Geography

Asia-Pacific (96)
Europe (81)
Latin America (41)
Middle East & Africa (22)
North America (184)
Worldwide (272)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
352 Results
Filter
Sort by: Relevance | Date
  • Report
     | 
    JAN 18, 2022

    How Is Social Network Usage Changing in the US in 2022? After 2020’s pandemic-induced bump in social usage, growth in the US social media market will settle back down to a more muted level in 2022. That’s to be expected: Once the newcomer, Snapchat celebrated its 10th birthday in 2021—a clear indication that the market has matured.

  • Article
     | 
    JUL 21, 2021

    Watch AR ecommerce at Snapchat's quarterly earnings: The company is sure to give more details on its push to make AR shopping a bigger part of its platform, especially after announcing two major partnerships earlier this week.

  • Audio
     | 
    JUL 30, 2021

    On today's episode, we discuss how the Olympics might affect Peacock user growth, streaming services feasting on sports rights deals, how not to annoy your customers, whether consumer spending can hold up, how young people are spending their summers (and how marketers can reach them), the events people want to see added to the Olympics, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, senior forecasting analyst Peter Vahle, and principal analyst at Insider Intelligence Paul Verna.

  • Report
     | 
    JAN 13, 2020

    “Some of the time, they’re looking for that co-viewing experience,” Gould of Disney Channels Worldwide said. “A term that describes families today is a ‘Velcro family'—who, as the world gets scarier, are looking for ways to spend more time together, not less.”

  • Report
     | 
    MAR 25, 2020

    The Great Recession was a worldwide phenomenon and the largest global downturn since the Great Depression. It lasted in the US from December 2007 until June 2009, and the economic contraction resulted in two straight years of declines in US ad spending. More than 10 years later, as the new coronavirus spreads around the world, the US faces what looks to be another recession.

  • Report
     | 
    DEC 12, 2019

    Twitter’s plateauing user growth has been evident for the past few years. But its user base is stable and ticking upward. We expect it to maintain its substantial influence worldwide as a platform for political discourse and real-time events coverage.

  • Article
     | 
    JUN 16, 2021

    BuzzFeed will pay up to $10K to creators: The program will award prizes for top-performing content. Though it will only last through the summer, it's likely a pilot program or a precursor to a more social BuzzFeed Community hub.

  • Report
     | 
    DEC 12, 2019

    Facebook will have 1.73 billion worldwide users in 2019 and will add a quarter of a billion more users by 2023. These gains are primarily happening in developing countries, while developed markets including South Korea, Japan and France are shedding users.

  • Report
     | 
    DEC 12, 2019
  • Article
     | 
    MAY 24, 2021

    Snapchat goes all in on AR ecommerce: The platform's long history with augmented reality innovation gives it a boost over competitors like Amazon or Pinterest looking to leverage AR for shopping.

  • Audio
     | 
    MAY 21, 2021

    On today's episode, we discuss how Facebook is handling Apple's iOS14.5 update, its new 'Neighborhoods' feature, whether people will want to listen to podcasts on the blue app, organic marketing losing its shine on the larger social media platforms, what the Facebook Oversight Board's landmark ruling means, a balancing miracle, and more. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson, senior analyst Sara M. Watson, and analyst at Insider Intelligence Blake Droesch.

  • Article
     | 
    MAY 16, 2021

    According to January 2021 research by Influencer Marketing Hub and influencer marketing platform Upfluence, 62% of marketers worldwide said they intend to increase their influencer marketing budgets this year, while one-fifth expecting their influencer budgets to remain the same as they were in 2020. Only 7% expected their budgets to decrease.

  • Report
     | 
    DEC 12, 2019
  • Article
     | 
    MAY 12, 2021

    Instagram for Kids: Eroded user trust and heightened regulatory scrutiny are threatening to bury Facebook’s plan for a version of Instagram geared towards children. That could prove disastrous for Facebook’s future growth.

  • Audio
     | 
    MAY 10, 2021

    On today's episode, we discuss what has stood out the most about Twitter's Q1. We then talk about Twitter's Scroll acquisition, what to make of its "Professional Profiles" test, and whether tipping via social media might catch on. Tune in to the discussion with eMarketer senior analyst Jasmine Enberg and forecasting analyst at Insider Intelligence Nazmul Islam.

  • Audio
     | 
    MAY 6, 2021

    On today's episode, we discuss the most interesting findings from Facebook's Q1 earnings, how Apple’s iOS 14.5 update might affect its business, and where it sits among the digital ad giants. We then talk about how many people are using Facebook Dating, measuring Facebook's "potential reach," and Facebook Reality Labs' upcoming smart wristband. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Debra Aho Williamson and Nicole Perrin.

  • Audio
     | 
    MAY 5, 2021

    On today's episode, we discuss the highlights from Snapchat's user growth and revenue picture in Q1. We then talk about Snapchat integrating a fashion recommendation company into its app, how social media behaviors have evolved because of the pandemic, and Facebook's latest ad offerings. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and forecasting analyst at Insider Intelligence Nazmul Islam.

  • Article
     | 
    MAY 7, 2021

    NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.

  • Audio
     | 
    APR 27, 2021

    On today's episode, we discuss what brand-new forecasts the forecasting team cooked up in Q1, including time spent with TikTok and some direct-to-consumer (D2C) numbers. We then talk about say-through rates for voice ads, the battle between host-read and preproduced ads, and how knowledge workers will soon use a virtual assistant every day. Tune in to the discussion with eMarketer senior director of forecasting Shelleen Shum, directors of forecasting Oscar Orozco and Cindy Liu, and forecasting analyst at Insider Intelligence Peter Vahle.

  • Article
     | 
    APR 22, 2020

    Snap Inc. reported strong gains in both users and revenues in its Q1 2020 earnings on Tuesday, despite growing concerns about the impact of the coronavirus on worldwide ad budgets. Here are three takeaways for advertisers.

  • Article
     | 
    APR 30, 2020

    Facebook had a decent Q1, all things considered. Ad revenues rose 17% year over year, reaching $17.44 billion, and user growth was especially strong. There are now nearly 3 billion people using Facebook’s family of apps on a monthly basis worldwide.

  • Article
     | 
    APR 27, 2020

    The Kantar "COVID-19 Barometer"—a global study of consumer attitudes and media behaviors—found that from mid-March to mid-April 2020, usage of TikTok was up 33% for Gen Z respondents and 27% for millennials. Broad distribution of TikTok videos. TikTok videos can easily be shared to other websites and apps, such as Twitter or Instagram. That drives brand awareness and traffic back to TikTok.

  • Audio
     | 
    MAR 26, 2021

    On today's episode, we discuss Clubhouse's content and competitors, how the pandemic changed social media, the future of social networking, the potential of Instagram Lite, Facebook launching a kids' version of Instagram, some eerily accurate predictions about 2021 from 100 years ago, and more. Tune in to the discussion with eMarketer principal analysts Jeremy Goldman and Debra Aho Williamson, and forecasting analyst at Insider Intelligence Peter Vahle.

  • Audio
     | 
    FEB 16, 2021

    eMarketer principal analyst at Insider Intelligence Debra Aho Williamson discusses Snapchat's latest earnings, what stands out, and how this year will look. She then talks about which alternative social media platforms are most likely to rival the giants in the near future and why.

  • Article
     | 
    JUL 16, 2020

    According to research conducted by Gartner during a March 2020 webinar, 51% of marketing leaders worldwide turned to social listening platforms to keep up with consumers’ changing desires during the pandemic. Many marketers have already been doing social listening in some form. But the depth of their interest and their willingness to act based on the data they obtain has grown during the pandemic.

Others also searched for