Display ad spending in the US will rise by 5.5% this year, despite the pandemic. This report outlines our complete estimates of digital display ad spending, including breakouts by format, transaction method, industry, major ad sellers and more.

Report: US Social Video Usage 2022. Article: Consumers, legislators, and courts seek greater protections for children on social media. Article: Creator spotlight: Jane Ko talks TikTok and Instagram Reels.

Advertisers in the Middle East and North Africa spend more on social than on any other digital ad format. In 2020, $1.73 billion went to social advertising, more than double what the next biggest format, video, brought in.

On Snapchat, the options are a bit more streamlined but mostly involve creating paid ads. In addition, videos on one platform can be repurposed into Stories on another. The situation seems ripe for fracturing the social video audience, and that will in turn fracture marketers’ social video plans.

After a tumultuous year, the social platforms will close 2020 on a high note in terms of ad revenues and users—and with features that closely resemble each other.

Advertisers continue investing in these platforms because they provide a clean line of sight into high volumes of brand purchase activity that make it easy for advertisers to track ROI. Retail media platforms’ low-hanging fruits are search and display ads on their owned and operated digital properties—though they can also power advertising on the open web and other digital media.

The predominance of mobile in the entertainment advertising mix is not surprising given that activities like video streaming, gaming, and social video happen mostly on mobile devices.

Digital ad spending held the line to a much greater extent than any category of traditional ad spending—to the great benefit of digital ad publishers. Traditional advertising on TV, radio, and print had already been struggling, but in 2020 ad spending in these channels took a nosedive compared with our pre-pandemic expectations.

Square sellers can set up dedicated shopping tabs on TikTok, include product links on videos, and run ads using TikTok Ads Manager.

The influx of political content and ad dollars for the upcoming US presidential election will inevitably impact commercial advertisers on social media. Understanding the political ad cycle and consumer attitudes toward political content can help brands better reach their audiences.

The pandemic has brought an influx of new users for subscription OTT, live videos, and video games in 2020, but other activities such as social networking, mobile messaging, and digital video haven’t seen the same bump.

The coronavirus pandemic and changes set to be implemented in the forthcoming iOS 14 are the latest shocks to an evolving app economy. This report will look at how these changes have altered developer monetization strategies and advertiser options.

Media and entertainment conglomerates are also keen on advertising through their own channels and platforms. For example, NBCUniversal can advertise its film and TV productions through its streaming platform, Peacock, instead of spending digital ad dollars to market them elsewhere.

How has social video stacked up against the other advertising channels that you use? Social video, especially formats like TikTok and IGTV, has been really important in driving our brand during the pandemic. The Gen Z consumer is just so active on those platforms: They ask questions and really want to know about our product, which translates directly into sales.

The predominance of mobile in the entertainment advertising mix is not surprising given that activities like video streaming, gaming, and social video happen mostly on mobile devices.

Driven by strong advertiser demand for delivery to mobile devices and outstream social video ads, digital will account for close to two-thirds of ad spending by 2024. COVID-19 has hit traditional media hard, hastening digital’s dominance in media buying. Traditional ad formats are in decline.

NBCU shared more details about its Peacock advertising strategy. Peacock will include no more than 5 minutes of ads per hour. It will include several experimental ad formats, such as shoppable ads and ads aimed at binge watchers. Advertising launch partners include State Farm, Unilever, Target and more.