DEC 15, 2020
Despite the hype, most US consumers won’t make a purchase via social media in 2021. Discovery and consideration, rather than direct transactions within social apps, will remain key opportunities for brands next year.
JUN 22, 2020
Next year, that growth rate will balloon to 34.8%, buttressed by Facebook Shops and a range of other recently created purchasing mechanisms on popular networks. By the end of this year, 76.5 million online shoppers in the US will have participated in social commerce, a figure that will shoot to over 100 million by 2023.
DEC 10, 2020
eMarketer principal analysts at Insider Intelligence Mark Dolliver, Jeremy Goldman, Jillian Ryan, and Debra Aho Williamson discuss their expectations for the media world next year: federal privacy regulation, a retail media trio to challenge the duopoly, the next iteration of virtual events, social entertainment's staying power, and more.