Social networks are no longer what they used to be. Case in point: The rise of short video-app TikTok in 2019 is a sure sign that what defines a social network will be very different in 2020.

The battle to maintain licensing rights for high-profile shows is intensifying. Chad Mumm, senior vice president and head of entertainment for Vox Media Studios, spoke with eMarketer about how the business of video content licensing is evolving.

Looking to reach college students during the back-to-school shopping season, grocery retailer Kroger turned to short-video app TikTok. Poshmark CMO on How Adaptive Leadership Skills and a Team-Centric Approach Fuel Success.

The fact that it is primarily image- and video-based has also been a plus, as there’s evidence to suggest that poor or lacking Russian-language interfaces have stifled adoption of other US digital platforms, including Netflix.

TV time spent: Includes live, DVR and other prerecorded video such as video downloaded from the internet but saved locally. Excludes digital. Digital video time spent: Includes any video content viewed on desktop or mobile devices; excludes time spent with video via social networks.

Stories Ads: Full-screen images or videos that appear between content in the Stories section of the Messenger app. Messenger Stories ads can be bought only with Stories on Instagram or in addition to in-feed campaigns.

The optimal number of images is six; some brands are adding short videos to this section, as well. The purpose: Images give shoppers the opportunity to look at the product from a variety of angles, provide product details and instantly identify the product as the one they are searching for.

The acronym GAFA (Google, Apple, Facebook, Amazon) is used more readily in marketing conversations in Quebec than the rest of Canada, as an easy short-form reference to the main influences from abroad. It reflects a protectionist mindset that pervades the province around media culture.