JUN 27, 2019
Search ad spend will grow 22.5% to $13.12 billion this year. Retail spend will account for the largest share of search dollars at nearly one-quarter of the total US search market. “Google and Amazon have become online storefronts for nearly every product and service consumers are looking to purchase," Orozco said.
APR 16, 2020
Our takes on search ad spending and display ad spending are now available. Up next, TV and out-of-home. We will also be issuing guidance for ad spending in Canada, China, France, Germany and the UK. We will update our full-year forecast for digital ad spending again in June.
APR 29, 2020
Google came in above that, suggesting that search ad spending declines began later in March than expected. Additionally, Google’s search business is internationally diversified, and Alphabet execs noted that impacts came at different times in different geographies and have been “muted” in Asia. On the display side, we had expected Q1 growth of between 2.1% and 8.5% for the overall US display market.
JUL 25, 2019
Telecom and consumer electronics companies are increasing their digital ad spend as they adjust to rapidly changing technology developments.
APR 22, 2020
Mobile represented 61.8% of total search ad spend forecast for 2020. Because of these changes, mobile ad spend dropped from our previous estimates to $105.34 billion in 2020, or 68.3% of total digital ad spending. This was still a 20.7% increase over 2019. We expected 2021 mobile ad spend to reach $123.59 billion, a 17.3% increase.
FEB 17, 2021
OCT 28, 2020
Worldwide total media ad spend is expected to record a growth of -4.5% this year to reach $614 billion. This is just slightly up from our previous forecast of -4.9% growth in June 2020, but a sharp contrast to our pre-pandemic estimate of 7.0%.
OCT 4, 2020
One of the unique qualities of retail media advertising is the ability to use closed-loop attribution, tying ad engagements to sales. This is possible because the same company is running the ad and selling the product advertised. Brands often look to Amazon and Walmart.com because those sites facilitate closed-loop attribution—and with the ongoing disruptions to digital identity, this tool will likely provide even greater advantages to those who use it.
AUG 10, 2020
eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Google's checkered Q2 earnings. They then talk about how Google plans to take on Amazon's online shopping dominance, the antitrust investigation into Google, and what would happen if Google tracked people after they asked it not to.
JUL 7, 2020
Since its launch in 2017, Peace Out Skincare—known for its Acne Dot patches—has been rapidly expanding its business through an exclusive partnership with Sephora, as well as its own direct-to-consumer (D2C) business.
JUN 3, 2020
Bob Liodice, president and CEO of the Association of National Advertisers, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey in a conversation about how the pandemic is affecting the ANA: How has it pivoted? How does the business fallout from the pandemic compare with previous economic downturns? What is the ANA's outlook for ad spending in 2020 and 2021?
JUL 30, 2019
eMarketer principal analysts Nicole Perrin and Andrew Lipsman, along with senior forecasting director Monica Peart, discuss Q2 results for Amazon and Google. They also chat about Equifax's $700 million fine, Amazon delivering packages to your trunk and interesting findings from Prime Day.
Performance Metrics |
APR 28, 2020
OCT 14, 2019
The growing US search ad market is dominated by Google. But Amazon and smaller players have the ad giant in their crosshairs. According to our latest US ad spending forecast, Google’s share of search ad revenues will drop, while that of Amazon will grow over the next two years.
JUN 23, 2020
For the first time since we began estimating ad revenues at Google, the company’s net US digital ad revenues will decline in absolute terms. Facebook and Amazon will continue to grow but at severely depressed rates compared with earlier expectations.
NOV 8, 2019
eMarketer senior forecasting analyst Oscar Orozco discusses our US ad revenue numbers for Google and the new formats driving growth.
APR 23, 2020
eMarketer principal analysts Nicole Perrin and Debra Aho Williamson discuss how COVID-19 has changed engagement and the flow of ad dollars to the digital duopoly of Facebook and Google. They then talk about gamifying social distancing, Mozilla and Scroll's 'Firefox Better Web,' and Instagram 'Co-Watching.'
APR 7, 2020
eMarketer principal analyst Nicole Perrin looks at what consumers expect to see from brands during the pandemic. She then discusses Google now allowing COVID-19 ads to run on its platforms, the T-Mobile and Sprint merger being finalized and how radio has been performing recently.
MAY 4, 2020
Search ad spending in China will decline between 7.0% and 12.4% in H1 2020. That’s roughly RMB16.81 billion ($2.57 billion) to RMB22.47 billion ($3.25 billion) less than we previously expected. Our most recent full-year forecast, completed on March 6, predicted a 13.6% increase in search ad spending for 2020.
JUN 30, 2020
“Baidu has had trouble attracting search ad dollars, despite being free of competition from Google,” said eMarketer forecasting writer at Insider Intelligence Ethan Cramer-Flood. “Advertisers are showing that they increasingly prefer the reliability of Alibaba’s platforms for their search spend.”.
APR 15, 2020
Melissa Burdick, co-founder and president of Amazon ad buying technology provider Pacvue, joins host Nicole Perrin to explain Amazon's ad products and shares how the ongoing crisis (including logistics difficulties) is changing advertising on the ecommerce marketplace.
FEB 20, 2020
Marketers that advertise on Amazon are continuing to pour more money into paid media on the ecommerce marketplace, according to Q4 2019 reporting from technology providers and performance advertising agencies.
AUG 13, 2019
Principal analyst Lauren Fisher joins guest host and fellow principal analyst Nicole Perrin to discuss Amazon’s plans to offer video ad inventory to demand-side platforms dataxu and The Trade Desk. They also talk about our new programmatic fee estimates, Microsoft’s purchase of ad-tech firm PromoteIQ and Facebook’s offer to pay for news.
OCT 29, 2019
eMarketer vice president of forecasting Monica Peart walks through our latest ad spend numbers for Google, Facebook and Amazon.
OCT 23, 2019
eMarketer forecasting analyst Eric Haggstrom breaks down Amazon’s ad business for search and display.