Digitally native companies are investing more in TV ads, and they are more adamant about proving ROI in campaign goals. TV networks have made advertising more targetable to attract new clients.

Precision targeting on a household-by-household basis has been addressable TV’s core value proposition for driving ROI. Recently, additional addressable placement tactics are being overlaid on this base of household microtargeting, with the aim of further increasing ROI. For example, Xandr is now deploying ad frequency capping to help ensure a more even pacing of advertising across addressable homes.

Sixty-one percent cited generating measurable lift/return on investment (ROI), and 58% said increasing loyalty is what fuels their personalization efforts. To meet these goals, marketers need to pay attention to what consumers actually want. Often, the case is that shoppers feel inundated with content they don’t think applies to them.

With a robust cache of data in tow and proven success with social, direct-to-consumer (D2C) brands have shifted their focus to more traditional mediums with the hopes of attaining a broader customer base.

According to a survey conducted by influencer marketing platform Zine, 57% of brand and agency professionals worldwide believe measuring return on investment (ROI) is the biggest challenge in influencer marketing.

Today's business leaders expect marketing to deliver revenue and ROI. As marketers, we believe marketing should focus on providing epic customer experiences. And yet, every day, we are getting asked to do more and more marketing activities that don't always deliver leads, revenue or better customer experiences.

The ability to more easily show advertising return on investment (ROI) through closed-loop reporting is another advantage for retailers because of their visibility into online and offline purchase behavior.

You can get an ROI and cost per email acquired on social that is two to four times lower than on any other digital channel.”. List-building and fundraising are always-on activities for political advertisers, beginning as soon as a candidate announces their campaign and continues right through to Election Day.

A survey of game developers by research agency Walnut Unlimited on behalf of Facebook found that 28% of publishers felt that a hybrid approach of in-app ads and in-app purchases produced the highest return on investment (ROI), and a further 17% felt that in-app ads alone provided the best ROI. Even so, more than half still believed that a monetization strategy without ads delivers the best ROI.

His vision of designing data management platforms that enable marketers to gain control over their data and drive ROI through programmatic targeting is key to enhancing Merkle’s strong foundation in data.

SMS is one of the most engaged and highest ROI channels available to marketers. Yet many organizations have yet to embrace this powerful mobile channel because of lack of phone numbers and customer permission, and even simply uncertainty in how to execute it.

"At the moment, the more we invest [on Instagram], the more interesting the ROI is in contrast to more mature platforms such as Facebook and Google," he said.

Marketers’ tendency to place more focus on business performance and ROI during difficult times, coupled with the efficient audience targeting capabilities of programmatic, give this automated form of buying an advantage.

There is a greater understanding of having the right content in the right environment and how this can significantly increase engagement and ROI for both publishers and advertisers.”—Rachel Powney, Vice President of Marketing, Dugout.

“People are always trying to measure ROI [return on investment], and it's such a difficult question to answer because it depends on where you're trying to measure the ROI,” said Danielle Brown, CMO of women's intimates company Knix. “The question is, which point of the funnel are you in?

Asked about what verticals were seeing return on ad spend (ROAS), she explained that “the price per impression has dropped, and that is allowing both our existing advertisers as well as new advertisers to see highly performant advertising and really strong ROI [return on investment].