They also fill out the Amazon digital media player product line, so they are important—if relatively unheralded—cogs in the company’s digital media strategy. The 5-Year Outlook. The overall tablet market has plateaued. We expect the number of tablet users in the US to increase by just under a million between 2021 and 2025.

On today's episode, we discuss Amazon's Q1 advertising performance, where its ad dollars are coming from, the retail media competitors to watch out for, and whether a fourth digital ad giant will emerge. We then talk about why TV networks aren’t prioritizing programmatic as they move into the world of streaming, Verizon's new digital out-of-home ads, and why Netflix might be preparing to venture into the video game universe. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

eMarketer principal analysts at Insider Intelligence Mark Dolliver, Jeremy Goldman, Jillian Ryan, and Debra Aho Williamson discuss their expectations for the media world next year: federal privacy regulation, a retail media trio to challenge the duopoly, the next iteration of virtual events, social entertainment's staying power, and more.

Retail and Ecommerce. Retail Media Advertising Promises to Offset Retailers’ Margin Pressures. Retailers encountering recent bottom-line pressure due to rising costs of inventory, labor, and customer acquisition are discovering a lifeline with retail media ad revenues.

eMarketer forecasts that retail media and connected TV (CTV) will be among the fastest-growing digital ad channels this year. Jed Dederick, senior vice president of global client and agency development at demand-side platform The Trade Desk, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the firm has learned over the course of the pandemic, what buyers want from CTV and retail media, and why resolving the identity crisis is so important.

Amazon has been moving its shopping holiday around, and now it's next week. Melissa Burdick, co-founder and president at retail media buying technology firm Pacvue, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Amazon gets out of having Prime Day in Q2 and the latest in the retail media war.

Other location-sensitive sectors like entertainment and retail grew faster in 2021 than they did in 2020. This indicates they’ve mostly left the pandemic behind, despite lingering uncertainties over public health and disruptions to ad spending from changes in Apple’s privacy settings and supply chain issues. The share of ad spending is tilting toward video, CTV, and retail media.

Made possible by Criteo Retail Media

More retailers are selling profitable ad space to other brands and CPGs—and deciding to expand their retail media networks to generate even more sales. In a recent survey, more than one-third of professionals said they anticipate ad revenue growth between 26% and 75%.

As retailers adjust to a changing sales climate dominated by ecommerce, leveraging insights, media programs, and data can drive product sales and profit.