It’s partly a matter of network effect—or, in this case, lack-of-network effect. If their friends aren’t on there, why should they be? Social’s status among kids is also evident in its proportion of their overall media mix. Common Sense’s survey of 8-to-12s found social usage occupying 4% of their total screen time.

Meta has prevented Russian state media from using its network to run advertising or make money. The Russian government retaliated by saying it would partly restrict residents' access to Facebook, accusing the social media behemoth of "censoring" Russian news. Apple and Nike have both shut down stores, with Apple stating it will halt all product sales in the country.

After an inconsistent year for digital ad spending in 2020, every industry in the US will increase their outlays in 2021. The retail, consumer packaged goods (CPG), and entertainment industries will provide the biggest boosts, driving up overall digital ad spending by 25.5%.

Many advertisers feel that television product placement works. 2019 figures from PQ Media show that product placement in TV, digital, and film surpassed $20.5 billion. Global spending on product placement was projected to be $23.3 billion in 2021, per PQ Media. That’s a 13.8% increase versus 2020, a significantly greater growth rate than marketing spending (5.9%) on the whole.

Media Dynamics Inc. MediaPost Communications. Nielsen. Sinclair Broadcasting Group. Standard Media Index (SMI). The Trade Desk. Variety. Warner Bros. Discovery.

It doesn’t make TV any less powerful as an advertising medium, but it does narrow reach—especially when compared with a market like the US, which has several major ad-supported networks. Traditional Media’s Renaissance Will Be Short-Lived. Digital spend isn’t the only growth story for 2022, with all media except print seeing increases in spend.

It anticipated that in 2022, automotive will be the largest category (15.2% of the total), followed by general services (14.5%), restaurants (9.3%), retail (8.0%), health (7.8%), and finance and insurance (6.8%). Cross Screen Media and AdImpact forecast that CTV would account for 17% of total TV and digital video political ad spending in the 2022 election cycle.

The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media and entertainment, and CPG industries. Countries covered in this report series include the US, UK, and Germany.

Nicole covers digital advertising and performance marketing, including US digital ad spending as well as search, programmatic display and retail media trends.

Shopper Media. YouGov.

In Q1 2022, the median TikTok advertiser that was also active on Meta found the cost per thousand (CPM) on TikTok to be 39% lower than those on Meta’s ad platforms, including Facebook, Instagram, Messenger, and Audience Network, per Tinuiti. But there may be additional costs to TikTok advertising.

In Q4 2021, an advertiser could reach half of all weekly podcast listeners by buying ads across just four networks, according to Tom Webster, senior vice president of strategy and marketing at Edison Research. A year prior, an advertiser had to run ads across seven networks to reach half of podcast listeners.

Tens of thousands of consumers participated in a drawing for an opportunity to purchase one, according to online media site Zaker. Alibaba minted a limited collection of Winter Olympics NFTs that featured a short animation paying tribute to the Games.

In Q4 2021, search ad prices were up 23% YoY, social ads were up 22%, and retail media ads were up 13%, according to global data from Skai. Higher supply chain costs. These are compounded by inventory constraints stemming from global supply chain issues.

Lazada and Shopee have content-commerce partnerships with local media, including TV networks and ad agencies, to promote sales festivals as well as their broader ecommerce offerings.