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  • Report
     | 
    MAR 30, 2022

    TikTok already has a track record of turning organic trends into business opportunities; in fact, some of the biggest viral trends begin with a creator natively talking about a brand. Product Links provide brands with the opportunity to pay for “calls to action” featured in content, and they give customers a more direct path to purchase from those videos.

  • Article
     | 
    SEP 4, 2020

    Retailers can discover where opportunity exists and prioritize the right brands to engage with based on Google Search demand trends. This powerful data enables retailers to:. Discover the biggest brand and category opportunities. Drive store traffic for high-demand brands in specific geographies. Personalize the shopping experience with rich audience signals. Capitalize on local opportunities. Media.

  • Article
     | 
    JAN 3, 2022

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Smart speakers are most commonly used for general knowledge, with 31.4% of US internet users asking these devices general questions.

  • Report
     | 
    JAN 27, 2022

    Our forecast for voice assistant users in the US, trends driving conversational AI, and ways in which brands can take advantage of emerging opportunities. KEY STAT: This year, 123.5 million US adults will use voice assistants at least once per month, and that base will continue to increase over the next few years. Key Points.

  • Article
     | 
    APR 7, 2022

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. As of January 2022, 35% of people ages 12 and over in the US owned a smart speaker, up just 2 percentage points from the year before. That’s following an increase of 6 percentage points year over year in 2021.

  • Article
     | 
    JUN 15, 2022

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. As of February 2022, nearly 30% US households with Wi-Fi had an Amazon Fire TV device. More than 20% owned an Echo smart speaker, Fire tablet, or both.

  • Report
     | 
    JAN 7, 2020

    More than eight in 10 consumers search for information online, and most of them conduct this activity on mobile devices as well as PCs. Many also now use even newer channels like visual and voice.

  • Report
     | 
    MAY 18, 2022

    Our forecasting methodology for Canada ad spending is based on an analysis of 2,502 data points from 41 sources—including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends;

  • Article
     | 
    JUN 23, 2020

    “Search still accounts for the vast majority of Google's net US ad revenues, so even though YouTube will continue to grow this year, it won't be enough to fully counterbalance the more negative trends in search,” Perrin said.

  • Report
     | 
    DEC 6, 2021
  • Article
     | 
    APR 29, 2022

    Building breakthrough brands with staying power in the digital age will combine the best aspects of traditional mass-market branding and a modern growth-hacking mindset. Established brands and digitally native vertical brands (DNVBs) must be willing to learn from one another.

  • Report
     | 
    JAN 26, 2022

    The recent trend of celebrities wearing vintage luxury gowns on the red carpet is having a similar effect. Online retailers of new luxury fashion are also moving in.

  • Report
     | 
    MAR 8, 2022

    They set and spread trends that their audiences (and brands) follow. Over the past several years, it’s been creators from one platform—TikTok—who have shaped the biggest social video trends. In 2022, marketers will begin to catch up. Here’s what will happen this year:. More US marketers will use TikTok than YouTube for influencer marketing.

  • Article
     | 
    APR 15, 2022

    The market’s demand for digital innovations is triggering Google’s data center expansion—part of a global trend driven by cloud providers, social media companies, and large enterprises. Following unprecedented cloud growth in 2021, data centers are a hot sector for developers, with 40% of the existing global supply of hyperscale data centers currently under construction.

  • Article
     | 
    AUG 31, 2020

    In order to maximize this halo effect, we recommend leveraging a holistic approach across video, search and display formats:. Source: Google Trends. Lean into the power of YouTube. When looking for specific information about a brand, product or service, shoppers are four times as likely to use YouTube than other platforms.

  • Article
     | 
    APR 21, 2022

    The trend: Brands in Latin America are beginning to wake up to the opportunities retail media advertising presents to help reach target audiences and drive consumer purchases.

  • Article
     | 
    MAR 15, 2022

    US consumers pined for pre-pandemic pleasures in Q4 2021, with the delta wave receding and omicron just entering the frame—and it showed in their search behavior. Organic Google search visits to travel sites increased 41% year over year that quarter. Meanwhile, retail and consumer goods took a hit: Visits to those sites decreased 14% as the prospects of in-store shopping improved.

  • Article
     | 
    MAY 18, 2022

    Brand marketers worldwide are most confident in their ability to measure return on investment (ROI) in social media marketing—64% are either extremely or very confident in this. Video online and mobile was the No. 2 most effective platform for measuring ROI (59%), while search and display tied for No. 3 (54%).

  • Video
     | 
    SEP 9, 2020

    In this Meet the Analyst Webinar, Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence, will share trends and data to help answer these critical questions and the existential choice brands are facing in this changing environment. Jeff Green, co-founder and CEO of The Trade Desk will share his unique perspective.

  • Article
     | 
    DEC 22, 2021

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Among US gamers, PlayStation Now and Xbox Game Pass are the most popular video game subscription services, used by 21% and 18% of those ages 18 and older, respectively. Google Play Pass takes third, at 14%, while Nintendo Switch Online ranks fourth, at 13%.

  • Article
     | 
    JAN 13, 2022

    Join us to hear more from Insider Intelligence’s Paul Verna, principal analyst, as he reveals our latest outlook for digital advertising, including connected TV, retail media, search, social video, and more in our upcoming live Meet the Analyst Webinar, “Key Digital Ad Trends and Forecasts for 2022.”.

  • Report
     | 
    MAY 12, 2021

    The professionalization of the influencer industry isn’t exactly a new trend. A 2019 survey by Lego and The Harris Poll, for example, found that being a YouTube star was the top career choice for US kids ages 8 to 12, cited by 29%. That was ahead of being a teacher (26%), an athlete (23%), a musician (19%), and even an astronaut (11%).

  • Report
     | 
    NOV 29, 2021

    Although search remains a larger contributor to ad spending than video, the latter is where the budgets are shifting. This is true across a range of platforms and publishers, including CTV services, retailers, and even social networks, where video ads sit higher in the purchase funnel than other formats. Trend: Programmatic Display Goes from Big to Huge.

  • Report
     | 
    NOV 23, 2021

    Though we’re not yet able to break out all these segments in every country, the news will be positive for the umbrella categories of search and display on a global scale. What Are the Standout Trends Across Countries and Regions? Every country we track will see more spending on advertising in 2021 than in 2020.

  • Article
     | 
    DEC 22, 2021

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Health and beauty items are the most-purchased products via smart speaker, with 8.9 million US internet users ordering these products on their smart speakers between August 2019 and August 2021.

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