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    Report
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    APR 23, 2020

    Q3 and Beyond. Spending levels will remain depressed. Many of the industry executives we spoke with said they thought social ad spending would start a more sustained rise in Q3. But with a dim economic outlook for the US, ad spending (of any sort) will have a difficult time recovering. We believe things won’t bounce back as quickly as industry executives hope.

    Report
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    JUL 25, 2019

    Digital video growth is in part driven by social, as these categories often overlap. In Q3 2018, we changed our methodology so that our video ad forecasts encompass outstream formats, including social media in-feed ads.

    Article
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    NOV 13, 2018

    "Netflix reported more than 5.5 million paid membership additions for Q3 2018 vs. Q3 last year, and that doesn’t even count the new viewers coming from multiple log-ins and shared passwords," Bendtsen said. We expect there will be 147.5 million Netflix users this year, making up more than half (52.8%) of internet users.

    Report
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    JUL 25, 2019

    Digital video growth and social often overlap. As of Q3 2018, we changed our methodology so that our video ad forecasts encompass outstream formats including social media in-feed ads. In a March 2019 poll by the IAB and Advertiser Perceptions, US automotive advertisers reported that 55% of their digital video ad budgets went to Facebook, Instagram, Snapchat and Twitter.

    Article
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    SEP 29, 2020

    The trend toward increased revenues from purchases began in Q3 2019 but accelerated in H1 2020, when there was an 11% drop in advertising revenues and a 15% increase in IAP revenues among the same group of hybrid apps, according to AppsFlyer.

    Article
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    APR 26, 2019

    Sixty-four percent of companies worldwide have looked to adopt Instagram Stories, according to a survey conducted in Q3 2018 by social media management platform Hootsuite. Additionally, 57% of companies plan to include mobile-first content in their social media tactics this year.

    Report
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    JUL 25, 2019

    We define digital video as a subcategory of display advertising. US travel advertisers will spend $2.62 billion on digital video this year, which will account for more than half (58.0%) of travel display ad spend. The share of travel display ad spending on video will increase to 59.0% in 2020. Meanwhile, the entire ad market will spend 51.4% of its display dollars on video in 2019 and 52.3% in 2020.

    Report
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    JUL 1, 2019

    In Ampere Analysis Q3 2018 polling, sizable majorities of 35-to-44s and 45-to-54s said they “frequently” binge-watch TV series. Amid all of this digital video usage, Xers have not turned away from traditional TV. While nondigital TV penetration is slowly ebbing, we estimate it is still close to nine in 10 this year, at 88.7%.

    Article
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    FEB 27, 2020

    According to CivicScience’s trend adoption tracker, the percentage of internet users who had bought a product directly through social media channels grew each quarter between Q4 2018 and Q3 2019, rising from 13% to 21%. The biggest jump came in Q2, shortly after the launch of Instagram Checkout.

    Article
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    AUG 6, 2020

    Most publishers were still assessing their ad strategies with an eye to returning more forcefully in June and Q3. “May's purpose was around refining the scenario and contingency planning while looking toward June and July as solid recovery months,” said Albert Thompson, managing director of digital at agency Walton Isaacson. Not sure if your company subscribes? You can find out here.

    Report
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    JUL 25, 2019

    Media and entertainment companies are increasing their digital ad spend at a greater rate than other verticals as revenues surge in the music and film industries and digital video and gaming platforms try to outcompete one another.

    Article
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    JAN 30, 2020

    According to Civic Science’s trend adoption tracker, the percentage of internet users who had bought a product directly through social media channels grew each quarter between Q4 2018 and Q3 2019, rising from 13% to 21%. The biggest jump came in Q2, shortly after the launch of Instagram Checkout.

    Report
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    DEC 16, 2020

    As people hunkered down at home during the pandemic, they spent a lot more time viewing digital video. As a result, US adults spent 19 additional minutes on average watching digital video this year, including 5 more minutes on mobile (and 10 minutes in apps as browser video minutes dropped, not shown in the chart below).

    Report
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    NOV 10, 2020

    For direct-response advertisers, buying programmatically through a DSP was a common way to spend CTV ad dollars in Q2 and Q3 2020. Branding advertisers were more apt to buy directly from TV networks or digital publishers like Hulu. Accessing Inventory.

    Report
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    JUL 23, 2019

    Q3 2019 will mark one year since Twitter began cleaning up its platform by removing fake and suspicious accounts. Expect to hear new details on the results of those efforts. Facebook. Our new forecast for worldwide monthly Facebook users remains unchanged at 1.75 billion in 2019.

    Article
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    JUL 30, 2019

    “Netflix has a difficult road ahead with looming competition and the removal of popular content, but a strong content schedule in Q3 should draw many former subscribers back in.”. eMarketer’s Netflix estimates. We estimate that there will be 158.8 million Netflix viewers in the US this year, which is 67.6% of digital video viewers and 55.9% of internet users.

    Report
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    MAR 28, 2019

    That’s an increase from our previous estimates, due to stronger-than-expected performance reported by the company in Q3 and Q4 2018. Instagram will continue to contribute most to Facebook’s growth this year. It’s also possible that 2019 may bring similar scrutiny over data practices to other digital ad sellers, like Amazon, that are rapidly growing their businesses.

    Article
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    JUN 3, 2019

    But consumer behavior is not expected to change meaningfully, with data showing that the average number of subscription video-on-demand (SVOD) services among US SVOD households held steady at 2.8 between Q3 2017 and Q3 2018, according to an Ampere Analysis study.

    Article
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    DEC 16, 2019

    Only 9% of US video streaming service users ages 15 and older surveyed by AudienceProject in Q3 2019 said they used Facebook Watch, unchanged from Q4 2018. Netflix, Amazon Prime Video, YouTube and Hulu remain the four dominant players. The survey was conducted among those who had used a streaming or downloading service to watch TV or movies in the week prior to being surveyed.

    Report
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    DEC 11, 2018

    Facebook reported it closed Q3 2018 with:. WORLDWIDE: 2.27 billion MAUs, up 10% year over year. It also reported 1.49 billion DAUs (daily active users), or 66% of MAUs. That ratio has remained unchanged since at least Q3 2016. NORTH AMERICA: 242 million MAUs, up 1% year over year. EUROPE: 375 million MAUs, up 3% year over year. ASIA-PACIFIC: 917 million MAUs, up 15% year over year.

    Report
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    NOV 14, 2019

    In 2019, 82.0% of smartphone users in the US—nearly 191 million people—will watch digital video on their mobile phones at least monthly. Among digital video viewers, 81.2% will watch at least some video on their smartphones this year. Smartphone video viewers will be a distinct majority of the population.

    Article
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    OCT 26, 2018

    During Thursday's earnings call, Amazon reported Q3 revenue of $56.6 billion, up 29% year-over year. This upward trajectory is being driven by the ecommerce giant's advertising business, Amazon Web Services (AWS) and third-party sellers.

    Report
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    MAY 15, 2019

    Not surprisingly, the estimates were higher at 2.8 in Q3 2018, up from 1.7 in Q3 2015. Beyond the differences in numbers, and methodology, SVOD households seem to have hit a temporary ceiling in the number of subscriptions they carry. The average number was unchanged at 2.8 in the year leading up to Q3 2018, giving credence to recent symptoms of “subscription fatigue” in the US market.

    Report
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    DEC 18, 2020

    According to CivicScience, the percentage of US adults who have purchased products directly on social media has nearly doubled over the past two years—from 13% in Q4 2018 to 25% in Q3 2020. As social commerce gains traction, it’s evolving across formats (video) and media environments (TV). And brands are getting on board.