Reddit. Social media platforms that don’t plan to license streaming rights are also tapping into the loyal fan bases that coalesce around sports. Reddit advertised for the first time on the Super Bowl, with a 5-second spot that was noticed for its length and enigmatic content.
Likewise, reddit opened a new office in Canada this spring and announced that it would commit substantial resources to partnering with local brands and marketers. Social advertising’s rapid growth is due, in part, to the ease with which ad buyers can purchase inventory on the platforms.
Reddit. This year, reddit’s US net ad revenues will rise by 19.2% to $141.8 million. We had previously expected $130.3 million, which would have been 9.5% growth. Since the pandemic, reddit has added new brand safety features and also brought on a new head of ad sales, formerly of Pinterest. It is also making moves outside the US, opening its first international ad sales office in the UK in September.
Amazon fell somewhere between Pinterest and reddit in terms of advertiser penetration. But Amazon was higher up the list when advertisers and agencies were asked where they planned to increase spending in the next 12 months.
Part of the stability in the digital ad market is tied to increased consumer digital usage during quarantines: We predict that time with digital media will increase 11.0% in 2020, reaching a daily average of 5 hours, 32 minutes.