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  • Report
     | 
    APR 1, 2021

    For marketers that already use podcasts, or whose executives participate in podcasts, social audio offers a way to extend the relevance and distribution. Podcasters can “create conversations around topics they discuss in their shows,” said Anna Ratala, co-founder and CEO of Zvook.co, an AI platform that matches brands with podcasts.

  • Audio
     | 
    NOV 6, 2020

    eMarketer principal analysts Mark Dolliver, Nicole Perrin, and Yory Wurmser join vice president of content studio at Insider Intelligence Paul Verna to discuss what a revised Section 230 might look like, the pivot to localized and loyalty-based marketing next year, re-reclassifying Uber and Lyft drivers in California, the changing tides of media ad spending, AMC Theatres being close to the edge, how an apple and an onion can taste the same, and more.

  • Audio
     | 
    FEB 11, 2021

    In this episode, the 'Behind the Numbers' crew new and old—former eMarketer principal analyst and now vice president of content studio Paul Verna, former eMarketer senior analyst and now market strategy manager at Spotify Bryan Yeager, director of content studio Daniel Caridi, director of report editing Rahul Chadha, and podcast host Marcus Johnson tell the story of how and why 'Behind the Numbers' got started, our favorite episodes, and what we expect the future of podcasting to look like. We hope you enjoy. And thank you so much to everyone who's ever listened for helping to make this show what it is.

  • Audio
     | 
    OCT 30, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss the end of Quibi, Facebook's mini social networks called "Neighborhoods," Uber reclassifying drivers as employees, whether ads near political content affect brand perceptions, the state of Facebook post-election, how long Americans spend looking for things they've lost, a creature that sleeps while moving, and more.

  • Audio
     | 
    OCT 23, 2020

    eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Mark Dolliver and Yory Wurmser discuss whether foldable phones have already failed, what happens when free subscription video trials expire, media companies restructuring around streaming, Apple's 24-hour music video livestream, which shopping trends will last, what if Iron Man was real, and more.

  • Audio
     | 
    OCT 16, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, principal analyst Jillian Ryan, and vice president of content studio at Insider Intelligence Paul Verna discuss the major digital pivot to reimagined events amid COVID-19. Then, the usual suspects talk about Twitter's fight against election misinformation, TikTok's potential rivals, untapped marketing to lower-income customers, ecommerce within YouTube, and how cats aren't as heartless as they seem.

  • Audio
     | 
    OCT 9, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss how negative emotions are received in ads, whether we're witnessing the beginning of the end of the Upfronts, if paying with your hands is a good idea, the significance of LinkedIn Stories, if parents are actually influencers, what the Boston Celtics and Twitter have in common, and more.

  • Article
     | 
    MAR 1, 2021

    Audio: The Weekly Listen: A reimagined workplace, digital transformation at The New York Times, and podcasts tap into consumers. Report: AI in Insurance. Article: Best practices for predictive analytics and consumer scoring.

  • Article
     | 
    SEP 25, 2020

    Programmatic podcast ad spending, which we are forecasting for the first time this year, is growing at a fast rate from a small base.

  • Report
     | 
    MAR 5, 2020
  • Audio
     | 
    OCT 2, 2020

    eMarketer vice president of content studio at Insider Intelligence Paul Verna steps in once again in as host of this week's "The Weekly Listen," where he and eMarketer principal analyst Mark Dolliver and junior analyst at Insider Intelligence Blake Droesch discuss TV ad spending and subscription video-on-demand services during the pandemic, deepfake video technology, the new app tax from Apple, streaming services and the "positive" addition to a lot of their names, and foul-mouthed fowl.

  • Article
     | 
    FEB 17, 2021

    The Weekly Listen: A reimagined workplace, digital transformation at The New York Times, and podcasts tap into consumers. The Rise of Virtual Business Events: Best Practices for 2021 and a Look at a Hybrid Future. Adjusting to a new (distributed) way of working.

  • Article
     | 
    SEP 18, 2020

    Amazon Music will increase its user base by 18.5% to 45.8 million this year, which represents 21.3% of digital audio listeners, according to our latest estimates. As it continues to invest and grow its audio strategy, we expect Amazon Music will surpass Pandora in monthly listeners by 2023.

  • Audio
     | 
    SEP 25, 2020

    eMarketer vice president of content studio at Insider Intelligence Paul Verna steps in as host of this week's "The Weekly Listen," where he and eMarketer principal analysts Mark Dolliver and Debra Aho Williamson, and junior analyst at Insider Intelligence Blake Droesch discuss the latest updates on the TikTok saga, Quibi's unique predicament, Roku and NBCUniversal's buried hatchet, new game consoles from Sony and Microsoft, the Emmys' declining viewership, and how a home-field advantage influences soccer (or football, if you're European) referees.

  • Audio
     | 
    SEP 18, 2020

    eMarketer principal analyst Debra Aho Williamson, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss Oracle winning the TikTok bid, the 2021 Summer Olympics in Tokyo definitely happening next year, CBS All Access being rebranded to "Paramount+," "YouTube Shorts" being tested in India, Americans' 2020 travel plans, what living creature is technically immortal, and more.

  • Audio
     | 
    SEP 11, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss how to recreate those water cooler moments in the digital world, how much Super Bowl LV commercials are going for, watching Instagram Stories on Facebook, parents' more positive view of devices, the number of Facebook Watch viewers, the difference between frugal and cheap, what you didn't notice about that double rainbow, and more.

  • Report
     | 
    DEC 23, 2020

    Querying at-least-monthly listeners to spoken-word content, an October 2020 Edison/NPR report said 61% of Hispanics (vs. 40% of total listeners) had increased their usage. Nielsen polling in March 2020 (as reported in an August Inside Radio article) looked at Hispanic podcast listeners’ favorite genres. Comedy was tops, with 57% of Hispanic podcast users listening in that category.

  • Article
     | 
    SEP 3, 2020
  • Audio
     | 
    SEP 4, 2020

    eMarketer principal analysts Mark Dolliver and Debra Aho Williamson, senior forecasting analyst Oscar Orozco and vice president of content studio at Insider Intelligence Paul Verna discuss the latest TikTok news, how much current events should be referenced in ads, Peacock's new voice ads, a local TV station streaming service, Amazon getting really close to drone deliveries, how far we are from actual flying cars, and more.

  • Article
     | 
    AUG 4, 2019

    Whether it’s podcasts or streaming radio and music, the US population is spending more of its time with digital audio.

  • Audio
     | 
    AUG 28, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst at Insider Intelligence Peter Vahle discuss the implications of TikTok suing the US government, smartphone use while watching TV, a potential new tech agency, Instagram's new "Suggested Posts," the status of cord-cutting, how you can tell the temperature by counting cricket chirps and more.

  • Chart
     | 
    AUG 5, 2020
  • Audio
     | 
    AUG 21, 2020

    eMarketer principal analysts Mark Dolliver and Nicole Perrin and junior analyst at Insider Intelligence Blake Droesch discuss when the travel industry will recover, Facebook merging its apps' messaging services, corporate culture suffering with remote work, Google's "People Cards," social media ad load, what are we born afraid of and more.

  • Audio
     | 
    AUG 14, 2020

    eMarketer principal analysts Mark Dolliver and Nicole Perrin and junior analyst at Insider Intelligence Blake Droesch discuss whether TikTok will get banned or bought by someone (like Microsoft), Australia making big tech pay for media, "Prime Gaming," digital revenues exceed print at The New York Times, appealing to the LGBTQ+ community in ads, who gave America it’s most popular chocolate and more.

  • Report
     | 
    FEB 5, 2020

    Another commute- and home-based behavior that is emerging is playing podcasts. This group led all other age groups in podcast listenership last year. Almost half, 45% of respondents ages 35 to 54, had listened to a podcast in the previous month, according to Edison Research and Triton Digital’s survey from May 2019.

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