The shutdown of many retail stores spurred some marketers to invest more in AR as a way to offer virtual try-on and other experiences typically only available in-store. Several social media properties now enable try-on within their apps. How many people in the US will use AR on social networks in 2020?

The app lets users shop at any online retailer, redeem promotions, and access product and budgeting tools—turning Klarna into a one-stop shopping hub.

Retail includes mail order/catalog, restaurants/fast food, drug stores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry and general merchandise.

Similarly, a survey by Infosys published in October 2019 found that connected cars, security systems, emergency service capabilities, smart buildings and other business-focused applications would be among the top beneficiaries of 5G. CES offered a small glimpse into some of these applications.

The 2021 holiday season saw the highest retail growth in 20 years, setting the stage for a solid 2022 holiday season.

Over the past five years, neobanks have advanced on two fronts: user growth and richness of mobile functionality. But they’re still chasing profitability, launching new financial services offerings and reserving some of their most innovative features for paying customers. This second annual study stacks up the top four UK neobanks against one another, scoring their mobile app capabilities based on consumer demand for 48 emerging features.

Facebook attributed the growth to “a strong holiday shopping season for retail, which benefitted from the ongoing shift toward online commerce.”. Facebook’s US and Canada ad revenues came in at $40.58 billion in 2020, up from $33.49 billion in 2019. The US and Canada accounted for roughly 48.2% of Facebook’s total ad revenues last year.

Here’s how ad buyers ranked the retail media networks of 11 major retailers—Amazon, Best Buy, Costco Wholesale, eBay, The Home Depot, Instacart, Kroger, Macy’s, Target, Walmart, and Wayfair—according to the attributes they value most.

NPD’s own retail tracking data showed a 10% decline in unit sales of kids’ bikes in November and December 2018 vs. the same period a year earlier, though the Toys "R" Us travails may have been a factor. One bright spot: In Field Agent’s survey, bikes did appear in the top five categories of gifts that girls 8 to 12 and those 2 to 7 requested.

These factors will propel spending: The National Retail Federation projects 2021 retail volume to hit $4.33 trillion, in line with pre-pandemic levels, with growth in nonessential categories driven by more out-of-home activity. In this phase, issuers will have the opportunity to recapture retail and shopping spend while also pulling in new customers—though default risk remains elevated.

Its focus on attracting large and diverse businesses cushioned revenues and volume. Now, it's looking to BNPL, cryptos, and Cash App.

Taboola buys Connexity: The merger will help Taboola's publisher clients tap into ecommerce dollars while also helping Connexity's retail clients diversify away from Amazon.

Square opened its Cash App ecosystem to 13-17 year olds under parental supervision in the hopes of creating life-long users.

When we spoke with Cuts Clothing co-founder and CEO Steven Borrelli in May 2020, he said the company had planned to open a retail location in New York later in the year, but that was put on hold due to the pandemic. Instead, Cuts shifted its attention to delivering a premier online experience.

The same goes for app developers, who are using influencers to help drive downloads in a time where consumers are using apps for entertainment, working from home, and staying connected with family and friends. “When it comes to apps, even if the company is super digital, it spends the majority of its time in paid media,” Bogliari of The Influencer Marketing Factory said.

For shoe retailer DSW, TikTok is a place to test, learn, and have fun. In this excerpt from our new report, "Marketing in the Short-Video Landscape," Maria Wollenburg, DSW’s manager of social media and content, shares what the company has done on the social platform and what was learned in the eight months since launching its first TikTok paid ad campaign.

After launching its mobile ordering app in 2009, Pizza Hut has made strides in the mcommerce space, constantly listening to customer feedback and adapting accordingly.

We didn't want to take anything away from what we were doing, but we also knew that we needed to figure out a solution for stores closing, since physical retail was a significant part of our revenues. We created different types of scenarios: "really, really bad,” “really bad” and then just “bad.”

Consumers in the US are planning to spend roughly $196 on Valentine’s Day this year, an increase of 21% over 2019, according to research from the National Retail Federation (NRF).

We recently introduced app inbox as well. Those are all channels that we use quite frequently. So, we use both automated marketing campaigns based on behavioral triggers, as well as occasion-based ad hoc communications. What’s in store for Drizly throughout the remainder of the year? We did a complete replanning of H2.

Consumers are constantly in search of convenience, particularly in the form of timesaving. In the past 12 months, numerous direct-to-consumer (D2C) meal plan services have emerged, offering consumers an alternative solution to home cooking without paying a dreaded visit to the grocery store—or spending time trying to figure out a recipe.

One of the unique qualities of retail media advertising is the ability to use closed-loop attribution, tying ad engagements to sales. This is possible because the same company is running the ad and selling the product advertised. Brands often look to Amazon and Walmart.com because those sites facilitate closed-loop attribution—and with the ongoing disruptions to digital identity, this tool will likely provide even greater advantages to those who use it.