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    Audio
     | 
    MAR 6, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and principal analyst Nicole Perrin discuss Facebook’s Pinterest-esque app, virtual sports arena advertising, fines for mobile carriers selling customer location data, ads on top of Ubers, LinkedIn ‘Stories,’ which country has the most islands in the world and more.

    Audio
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    MAR 10, 2020

    eMarketer sales executive Michael Bruckenthal, principal analyst Mark Dolliver and junior analyst Blake Droesch discuss how traditional sports are taking lessons from esports to create a more engaging viewing experience. Then Mark and Blake talk about Apple allowing push notification ads, the details of the KIDS Act bill, how Facebook is changing its digital currency ambitions and how the popularity of streaming services influence its ads.

    Audio
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    JAN 24, 2020

    eMarketer principal analyst Mark Dolliver and junior analyst Blake Droesch analyze Netflix's Q4 performance and talk about why Section 230 might get revoked, new UK child privacy rules, the fate of IGTV, the coldest temperature ever recorded and more.

    Article
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    JAN 27, 2021

    It remains to be seen whether Canada’s stricter rules for gatherings will impact all of the country’s sports teams throughout 2021, including the Canadian Football League, which canceled its 2020 season, and subsequently the associated lucrative place-based inventory of ads. Airport traffic was historically off in 2020, impacting airport advertising.

    Article
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    FEB 17, 2021

    We were able to do that through the creation of a digital "Holiday Gift Guide," which we published across six different properties in our portfolio, ranging from the "Today" show to Bravo to Telemundo, and then even into NBC Sports and Syfy. We saw incredible success in terms of the actual commerce that we drove through the Gift Guide.

    Report
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    APR 28, 2020

    The impact of canceled sports events goes beyond the Olympics and Euro 2020. The English Premier League soccer season is currently on pause, with the cricket season also delayed. If top-flight sports remain on hold until August, it could cost Sky and BT Sport (the two main broadcasters) up to £1 billion ($1.28 billion), according to Enders Analysis.

    Report
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    SEP 21, 2020

    Another blow to the auto industry was the cancellation of live sports. Traditionally, car advertisers invest heavily in linear TV advertising against major sports programming. Some car advertisers pulled a portion of these dollars and planned to reinvest them later in the year.

    Audio
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    MAY 29, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst Peter Vahle at Insider Intelligence discuss Joe Rogan moving exclusively to Spotify, sports trickling back, Twitter letting users limit who replies to them, TikTok AR ads, a grandmother who violated GDPR, an entire indoor town and more.

    Audio
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    MAY 15, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst Oscar Orozco discuss whether ride-hailing apps can whether the storm, how much power will Facebook's oversight board actually have, Starbucks reducing its reliance on cash, Amazon possibly buying AMC Theatres, the next wave of sports programming, updated cookie consent, what does yawning tell you about yourself and more.

    Article
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    APR 1, 2020

    According to our estimates, which were finalized prior to the coronavirus outbreak and subsequent cancellation of major sports programming, US TV ad sales were expected to climb 2.0% this year to $72.00 billion, a significant bump from 2019’s 2.5% year-over-year decline to $70.59 billion.

    Audio
     | 
    SEP 24, 2019

    eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and researcher Chuck Rawlings talk fantasy football: how has it changed engagement with sports, sports broadcasting and cord-cutting behaviors. They also discuss why NFL TV ratings are up, a new initiative to compare esports and traditional sports audiences and more.

    Article
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    APR 26, 2020

    NBCUniversal is accelerating its plans to launch its Checkout platform, a move aimed at helping retailers, particularly those that have temporarily closed during the pandemic, and a way to drive ad revenues as many TV networks are losing billions due to canceled or postponed sports programming.

    Audio
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    APR 9, 2020

    eMarketer senior analyst Paul Briggs, principal analyst Mark Dolliver and senior analyst Bill Fisher discuss how trust in the media is changing in the US, UK and Canada. They then talk about brands repurposing sports budgets, the English Premier League considering a direct-to-consumer streaming service and how advertisers' messaging tone differs between countries.

    Audio
     | 
    NOV 25, 2018

    In a special holiday episode of eMarketer's "Behind the Numbers," hosts Marcus Johnson and Ezra Palmer consider some of the year's key digital developments—GDPR, e-sports, Amazon Go stores and more—and ask a simple question: "Should we be thankful for this?"

    Audio
     | 
    NOV 25, 2019

    eMarketer principal analyst Mark Dolliver and junior analyst Lucy Koch discuss how teens are using the Internet. Where are they spending their time? And how is that time spent online affecting their well-being? Mark and Lucy then talk about what younger sports fans are craving and the demographic that feels ignored by beauty brands.

    Audio
     | 
    SEP 3, 2019

    eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch explain whether Americans want a social app geared toward close friends. Then, forecasting analyst Eric Haggstrom discusses whether the Disney+ bundle can lure sports viewers from cable, breaks down whether Waymo’s robot taxi improvements outweigh rider complaints and more.

    Article
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    FEB 22, 2019

    Increased engagement with politics and sports is driving video ad revenues

    Audio
     | 
    FEB 3, 2019

    In this "Behind the Numbers" playlist, we talk all about streaming sports in various markets, including the US, Latin America, Europe and APAC. Our analysts break down the audience, content, platforms and marketing opportunities in these regions.

    Report
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    NOV 20, 2020

    Its decision to pivot to an ad-supported model for Originals also led YouTube to shift from scripted content and double down on unscripted shows that tap into its base of homegrown creator talent and cater to YouTube user passions (e.g., music, beauty, gaming, sports).

    Report
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    APR 15, 2021

    The percentage watching sports videos jumped from 17% to 25%, while the percentage of those playing games declined slightly (62% to 60%).

    Report
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    JAN 7, 2021

    In March 2020, when college and professional sports were abruptly canceled at the start of the pandemic, Buffalo Wild Wings and its agency The Martin Agency compiled snippets of consumer-generated Instagram posts into a video that demonstrated the unusual ways consumers were playing sports at home.

    Report
     | 
    DEC 22, 2020

    The unpredictability of sports programming, prolonged content production shutdowns, and uncertainty over making long-term marketing investments made upfront TV buying less appealing to advertisers this year. Advertisers are becoming more focal about reformatting the upfront buying process. The most common reforms are centered around measurement.

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