Geography

Asia-Pacific (155)
Europe (329)
Latin America (95)
Middle East & Africa (19)
North America (523)
Worldwide (118)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
1049 Results
Filter
Sort by: Relevance | Date
    Report
     | 
    OCT 15, 2019

    Over 72% of respondents in Hong Kong owned a desktop or laptop PC, and 53.5% owned a tablet. Despite the higher smartphone penetration, PCs and tablets accounted for more media time spent per day. Those larger screens claimed an average of 3 hours, 31 minutes (3:31) per internet user, while mobile activities consumed 3:12. Nearly 18% of internet users owned a smartwatch in H1 2019.

    Report
     | 
    OCT 15, 2019

    At first glance, these results suggest that ownership of PCs, tablets and smartphones may be lagging slightly in the UK, despite its highly developed digital infrastructure and behaviors.

    Report
     | 
    MAY 12, 2020

    Tablet time spent: Includes all internet and non-internet activities* on tablets. Print time spent: Includes offline magazines and newspapers. Radio time spent: Excludes digital radio. TV time spent: Includes live, DVR and other prerecorded video, such as video downloaded from the internet but saved locally. Excludes digital.

    Report
     | 
    MAY 6, 2020

    Tablet time spent: Includes all internet and non-internet activities* on tablets. Print time spent: Includes offline magazines and newspapers. Radio time spent: Excludes digital radio. TV time spent: Includes live, DVR and other prerecorded video such as video downloaded from the internet but saved locally.

    Report
     | 
    OCT 15, 2019

    By contrast, tablet ownership was more limited than in many other advanced economies, at 33.8%. Feature phones are gradually disappearing in the online population: A mere 3.9% of internet users ages 16 to 64 said they owned one. Penetration of these legacy phones was highest in households at the lower end of the income scale, and among respondents ages 45 to 54.

    Report
     | 
    OCT 15, 2019

    (Just 24.5% owned a tablet—though penetration among affluent respondents was near 40%.) Moreover, mobile time spent reached an average of 3:36, balanced with the 3:37 spent with PCs and tablets. Adoption of newer digital devices continues to grow, especially in affluent households. In H1 2019, 31.2% of internet users polled by GlobalWebIndex owned a smart TV, while 16.2% owned a TV streaming stick.

    Report
     | 
    OCT 15, 2019

    Tablet penetration among internet users ages 16 to 64 was already above 54% in Switzerland in H1 2018 and reached 56.5% in 2019. Like smartphones, tablets were more common in higher-income households. Some 87.8% of internet users owned a desktop or laptop PC in H1 2019—one of the highest figures recorded in Western Europe.

    Report
     | 
    OCT 15, 2019

    More than half (53.0%) of respondents owned a tablet. But all these figures should be judged in light of the population surveyed (see note below). In most countries that GlobalWebIndex polled, time spent with desktops, laptops and tablets outstripped that of mobile, but the opposite was true in Turkey.

    Report
     | 
    OCT 15, 2019

    The average time spent per day with mobile was 1:49—well below the average 3:02 spent each day with desktops, laptops and tablets. Both tablet and game console ownership were relatively high, at 52.2% and 35.2%, respectively.

    Report
     | 
    OCT 15, 2019

    That’s significant for data on tablets and game consoles, for instance, where males and females have different patterns of ownership.).

    Report
     | 
    OCT 15, 2019

    Tablets, owned by 47.2% of internet users in Singapore, were found most often among affluent and older individuals, per GlobalWebIndex. When looking at time spent with media, internet users spent 4 hours (4:00) daily with desktops, laptops and tablets in H1 2019—and a further 3:12 with mobile, on average.

    Report
     | 
    OCT 15, 2019

    More than half (54.0%) of respondents ages 16 to 64 polled this year also owned a tablet, a higher proportion than in 2018. In H1 2018, the average time spent per day with PCs and tablets was 3 hours, 13 minutes (3:13); in H1 2019, that value had declined only marginally, to 3:11. In contrast, average time spent with broadcast TV was more than an hour shorter, at 1:53.

    Report
     | 
    OCT 15, 2019

    Only time spent with PCs and tablets was greater, at 4:03 daily; time spent with mobile phones was lower, at an average of 2:30. These relative rankings had not changed since H1 2018. Additionally, 55.7% of internet users had watched TV programs made available via broadcasters’ catch-up or on-demand services in the prior month.

    Report
     | 
    OCT 15, 2019

    Almost 95% of internet users in Sweden owned a smartphone in H1 2019, while 80.6% owned a desktop or laptop and 55.0% owned a tablet. Just 6.4% owned a feature phone. Respondents spent an average of 3:25 each day with PCs and tablets and 2:30 with mobile phones. The likelihood of internet users owning a smart TV was also close to the Western Europe average, at 48.0%.

    Report
     | 
    OCT 15, 2019

    By comparison with smartphones and PCs, tablets played a lesser role; 33.9% of internet users owned one in H1 2019—but this relatively low figure isn’t surprising in a mobile-first country, where larger-screen devices were often an adjunct to a mobile phone. Tablet owners were more likely to be living in urban areas and in well-to-do homes.

    Report
     | 
    OCT 15, 2019

    Tablet penetration was also low by global standards, at 30.3%. Similarly, the time spent on mobile devices in 2018—5 hours, 13 minutes (5:13), on average—was 1 hour, 15 minutes more than the average time spent daily on PCs and tablets. In H1 2019, Thailand’s internet users were still devoting more than 5 hours daily to their mobile devices, while PC/tablet time remained just under 4 hours.

    Report
     | 
    OCT 15, 2019

    PCs and tablets together claimed the single greatest slice of media time among internet users in the Netherlands in H1 2019, at an average of 2 hours, 47 minutes (2:47) per day. As in H1 2018, broadcast TV ranked second in terms of time spent this year, at an average of 2:18, ahead of mobile’s 2:01.

    Report
     | 
    OCT 15, 2019

    Of course, it’s possible that internet users without a smartphone are simply going online via a desktop, laptop or tablet. Just over 83% of survey respondents owned a PC in H1 2019, and nearly 53% owned a tablet. Moreover, the average time spent daily with those three devices reached 3 hours, 34 minutes (3:34)—compared with average mobile time of 2:23. Smart TVs? Maybe next year. Smart-home devices?

    Report
     | 
    OCT 15, 2019

    PCs and tablets were not far behind mobile, however, averaging 3:48 daily. Though many consumers used a mobile phone long before they had access to a larger digital screen, a significant number (71.4%) had a PC. One in four internet users had a tablet, with a higher concentration among affluent respondents, females and 35- to 44-year-olds. Social networking is driving time spent on all devices.

    Report
     | 
    OCT 15, 2019

    Additionally, more than half of internet users owned a tablet, and 96.1% owned a smartphone, according to GlobalWebIndex. Though smartphones were more widespread, internet users spent an average of 2 hours, 54 minutes (2:54) per day with mobile phones in H1 2019; PCs and tablets accounted for an hour more, at 3:54 per day.

    Report
     | 
    OCT 15, 2019

    Some 45.2% of internet users also owned a tablet, including 54.3% of those in the most affluent homes. However, these rates should be seen in the context of a survey population with a strong urban skew (see note below).