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  • Report
     | 
    JUN 8, 2021

    Reddit advertised for the first time on the Super Bowl, with a 5-second spot that was noticed for its length and enigmatic content. The ad starts out mimicking a car commercial but abruptly cuts to a screen shot of a message from Reddit headlined “Wow, this actually worked.”

  • Article
     | 
    MAY 29, 2019

    Digital video reaches nearly one-third of total daily viewing time

  • Video
     | 
    SEP 30, 2019

    Q: What is the average time spent on different screens and environments? A: Of the total amount of time that people in the US spend with digital video, about one-quarter is spent on desktop and laptops, 40% is spent on mobile and the rest is spent on all other connected devices.

  • Report
     | 
    OCT 15, 2019

    Notwithstanding the very high penetration of smartphones relative to PCs and tablets, those larger screens claimed an average 4:10 each day, while mobile phones accounted for 4:06. Given the length of time they’ve been on the market, game consoles may often be a legacy device. But this doesn’t seem to be the case in Mexico, where 45.6% of respondents owned one in 2019.

  • Report
     | 
    FEB 26, 2021

    Our January 2021 forecast indicated that UK adults added less than a minute to their daily average listening time (a mere 0.21 minutes, in fact), though time spent will then accelerate this year and next by 8 minutes and 3 minutes, respectively. Amid strong competition for time and attention across media, particularly video, it was impressive that digital audio time didn’t fall last year.

  • Article
     | 
    FEB 5, 2019

    But smartphones are now with people at the dinner table, on their couches after stuffing themselves, and in-store for those who manage to peel themselves away from their TV screens. Smartphones accounted for the majority of digital shopping traffic for the first time this holiday season with 51% of visits, while contributing 31% of ecommerce sales, according to Adobe.

  • Article
     | 
    MAR 22, 2020

    “Like Amazon’s Launchpad program, now is the time for brands to test small batches of products and sell online,” she said. “They can begin to tweak as they get real-time feedback and reviews. Ten years ago, special wipes for screens, portable sanitizing sprays and keychain sanitizers didn’t exist. Today, every kid has a bottle of sanitizer hanging off their backpack.

  • Article
     | 
    MAY 7, 2021

    Ad-supported platforms are getting into exclusive and original content for the first time. As the streaming market grows even more crowded, two more streamers—and one social platform—have dipped their toes into exclusive content as a way to stand out. Roku unveiled its first real slate of original content during its presentation.

  • Chart
     | 
    MAY 21, 2020
  • Report
     | 
    MAR 18, 2021

    For example, high-definition livestreams and interactive content may be targeted to individual screens in cars, on wearables, or on smart refrigerators.

  • Article
     | 
    JUN 8, 2020

    When we completed our first work from home, we hosted a virtual happy hour—something we do often in the office, but sitting at home with all your team members on your screen was rather fun. We also play games that we are looking to pitch to our clients for gamification. We find ourselves to be the best case studies for it. What are the longer-term impacts of switching to virtual events?

  • Report
     | 
    APR 1, 2021

    Will the average consumer spend significant time listening to social audio—especially after the pandemic (finally) ends? Such activity is far more time consuming than absently thumbing through a feed while killing a few minutes of time. And the need for focused attention also makes it less likely people will dive into social audio unless they make time for it.

  • Report
     | 
    MAR 15, 2021

    Ads will likely be full-screen and slotted in between individual Reels. They could also end up looking similar to Stories ads. “There are some consistencies across some of the paid ad formats we have today: full-screen, video-oriented, short-form in nature,” Shah said. “You can swipe up and down [in Reels] to move between them.

  • Report
     | 
    MAY 1, 2020

    As a result, average daily time spent with digital video will reach an all-time high of 1:24 in 2020, up 16.5% over 2019. And unlike linear TV, those additional gains will help propel time spent with digital video even further in 2021 and 2022. Much of the digital video viewing in 2020 will take place on the biggest screen in the house.

  • Report
     | 
    SEP 19, 2019

    A Bilibili feature called “bullet screen”—pioneered by Japanese video streaming site Niconico—allows users to submit comments in real time, superimposed on the screen. And Gen Zers in China have responded positively to these new tools. Just as iQiyi, Tencent Video and Youku have entered the interactive video market, so too has Bilibili.

  • Article
     | 
    MAY 3, 2021

    On the streamer side, YouTube was the largest CTV ad seller in the US last year, and we expect more viewing on the platform to shift to CTV screens in the future. Marketers should keep an eye on its Tuesday presentation, if only for insight into how the company is approaching the biggest connected screen in the home. Social.

  • Report
     | 
    AUG 20, 2020

    This aligns more closely with where shopping time is spent, even though final sales are still greater on computers. The primary reason for this disparity is twofold: Consumers often browse on their phones and then buy at their desk, and higher-value purchases are more often conducted on the bigger screen.

  • Article
     | 
    JUN 4, 2020

    Think about high-quality screens in-home, the ability to do all kinds of interactive learning games, to dial in and simultaneously be with professors. The key thing that these technologies do is they destroy the barriers of time, space and cost. And those are the three barriers we've basically always dealt with: Can I get there? Can I get there now? Can I get there cheaply?

  • Report
     | 
    OCT 15, 2020

    In addition, many consumers have spent more time with PCs since the pandemic began. In the US, for example, 43% of internet users polled by GlobalWebIndex in May 2020 said their laptop time had increased, and 24% were spending more time on a desktop. As a result, advertising on desktops and laptops will still contribute significantly to digital ad spending overall.

  • Report
     | 
    APR 29, 2021

    Digital advertising confounded the conditions of the past year or so and will attract more than three-quarters of total media ad spending in 2021—£19.23 billion ($24.66 billion). Video has been the biggest driver of digital spend during this time.

  • Report
     | 
    AUG 6, 2020

    Pernod Ricard uses triggers like happy hour times and temperatures to determine when to programmatically purchase outdoor inventory for its alcohol brands, for example.

  • Report
     | 
    FEB 7, 2019

    It displayed different pieces of furniture on simultaneous Ocean screens around the country. Using eye-tracking technology, each screen was able to recognize people who stopped and stared at the screen. The person who stared the longest won the piece. A strange concept for an OOH campaign—requiring people to stand and stare—but one that created engagement and interest with a unique creative.

  • Report
     | 
    OCT 15, 2019

    Mobile activities accounted for 4 hours, 7 minutes (4:07) per day, on average. Only seven of the 41 countries polled by GlobalWebIndex in 2019 posted a longer average mobile time spent. PCs and tablets were not far behind mobile, however, averaging 3:48 daily. Though many consumers used a mobile phone long before they had access to a larger digital screen, a significant number (71.4%) had a PC.

  • Report
     | 
    AUG 19, 2020

    As a result, advertisers want to market their services in these areas and clearly communicate with their customers in uncertain economic times. “Interest in personal finance has accelerated because of COVID-19, which makes it a prime environment for finance advertisers,” said James Malins, general manager of cross-channel strategic solutions at ad platform Amobee.

  • Article
     | 
    MAR 17, 2019

    The company has claimed that Hulu + Live TV subscribers spend 50% of their time watching on-demand or recorded programming, which can contain ads. New Ad Units. Earlier this year, Hulu announced a new static ad unit that will appear on its pause screen, which is expected to grow impressions and engagement, allowing for more ad opportunities on the platform.

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