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    Report
     | 
    MAR 12, 2020

    Programmatic direct is one particular method, which lets buyers set parameters on campaigns on Facebook, for example, and uses automation to transact for audience engagement. Polling numbers from the ACA base showed an insourcing rate of 52% in Canada as a whole, but only 17% in Quebec.

    Article
     | 
    AUG 9, 2018

    Snap Inc.'s share price stumbled Wednesday after the company disclosed user growth that failed to meet Wall Street expectations. But that reaction obscures gains for Snapchat's programmatic advertising platforms.

    Interview
     | 
    DEC 14, 2018
    Amanda Martin
    Director of Enterprise Partnerships
    Goodway Group
    Article
     | 
    JAN 14, 2021

    When asked about their priorities for the year in SEMRush’s “State of Content Marketing” report, the most popular answer, with 79% of marketers agreeing, was generating quality leads.

    Article
     | 
    NOV 25, 2019

    US advertisers will pump more than $57 billion into programmatic display advertising this year, and more than half of that investment will go to digital display ads on social networks.

    Report
     | 
    APR 22, 2020

    The biggest drops were in direct deal and programmatic guaranteed. Mobile advertising did slightly better, with a 13.3% revenue drop and 14.8% CPM drop. All indications from industry sources we interviewed is that CPMs continued to fall after the Adomik report, and by early April were down as much as 40%.

    Report
     | 
    NOV 25, 2019

    Most CTV ad spending will be programmatic, but just a small portion of total programmatic spending goes to CTV. We forecast that in 2019, CTV will represent 6.1% of total programmatic display ad spending. In 2021, CTV will take in 8.1% of all programmatic display spending. Keep in mind that 83.5% of total digital display ad spending will be programmatic this year.

    Article
     | 
    SEP 12, 2018

    Between April-June 2018, cybersecurity company Confiant analyzed more than 50 billion ad impressions across thousands of websites and found that, on average, the CPMs that publishers received for impressions that intermediaries later misrepresented were 54% lower than the CPMs they received for impressions that were correctly represented in programmatic auctions.

    Article
     | 
    MAY 14, 2019

    “Advanced TV inventory is a confusing, convoluted landscape and marketers are looking for partners that can help navigate the space,” said Sarah Scherer, product marketing manager at programmatic agency Goodway Group. “If a demand-side platform [DSP] doesn’t have a solution, they will likely lose.”. We estimate a 58.4% increase in US programmatic TV ad spend this year to $2.77 billion.

    Report
     | 
    JAN 9, 2019

    Investment in programmatic display ads in France passed €1 billion ($1.13 billion) in 2018—a gain of nearly 31% compared with 2017. Programmatic advertising also passed another milestone, accounting for more than 80% of all digital display ad spending.

    Report
     | 
    DEC 6, 2018

    Gerhart noted that a lack of demand beyond the direct buys has limited programmatic vertical video buys to this point. This rush into high-quality vertical video is taking place before it’s clear that consumers will watch enough to justify the surge in supply of these programs. Nor is it clear how these videos will get surfaced.

    Report
     | 
    OCT 3, 2018

    Since shifting to programmatic buying, ad pricing is down over 90%, the company said. Twitter: Cost per ad engagement (CPE) was down 32% year over year. It attributed this to the shift to video advertising, which typically has a lower CPE.

    Report
     | 
    DEC 13, 2018

    Most digital display ads are now purchased programmatically in the US, but what’s next? We explore why digital audio, out-of-home and television are prime targets for programmatic buyers.

    Report
     | 
    JAN 9, 2019

    Our latest UK programmatic ad spend forecast indicates that strong growth remains, despite economic and privacy-related concerns. This year, 87% of all digital display ad spend will flow through programmatic pipes, and that will rise to 89% by 2020.

    Video
     | 
    APR 13, 2020

    Jordan leads the company’s performance media analytics capability and helps clients find creative solutions to optimize and grow their performance through digital channels such as search, programmatic, social, email and video.

    Audio
     | 
    SEP 19, 2018

    US digital ad revenues at Amazon will more than double this year, eMarketer estimates, moving it up the ranks past Oath and Microsoft to take the No. 3 position behind Facebook and Google.

    Article
     | 
    DEC 4, 2018

    The data generated by programmatic bidding can be used to target audiences, map out users’ customer journeys and optimize campaigns.

    Article
     | 
    FEB 22, 2019

    And automation, in the form of programmatic buying, isn’t helping. (We forecast that more than 80% of this year’s display ads will be bought programmatically.). The growing influence of programmatic buying is relevant to advertisers’ fraud concerns because the complex and opaque ad supply chain has made programmatic ad buys vulnerable to fraud whenever proper safeguards aren’t put into place.

    Article
     | 
    NOV 16, 2020

    A major challenge in measuring connected TV (CTV) audiences is that most of the time people spend streaming happens devoid of advertising.

    Report
     | 
    AUG 7, 2018

    It’s why digital advertising has claimed such a large share of overall spending, and why programmatic buying, in particular, has grown to encompass a majority of the digital market. We forecast that $46.55 billion will be spent in the US on programmatic digital display this year. But those data-fueled ads come with costs.

    Report
     | 
    OCT 17, 2019

    Venatus, an entertainment-focused programmatic marketplace, offers a format that is a branded minigame, which appears between levels or periods within a game and could be a simple puzzle or sports game. Banners. The growth of hypercasual games has also been a boon for banner ads. “The 320x50 static banner is still a huge deal,” Marshall said.

    Interview
     | 
    OCT 20, 2018

    Ensuring that an ad has the opportunity to be seen is vital, but that's only the start. eMarketer’s Bill Fisher spoke with Harry Harcus, managing director for the UK and pan-regional at programmatic media company Xaxis, about moving beyond the basics of viewability.

    Harry Harcus
    Managing Director, UK and Pan-Regional
    Xaxis
    Report
     | 
    MAR 20, 2019

    Finally, we have revised our share for programmatic upward slightly in both years due to an upward revision to our overall programmatic display forecast last year.

    Article
     | 
    JUN 11, 2019

    And this spring, we revised our programmatic video forecast upward due to growth in spend on channels like connected TV. Programmatic video dollars allocated to mobile devices edge out dollars given to desktop, laptop or connected TV only slightly this year. Mobile’s share of programmatic video will peak in 2020 at 53.9%.

    Article
     | 
    AUG 12, 2019

    There are a number of future use cases for AI and how it can augment and improve a number of segmentation and personalization practices as it relates to location data. HERE Technologies shares how that can be applied and layered on with other ad tech partners and more.