analyst Jasmine Enberg, and junior analyst at Insider Intelligence Blake Droesch discuss what they're paying attention to in 2021, and why: the rise of social entertainment, WhatsApp's next move, and stalling social commerce.

  • Article
     | 
    NOV 19, 2020

    Similarly, TikTok will gain an additional 20.5 million US users compared with our first projection. Which digital time spent forecasts increased the most? Adults in the US will spend an average of 64 more minutes with media per day in 2020 than we thought they would. Within this, users will spend almost 26 additional minutes per day on their smartphones compared with our earlier expectations.

  • Audio
     | 
    JUL 10, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss whether cinemas can survive, TV streaming price hikes, Peloton's Roku app, whether TikTok will be banned in the US, Uber buying Postmates, why airplane food tastes so bad and more.

  • Article
     | 
    SEP 9, 2020

    In August, performing artist The Weeknd teamed up with TikTok for what was billed as TikTok’s “first ever in-app cross-reality experience,” which included VR and AR elements.

  • Article
     | 
    FEB 27, 2020

    Though consumers are becoming more comfortable with shopping this way, sales coming from social channels are still relatively low—particularly when compared with ecommerce via the web and mobile.

  • Article
     | 
    FEB 3, 2020

    The role of political advertising in social media will be a key discussion topic in 2020—an easy prediction to make. Kantar Media expects that US digital political ad spending will reach $1.2 billion this year, and we believe the social platforms that continue accepting political advertisers will be major beneficiaries of that spending.

  • Audio
     | 
    AUG 20, 2020

    eMarketer principal analysts at Insider Intelligence Mark Dolliver, Andrew Lipsman and Nicole Perrin discuss what H2 has in store. They then talk about the takeaways from Pinterest's Q2, why large companies want in on the D2C business model and a mobile advertising investigation.

  • Article
     | 
    MAR 5, 2020

    Location data has become a valuable resource for restaurants looking to target potential customers in specific areas. This data can provide analytics and attribution for marketing strategies, with opportunities to drive performance on a more granular level, including specific times where restaurant traffic is at a lull.

  • Audio
     | 
    NOV 12, 2019

    eMarketer junior analyst Blake Droesch, principal analyst Andrew Lipsman and junior forecasting analyst Nazmul Islam explain how Americans’ social media behaviors are changing, whether teens are more likely to use TikTok vs. Facebook, the impact of Tumblr’s “Group Chats” and the likely popularity of Twitter’s new “Topics” feature.