That annual growth rate will remain in the low-to-mid teens over our forecast period, as it did in the years leading up to the pandemic. Similarly, non-ecommerce retail growth will return to an annual growth rate of low single digits, increasing by 1.3% in 2022. Ecommerce. For the first time ever, annual US ecommerce sales will surpass $1 trillion in 2022.

eMarketer principal analysts Mark Dolliver and Nicole Perrin, junior forecasting analyst Nazmul Islam and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss what the coronavirus pandemic has and hasn't done to print media. They then talk about racial diversity in ads, millennials in decision-making roles, and American teens' favorite social media platforms.

eMarketer principal analysts Mark Dolliver and Sara M. Watson, vice president of research Jennifer Pearson, and junior analyst at Insider Intelligence Blake Droesch discuss the pivotal decision of Facebook's Oversight Board to ban former President Donald Trump, private search engines making a push, whether social media damages teenagers' health, whether baby boomers will want to shop online post-pandemic, Apple's reported paywalled podcast platform, what happens to astronauts when they're in space, and more.

Across Europe, competition from faster-growing platforms such as Instagram and TikTok has meant a net loss among children, teens, and younger adults. That said, Facebook is still gaining modestly among internet users ages 35 and older—making the platform demographic quite different from earlier years. 

Incumbents and fintechs alike are launching teen investing accounts, and no amount of heightened regulatory pressure will stop them—here’s why.

eMarketer principal analyst Mark Dolliver, junior analyst Lucy Koch and vice president of research Jennifer Pearson discuss the media diets of kids and teens in quarantine. They then talk about how older individuals and women are disproportionately affected by COVID-19, the video streaming platforms with the best kids content and more.

But marketers that want to reach teens and young adults will increasingly find them on TikTok and Snapchat instead. Trend: Viral Commerce Will Be the ‘It’ Trend in Social Commerce.

The screen-time wars are over in many households, with parents having surrendered en masse. In a period when large numbers of parents and school kids are stuck at home with one another, this is one battle many parents choose to forego, at least for now.

The number of UK teens and adults using a connected TV box plateaued in 2019, per AudienceProject. No matter how people are accessing connected services via their TV sets, though, the numbers are trending upward. And there’s no doubt that the TV set will continue to be an important conduit for digital video viewing in the UK.

TikTok released a report on teen safety in an attempt to preempt further regulator scrutiny; despite that, a UK High Court judge has allowed a class-action case against TikTok over its handling of children's private data to proceed.

Relating to and connecting with teens—the core of Gen Z—can be confusing. For marketers, reaching this cohort starts with understanding how and where teens spend their time.

Adoption among teens and young adults is much heavier on TikTok, Snapchat, and Instagram, compared with Facebook or Twitter. Furthermore, Gen Zers (people born between 1997 and 2012) get their primary inspiration to shop from social media. Eighty percent of Gen Zers in Canada said social media advertisements had the largest influence on their purchases, according to PwC’s 2021 holiday survey.

Kids and teens hold a lot of spending power that's extending into households

As a result, many of those teens and young adults share TikTok content with relatives or friends, who then buy the featured item for them elsewhere. People who shop on TikTok browse and buy goods more frequently than shoppers on other social platforms.