Article
| JUN 15, 2022
In December 2021, Zenith forecast that globally, the cost of advertising would rise by 11% for TV in 2022, compared with 4% for out-of-home, 3% for digital display, 2% for radio, and not at all for print. A relative scarcity of CTV inventory, along with the richness of audience insights from the format, has resulted in higher CPMs than for linear.
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| MAR 23, 2022
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| MAR 23, 2022
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| MAR 23, 2022
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| MAR 23, 2022
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| MAR 23, 2022
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| MAR 23, 2022
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| MAR 23, 2022
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| APR 13, 2022
Article: AM/FM radio rules ad-supported listening, despite advertisers’ perceptions. Article: The top venue for podcast superlisteners isn’t an audio platform.
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| MAR 23, 2022
Audio
| MAY 17, 2021
On today's episode, we discuss how Spotify did in Q1, what to make of its new subscriptions for podcasts, and how we expect audio consumption habits to change this year. We then talk about why people still listen to the radio and best practices for voice ads. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Peter Vahle.
Article
| MAY 11, 2022
UPS is adding radio-frequency identification (RFID) tags to packages at 100 facilities, eliminating the need for employees to manually scan items loaded into trucks and reducing the likelihood of missorts, CEO Carol Tomé announced on the company’s latest earnings call.
Article
| JUN 1, 2022
“Terrestrial radio represents $11 billion in ad spending in the US alone, and reaches three in four consumers.”. Digital audio, Benes notes, is another potential medium for price-conscious advertisers. Why it matters:. For advertisers, Warner’s moves could mean higher CPMs not just for inventory across its portfolio, but could raise prices across linear TV and streaming. If Warner Bros.
Article
| MAY 2, 2022
Traditional ads on radio, TV, and elsewhere are seeing increased engagement, per the Harvard Business Review, perhaps because advertising is historically baked into those mediums compared with many digital channels, which consumers see as intrusive. Peacock’s role: Peacock has been a weak spot for NBCU since its launch.
Article
| MAR 9, 2022
Nicki Minaj's radio show, Queen Radio, will return via Amp in the near future. Other confirmed shows include content from writers of music and culture publication The FADER, as well as prominent radio personalities Guy Raz, Zach Sang, and Kat Corbett. Analyst insight: “Streaming audio is a key part of Amazon’s upper-funnel ads strategy,” says Andrew Lipsman, our principal analyst.
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| MAR 15, 2022
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| MAR 15, 2022
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| MAR 14, 2022
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| MAR 14, 2022
Article
| JUN 24, 2022
The current rates of unionization have increased as a result of an enormous amount of publicity and the number of social media, newspaper, TV, and radio inquiries that are growing. Some recent polls from CNBC show over 60% of the American public supports the idea that workers should be organizing. II: When have we observed similar shifts toward unionization?
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| OCT 13, 2021
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| MAR 7, 2022
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| MAR 7, 2022
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| MAY 18, 2022
Mobile became the preferred channel for digital back in 2016, but this year mobile will boast as much spending as TVs, CTVs, desktop/laptops, newspapers, out-of-home, radio, and magazines combined. In another first, mobile will account for more than 75% of all digital advertising this year.
Audio
| JUL 7, 2020
eMarketer principal analyst Victoria Petrock and forecasting analyst at Insider Intelligence Peter Vahle discuss the wonderful world of voice: podcasts, radio and voice ads. They then talk about Google holding on to data, a new bill to ban facial recognition technology and a bunch of robots that can cook and serve food.