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  • Article
     | 
    MAR 6, 2020

    Spotify will continue to experience growth in 2020, gaining more than 10 million listeners year over year.  By the end of 2020, we expect Spotify to reach 75.9 million listeners. Spotify’s rapid growth can be attributed to a few key business decisions. In 2019, Spotify acquired multiple podcast companies, which resulted in more content on the platform.

  • Audio
     | 
    MAY 18, 2021

    On today's episode, we discuss how US social media use is changing and why. We then talk about how the social network giants are trying to make their platforms less "anxiety-provoking," why the new NFL-iHeartMedia podcast deal is so significant, and whether the nostalgia marketing trend will dominate 2021. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and senior forecasting analyst at Insider Intelligence Peter Newman.

  • Article
     | 
    AUG 17, 2020

    Despite the deceleration in overall digital ad spending growth this year, US programmatic digital display is weathering the coronavirus pandemic and related recession.

  • Report
     | 
    SEP 22, 2021

    To find out which retailers three of the analysts who worked on this report are most excited about, listen to this August 2021 episode of our podcast “The Ad Platform.”. Retail Media Grabs 1 in 8 Digital Ad Dollars. Last year, advertisers increased their spending on retail media by nearly 50% year over year (YoY) in the US.

  • Audio
     | 
    MAY 17, 2021

    On today's episode, we discuss how Spotify did in Q1, what to make of its new subscriptions for podcasts, and how we expect audio consumption habits to change this year. We then talk about why people still listen to the radio and best practices for voice ads. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Peter Vahle.

  • Audio
     | 
    JUN 12, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss polarization on Facebook, whether kids spend more time on TikTok or YouTube, how much people trust influencers, Facebook trying to make TV social, out-of-home advertising in Q1, podcast ad skipping, pyramids where they shouldn't be and more.

  • Report
     | 
    OCT 21, 2021

    Just 56.4% of respondents had listened to digital music, podcasts, audiobooks, or other audio content in the month prior, a slight decline since 2020. Time spent each day with music streaming had risen by 7 minutes, to 1:04 on average. Podcasts also claimed more time this year, at 30 minutes daily versus 21 minutes in 2020. Traditional audio broadcasters reached a wider public.

  • Audio
     | 
    JUN 11, 2021

    On today's episode, we discuss some updates in the social audio landscape, whether convenience is outweighing price, if fashion rental can make a comeback, podcast ads versus other ad formats, changes in millennials' spending behaviors, how football players are similar to bears in more than just stature, and more. Tune in to the discussion with eMarketer analyst Nina Goetzen, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.

  • Audio
     | 
    JUL 9, 2021

    On today's episode, we discuss what the most interesting areas of Amazon's business are, what longer videos mean for TikTok, why marketers should focus on Clubhouse and/or podcasts, why one company is bringing TV ads to console games, where Walmart beats Amazon, when we can expect to enjoy space tourism, and more. Tune in to the discussion with eMarketer director of forecasting Cindy Liu, forecasting analyst Peter Vahle and analyst at Insider Intelligence Blake Droesch.

  • Audio
     | 
    MAY 21, 2021

    On today's episode, we discuss how Facebook is handling Apple's iOS14.5 update, its new 'Neighborhoods' feature, whether people will want to listen to podcasts on the blue app, organic marketing losing its shine on the larger social media platforms, what the Facebook Oversight Board's landmark ruling means, a balancing miracle, and more. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson, senior analyst Sara M. Watson, and analyst at Insider Intelligence Blake Droesch.

  • Audio
     | 
    FEB 11, 2020

    eMarketer forecasting analyst Peter Vahle and vice president of content studio Paul Verna discuss the different platforms that people use to consume music and podcasts, and how the major platforms maintain their leads. Then, Paul talks about ESPN and ABC TV ad revenue declines, Pinterest's earnings and a potential new streaming service from ViacomCBS.

  • Report
     | 
    OCT 21, 2021

    Digital audio formats—such as music and podcasts—were also very popular; 87.1% of internet users polled in H1 had listened to such content in the prior month. Music streaming alone accounted for 2:18 daily this year, on average, compared with 2:01 in H1 2020. Broadcast radio had many fans too, especially among older internet users. Overall, 67.7% of those surveyed in Q1 2021 were recent listeners.

  • Article
     | 
    JUL 13, 2020

    The first month and a half or so of our growth during quarantines was driven by purely organic and earned media. We have since turned everything back on. We're operating in a mix of different channels, TV being one of them, podcasting being another, search, etc. But we’re definitely doubling down as consumer awareness of the category starts to increase general demand.

  • Article
     | 
    JAN 27, 2021
  • Report
     | 
    APR 1, 2021

    For marketers that already use podcasts, or whose executives participate in podcasts, social audio offers a way to extend the relevance and distribution. Podcasters can “create conversations around topics they discuss in their shows,” said Anna Ratala, co-founder and CEO of Zvook.co, an AI platform that matches brands with podcasts.

  • Video
     | 
    SEP 6, 2021

    His team fuels the growth of NPR and public media by securing funding from corporate sponsors. In 2018, the business’ network sponsorship team led by Scott was recognized in the Digiday Awards’ “most effective sales team” category. Scott Simonelli is CEO and co-founder of Veritonic.

  • Report
     | 
    OCT 15, 2020

    Similarly, young people were far more engaged with digital audio—24.6% of respondents ages 55 to 64 had streamed music, podcasts, or other digital audio content in the prior month, while usage among those ages 16 to 24 was over three times greater, at 77.3%. Across all demographics, 52.9% of respondents were digital audio listeners. Newer technologies and devices have seen lackluster uptake.

  • Report
     | 
    DEC 17, 2021

    YouTube and Netflix recently hired their first executives focused on podcasting. Spotify launched a hub dedicated to Netflix, featuring soundtracks from the shows of its fellow streaming giant. HBO Max produced podcasts exclusive to its platform. Finally, it’s become common for podcasts to be adapted into streaming video shows.

  • Report
     | 
    JUL 23, 2020

    More than a third of adult consumers in Canada are podcast listeners, a growing and lucrative audience for brand engagement.

  • Report
     | 
    JUN 4, 2020

    Music streaming and podcasts have driven this long-term trend. Time spent with podcasts has jumped from 7 minutes in 2018 to 11 minutes in 2019. We still expect some small growth in this year to 12 minutes, and for the overall digital audio category to grow to 59 minutes, up from 57 in 2019. Even so, the lost commuting time will hurt digital audio this year.

  • Report
     | 
    OCT 15, 2020

    Just six in 10 respondents had listened to digital audio content (including music, podcasts, or audiobooks) in the month prior to polling. Music streaming accounted for 57 minutes per day on average. By contrast, nearly 78% had tuned in to broadcast radio in the previous month. The 1:03 spent with live radio per day also surpassed the time spent with digital audio.

  • Report
     | 
    JUL 29, 2021
  • Report
     | 
    MAR 10, 2020

    This report provides an overview of the top 10 US ecommerce companies in our 2020 forecast, including analysis of growth trends for Amazon, Walmart and Target.

  • Report
     | 
    MAR 26, 2020

    Which advertising tactics are D2C brands using to reach their next phase of growth? Many D2C brands are evolving beyond performance-based search and social ads to more traditional branding media, like TV, podcasts and out-of-home, but they are doing so while incorporating performance advertising principles. How are D2C brands getting into physical retail?

  • Article
     | 
    APR 16, 2020

    You can access all of our latest articles, videos and podcasts on the effects of the coronavirus pandemic by clicking the icon at the right of the search bar. Key Takeaways. US spending on digital video advertising still has the potential to increase by as much as 7.8% during H1 2020—or decrease by as much as 5.2% compared with the same period last year.