Includes scanning, tapping, or swiping a mobile phone at the POS to complete a transaction; excludes purchases of digital goods on mobile phones, purchases made remotely on mobile phones that are delivered later on, and transactions made via tablets. Mobile P2P payment: A transfer of funds from one individual to another using a mobile device.

Those were the most-cited delayed purchase categories in the study, ahead of things like buying a car, smartphone or remodeling a house. The Strategy Analytics survey was conducted from March 20 to 22. On March 11, Trump announced a 30-day ban on travel from most European countries to the US. Less than a week later, the US extended the ban to include the UK and Ireland.

Marketers also use location data to link online advertising with offline purchases, and to segment their audience or build cohorts based on patterns of real-world behaviors. But the biggest growth is happening in other industries:.

There’s an obvious reason why bargain-hunting via smartphone is more common now than when we wrote our 2013 report: Smartphone penetration is higher. We estimate that 71.7% of the US population will have smartphones this year, up from 46.3% in 2013. Moreover, people are more accustomed now to using their smartphones for just about everything, shopping included, and more adept at doing so.

Eighteen percent of the US adult population—46 million consumers—said they will likely use cryptocurrencies to make a purchase this year, according to a recent study from PYMNTS and crypto payment service provider BitPay.

But there’s some sense of addiction, as 35% said they would find it very hard to give up their smartphone for a week. The smartphone is also the second screen millennials are glancing at while sort-of-watching TV.

Then, the pandemic supplemented that demand with more spending on in-home entertainment and home office electronics purchases. Add to that a banner lineup of hit products this season, and that spells a clear winner for 2020 holidays. The iPhone 12, Apple’s first 5G iPhone unveiled on October 13, is destined to be the biggest hit of the season.

Shorts are optimized for viewing on smartphones. But they’re also accessible on desktops and connected TV (CTV), and the latter is seeing a steady increase in YouTube viewership. While brands should still shoot Shorts vertically on a smartphone, it’s important to keep in mind that the content may be viewed elsewhere.

The email inbox is valuable territory for marketers looking to guide consumers through the purchase journey.

An emerging subset of mPOS is software POS (softPOS), which turns sellers’ own smartphones into payment hardware. Merchants can accept contactless card payments without any additional hardware. This cuts costs—which is especially important for cash-strapped micromerchants.

Ecommerce sales on smartphones, on the other hand, will continue to see increases in annual growth rates through 2022, with growth slightly decelerating after. Sales via smartphones will reach $295.41 billion in 2021, up 19.8% YoY. Sales on tablets make up a very small portion of mcommerce sales and will reach $62.47 billion in 2021.

Adults in the US will spend 23 additional minutes per day on their smartphones in 2020, making a mobile strategy even more important than before.

In 2021, the number of new smartphone banking users in Canada will plummet to a third of the previous year’s level, considerably increasing competition among financial institutions (FIs), including TD Canada. As the battle for new mobile users heats up, the features of FIs’ mobile banking apps will be crucial: This report identifies which key growth opportunities TD might focus on to gain and retain customers.

Further, nearly 60% of streamers said they had seen ads for products they were interested in, 17% considered making a purchase because of an ad they saw, and 12% made a purchase in response to an ad exposure.

According to a May 2021 YouGov survey, over half (51%) of US mobile gamers said they’d prefer to watch ads and play for free, versus 19% who would rather make in-app purchases than see ads. But when asked specifically about rewarded video ads, the vast majority of US mobile gamers said they’d rather watch rewarded video ads than pay for in-app purchases, according to a Q2 2020 AdColony survey.

On the tech side, there’s a trade-off between AR and VR: AR is much more widely accessible using existing smartphones, but VR is far more immersive and promising.

AliveCor’s machine learning-enabled heart monitoring is FDA-approved, and its devices are available for purchase through Best Buy, CVS, and Walgreens. Medivis. What it does: Using AR and AI to advance surgical and healthcare visualization, Medivis has created a holographic surgical navigation tool based on Microsoft’s HoloLens.

In-app purchases are still important to reach spenders, however. Advertisers within mobile games are primarily endemic—that is, they advertise their own offerings in hopes of capturing “whales,” or users who are likely to spend heavily on in-app purchases. Privacy Changes Create Challenges for Mobile Interstitial Advertising. Apple’s privacy changes have significantly disrupted this model on iOS.

After an uptick in 2020, growth in smartphone banking adoption will slow to a trickle. The number of Canadian smartphone banking users will rise to 13.9 million in 2021, per an Insider Intelligence forecast, a stratospheric increase from 4.4 million in 2013 driven by the spread of smartphones. But that growth is tapering off.

Samsung Rewards, which offered rewards based on frequency of use, now only applies to Samsung-branded purchases, removing a major growth engine that users “really responded to,” though it isn’t impossible it might return in a new format, White told us.

“In the US, we went from radio to TV to PCs to dumbphones to smartphones. Whereas in China, they went from not even having the internet to suddenly everyone has a smartphone in their pockets.”. Through rapid infrastructural development and subsequent smartphone adoption, many rural communities in China have come online in recent years.