Singapore. In terms of digital penetration of Singapore's advertising market, the island city-state also falls somewhere in the middle among geographies in the region. Singapore is highly vulnerable to a slowing China, its second-largest export partner behind Hong Kong, according to South China Morning Post.

Singapore. Smart TVs are almost as widespread as tablets in Singapore, while voice-activated speakers have won fewer fans to date. Social platforms are popular among internet users; social media usage was nearly as widespread as TV viewing in H1 2018. South Africa. Social media engagement was notably high in H1 2018.

Outside of India, international retailers will have the most transformative effect on Southeast Asia, whose markets include Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

Lazada is already popular in six countries in the region: Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. We forecast that these six countries will generate combined revenues of $24.27 billion in retail ecommerce sales this year. However, Alibaba faces a number of challenges in reaching these different markets, including language differences.

The start of 2020 saw a digital banking license race in Singapore; and in Europe, startup banks like Monzo, Revolut and N26 have emerged, adding to the competitive landscape. Several new “neobanks”—which are digital-based direct banks—are appearing in the US market for younger consumers who don’t necessarily need banks with physical locations.

Q: Do you have data on mobile payment users in other Asian countries like Japan, Singapore, Hong Kong and Thailand? A: We do have a forecast for Proximity Mobile Payment Users in Japan. See the charts below for third-party data we have on mobile payment users in other Asian countries. Q: What's the most effective method to accelerate mobile payments in countries like Taiwan?

Other than Japan, Amazon’s four localized platforms in Asia-Pacific are in Australia, China, India and Singapore. The latter three already have strong local ecommerce players—Alibaba, Flipkart and Lazada, respectively—and Amazon’s success rate varies significantly from country to country.

For example, Blippar recently tested its new ARDP ad units with Jaguar Land Rover and Unilever’s Magnum Singapore ice cream brand. The Land Rover ad launched from a banner and let users sit in the driver’s seat of a new car, explore its features in 360 degrees and look out the windows.

A decline in brick-and-mortar retail, which comprises over 85% of US retail sales, could shift day-to-day shopping to digital channels, like Amazon or other e-tailers, and boost sales—effects already seen by providers like RedMart in Singapore, per CNBC.

Thailand, Vietnam, Singapore, Hong Kong, India and the Philippines aren’t far behind. Although the number of smartwatches in circulation has grown, the number of apps with integrations with the Apple Watch has shrunk. App Annie found that 16,000 iOS apps integrated with Apple Watch in November 2018, compared with 20,000 in September 2017.