Podcasting finds favor with brand advertisers: US ad spending on podcasts is growing at double-digit rates and will pass $2 billion in 2023.

During this year’s upfronts, ad dollars are flowing toward streaming services. Upfront TV ad spending is flat, while upfront digital video is growing steadily. For the first time, mobile will account for less than half of total time spent on YouTube. Google’s streaming service is becoming less reliant on mobile as its viewing on other connected devices expands. Netflix experiences a tough quarter.

Because consumers are streaming more video on their desktop and laptop computers, streaming video’s lower programmatic penetration brings the programmatic share of ad spending on desktop and laptop computers down. Growth Drivers: Video Is a Force to Be Reckoned With. There’s no denying that video is the MVP of display advertising.

We forecast that US podcast ad spending will surpass $2 billion next year and $3 billion by 2026. Podcasts will account for over a quarter of digital audio services ad spending in 2022 and will be more than a third of spending by the end of 2026.

This is helping the streaming giant capitalize on the podcast ad boom, which is seeing digital audio budgets shift to these shows. In 2022, podcasts will account for 27.4% of US digital audio services ad spending, at $1.73 billion, and come 2024, they’ll make up 34.2%, at $2.56 billion. More like this:. Report: AI in Customer Experience.

In 2021, social audio app Clubhouse registered a total of 6.7 million downloads in the US. About 42% of those downloads occurred during Q1 2021, when the app received extraordinary media buzz. But as established platforms created copycat features, Clubhouse’s downloads decreased.

Consumers are flocking to streaming services—and advertisers are following them. Digital video’s future is promising, but several questions remain unanswered. The maturation of the streaming space hinges on them. Questions this report covers:. Will the streaming market get more crowded? Which streaming services will merge? How fast are affiliate fees growing? What will restrict virtual cable’s growth?

Digital advertising has taken a few hits in the recent past (ahem, the pandemic), but there's still lots of hope and some flat growth that can't be ignored. "In Other News," we discuss Vizio's new ad solution and what exactly service hoppers are. Tune in to the discussion with our analysts Peter Newman and Paul Verna.

So, rather than pulling spend from TV budgets and reallocating to digital, a coherent “video” strategy should manage multiple aspects of a media plan, from social, to streaming, to traditional TV. Video Should Be a Key Part of Any Social Strategy. Social video viewing has also experienced a huge bump during the pandemic, and it’s a behavior that’s here to stay.

Only 26% of respondents said they’d be just as likely to share their account if the streaming service charged them extra to do so. If Netflix takes this approach, it could be throwing not just subscribers, but significant viewing hours, out with the password moochers.

In 2022, US meal-kit subscription services will deliver $7.63 billion in digital sales to make up 22.8% of the country’s subscription ecommerce sales. The meal-kit subscription market has seen slowing growth since mushrooming by 85.0% in 2020, though its 17.0% increase this year is healthy nonetheless.

Digital audio time spent: Includes listening on desktop/laptop computers and mobile devices to radio stations with editors or DJs, professional or amateur, who curate the playlists; streaming services that generate playlists based on the user’s preference of artist, track, or genre; other automated playlists (i.e., those not set by editors or DJs); personally configured playlists (i.e., those set by the

In 2021, more than three-quarters of the time that US adults spent listening to ad-supported audio went to AM/FM radio. Podcasts trailed way behind traditional radio, capturing just 11% of ad-supported listening, while Pandora, SiriusXM, and Spotify each accounted for less than 10%. AM/FM radio held a majority share across adult age groups and was the most listened-to ad-supported audio not only in the car (88%), but also in the home (72%) and workplace (68%).

In combination with greater smart TV penetration in Canada, a larger share of viewing will move to streaming apps like YouTube. Trend: Food and Grocery Delivery Cross the Chasm. Food service apps are now mainstream in Canada.

Canada’s digital audio audience is growing faster than any other digital medium we track in the country, including digital video viewers and social media users. This year, digital audio will match terrestrial radio in listenership and exceed it in engagement, according to our forecasts.

Marketers across five leading verticals all allocated more than 50% of video impression share to connected TV (CTV), according to a 2021 Innovid report, illustrating CTV’s position as a mainstream way of consuming content.